ProductCoreAttributes

A collection of attributes that offer more information about a specific product.

Proto definition GitHub

Fields

buying_method

ReachPlanBuyingMethod

The method of buying this product.

For example, Auction pricing is dynamic and Reservation is booked at a fixed price.

cost_model

ReachPlanCostModel

How an advertiser pays for their ad campaign.

marketing_objective

ReachPlanMarketingObjective

A specific, measurable goal that a company wants to achieve through its marketing efforts.