Video

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Google may use your markup to power carousels (for example, the Top stories carousel with AMP). Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

Examples

Here's an example of video structured data for AMP using JSON-LD.

<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "VideoObject", "name": "Introducing the self-driving bicycle in the Netherlands", "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.", "thumbnailUrl": "https://www.example.com/thumbnail.jpg", "uploadDate": "2016-03-31T08:00:00+08:00", "duration": "PT1M54S", "publisher": { "@type": "Organization", "name": "Google Nederland", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.jpg", "width": 600, "height": 60 } }, "contentUrl": "https://www.example.com/video/123/file.mp4", "embedUrl": "https://www.example.com/embed/123", "interactionCount": "5647018" } </script>

Here's an example of standard video markup using JSON-LD.

{ "@context": "http://schema.org", "@type": "VideoObject", "name": "Introducing the self-driving bicycle in the Netherlands", "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "uploadDate": "2016-03-31T08:00:00+08:00", "duration": "PT1M54S", "contentUrl": "https://www.example.com/video/123/file.mp4", "embedUrl": "https://www.example.com/embed/123", "interactionCount": "5647018" }

Structured data type definitions

The full definition of VideoObject is available at schema.org/VideoObject. You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

Required properties
description	Text The description of the video.
name	Text The title of the video
thumbnailUrl	Repeated field of ImageObject or URL A URL pointing to the video thumbnail image file. Additional image guidelines: Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or. gif format. For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
uploadDate	Date The date the video was first published, in ISO 8601 format.

Recommended properties
contentUrl	URL We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: contentUrl and embedUrl. A URL pointing to the actual video media file. Example "contentUrl": "https://www.example.com/video/123/file.mp4" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
duration	Duration The duration of the video in ISO 8601 format.
embedUrl	URL We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: contentUrl and embedUrl. A URL pointing to a player for the specific video. Usually this is the information in the src element of an <embed> tag. Example "embedUrl": "https://www.example.com/embed/123" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
expires	Text If applicable, the date after which the video will no longer be available, in ISO 8601 format. Don't supply this information if your video does not expire.
interactionCount	Text The number of times the video has been viewed.