• Google Analytics 4 now automatically joins the most recent geographic information from tagging with Measurement Protocol events using client_id or app_instance_ID.


  • session_id: include session_id as a param, so that measurement protocol events appear in session-based reporting.
  • user_id: previously, if (a) app_instance_id/client_id is sent without user_id and (b) measurement protocol events are sent with app_instance_id with user_id, the MP events weren't being exported to Ads properly. This has been fixed so that now the measurement protocol events are exported and attributed.


  • Conversion events no longer need to be sent with an 8 hour delay.


  • Updated naming from App + Web to Google Analytics 4.