The following limits and quotas apply to the Data API.
Quota Categories
The Data API has three request quota categories: Core, Realtime, and Funnel. API requests to Core methods charge Core quotas. API requests to Realtime methods charge Realtime quotas. Each request consumes only one kind of quota.
| Quota Category | API Methods |
|---|---|
| Core | runReport, runPivotReport, batchRunReports, batchRunPivotReports, runAccessReport, getMetadata, checkCompatibility, createAudienceExports |
| Realtime | runRealtimeReport |
| Funnel | runFunnelReport |
Analytics Property Quotas
All requests consume property quotas.
| Quota Name | Standard Property Limit | Analytics 360 Property Limit |
|---|---|---|
| Core Tokens Per Property Per Day | 200,000 | 2,000,000 |
| Core Tokens Per Property Per Hour | 40,000 | 400,000 |
| Core Tokens Per Project Per Property Per Hour | 14,000 | 140,000 |
| Core Concurrent Requests Per Property | 10 | 50 |
| Core Server Errors Per Project Per Property Per Hour | 10 | 50 |
| Realtime Tokens Per Property Per Day | 200,000 | 2,000,000 |
| Realtime Tokens Per Property Per Hour | 40,000 | 400,000 |
| Realtime Tokens Per Project Per Property Per Hour | 14,000 | 140,000 |
| Realtime Concurrent Requests Per Property | 10 | 50 |
| Realtime Server Errors Per Project Per Property Per Hour | 10 | 50 |
| Funnel Tokens Per Property Per Day | 200,000 | 2,000,000 |
| Funnel Tokens Per Property Per Hour | 40,000 | 400,000 |
| Funnel Tokens Per Project Per Property Per Hour | 14,000 | 140,000 |
| Funnel Concurrent Requests Per Property | 10 | 50 |
| Funnel Server Errors Per Project Per Property Per Hour | 10 | 50 |
- Concurrent requests are measured by the number of requests being simultaneously executed. To reduce your request concurrency, wait for previous requests to complete before sending additional requests.
- Server Errors are 500 and 503 codes. Server Errors quotas are only charged when a request results in a server error. When the Server Errors quotas are exhausted for a project and property pair, all requests to the property from the project are blocked.
- Each request consumes quota for both Tokens Per Property Per Hour and Tokens Per Project Per Property Per Hour. This means that one property must be accessed by more than 3 projects before the "Tokens Per Property Per Hour" quota could be exhausted before the "Tokens Per Project Per Property Per Hour" quota.
Properties are allowed 120 potentially thresholded requests per hour. The
dimensions userAgeBracket, userGender, brandingInterest, audienceId, and
audienceName are potentially thresholded. Thresholds are applied to prevent
anyone viewing a report from inferring the demographics or interests of
individual users.
Property Tokens Quota
Tokens are calculated with each request depending upon the request's complexity. Most requests will charge 10 or fewer tokens. When a large number of quota tokens are consumed by a request, these factors are often responsible:
- Large number of rows
- Large number of columns
- Complex filter criteria
- Long date range
With each API request, you can specify "returnPropertyQuota": true in the
request body to return the current property quota tokens status. This status
contains both the amount consumed by this request and the amount remaining for
each quota group. For example, consider specifying this parameter in
RunReportRequest.