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ProductCoreAttributes
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A collection of attributes that offer more information about a specific product.
Proto definition 
| Fields |
buying_method
|
ReachPlanBuyingMethod
The method of buying this product. For example, Auction pricing is dynamic and Reservation is booked at a fixed price.
|
cost_model
|
ReachPlanCostModel
How an advertiser pays for their ad campaign.
|
marketing_objective
|
ReachPlanMarketingObjective
A specific, measurable goal that a company wants to achieve through its marketing efforts.
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Last updated 2026-04-17 UTC.
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