Google Analytics Developer Branding Guidelines & Policies
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Last modified: March 15, 2022
Branding Guidelines
The Google Analytics API lets you incorporate Google Analytics functionality
into your application or device. This page shows the icons and logos that you
are allowed to use for adding Google Analytics-logoed branding to your
application, device, or marketing materials for such applications or devices. It
also explains rules and requirements for using Google Analytics logos.
You do not need special approval to use the Google Analytics API or to
promote API functionality in your application. However, if you use the Google
Analytics API to build an app that:
- Displays your Google Analytics data publicly, to non Google Analytics
users.
- Displays Google Analytics data for accounts / properties / views you do
not own.
- Is a commercial app that displays Google Analytics data.
You must include a Google Analytics logo and distinguish which data comes
from Google Analytics. For example, if a page has 4 charts displaying Google
Analytics data, you only need to include 1 logo for the page. In addition each
logo must link back to the Google Analytics product page or directly into
the Google Analytics product.
What logos or branding can I use?
You may use either the horizontal or vertical logo in your applications:
If your site's backgroud color is dark, use the following logos with white text:
You may resize the logos to an appropriate size for your application, but
the horizontal logo that you display must be at least 154px by 50px, and the
vertical logo that you display must be at least 132px by 100px.
In addition, you cannot modify the colors of the logos provided
and should present those logos on a single, solid background color that is
complementary to the overall creative or surrounding.
Logo Placement
When integrating the API into your app, you should feature the appropriate
branding logo on any page where the Google Analytics API has a presence. The
logo should appear next to the location where the API implementation appears on
the page.
You may never use the Google Analytics logo in conjunction with the overall
name or description of your application, product, or service. Similarly, you
cannot use the word Google Analytics or any abbreviation, acronym, or variant,
in the name of your application, product, or service.
For example, you cannot call your application "Google Analytics for
Enterprises". However, you may make reference to the fact that your app is for
Google Analytics or works with Google Analytics by stating "Great App for Google
Analytics."
Logo Linkbacks
All Google Analytics logos used within an application must link back to
Google Analytics, or link to a page with the URL in which users can get back to
Google Analytics.
For public applications you can link to:
https://www.google.com/analytics
Additional Rules
In addition the following rules apply:
- Google Analytics API users may only use the logos shown above. Use of
these logos is governed by the Google APIs Terms of Service and the applicable
Google Analytics terms (together referred to as the “Terms”).
- Never display a Google Analytics trademark on a site or app that violates
the Terms.
- Ensure that there is sufficient contrast between the logo color(s) and the
background color for the logo to be clearly visible.
- Do not change the logos in any way. Do not remove, obstruct, distort, or
alter any element of a Google Analytics trademark.
- Make sure the logo is fully and clearly visible. It should never be
altered or partially covered.
- Do not display the logo as the most prominent element on your web page.
- Do not use a logo in ways that (1) imply an association with or
endorsement of any other product, service, event, sponsorship, or
organization; or (2) suggest that you are representing the views or opinions
of Google Analytics or Google Analytics personnel without prior written
permission from Google Analytics.
- Do not adopt marks, logos, slogans, or designs that are confusingly
similar to the Google Analytics trademarks or that imitate Google Analytics’
trade dress, including the look and feel of Google Analytics web design
properties, Google Analytics brand packaging, distinctive color combinations,
typography, graphic designs, product icons, or imagery associated with Google
Analytics.
- Do not register the Google Analytics trademarks as second-level domain
names or incorporate Google Analytics trademarks into your own names for
products, services, features or companies. Similarly, do not incorporate
Google Analytics trademarks into your own trademarks or logos.
- Never display a Google Analytics trademark in a manner that is misleading,
unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise
objectionable to Google Analytics.
- Never display a Google Analytics trademark on any web site or user
interface that contains or displays adult content, promotes gambling, promotes
violence, contains hate speech, involves the sale of tobacco or alcohol to
persons under twenty-one years of age, violates other applicable laws or
regulations or is otherwise objectionable.
Your use of these logos is governed by the Terms, so if that use violates
branding requirements in these Terms, we may request that you modify your app or
usage or that you cease to use the logos. In addition, remember that these
guidelines supplement the rules in the Terms. Your application must comply with
these branding guidelines and with the broader set of rules set forth in the
Terms.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-09 UTC.
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Logos, either horizontal (154x50px min) or vertical (132x100px min), must link to Google Analytics and be placed where the API is present. Logos can not be altered, be used in the app title, and must be clearly visible with sufficient contrast. All usage is subject to Google API terms and additional rules.\n"],null,["# Google Analytics Developer Branding Guidelines & Policies\n\nLast modified: March 15, 2022\n\nBranding Guidelines\n-------------------\n\nThe Google Analytics API lets you incorporate Google Analytics functionality\ninto your application or device. This page shows the icons and logos that you\nare allowed to use for adding Google Analytics-logoed branding to your\napplication, device, or marketing materials for such applications or devices. It\nalso explains rules and requirements for using Google Analytics logos.\n\nYou do not need special approval to use the Google Analytics API or to\npromote API functionality in your application. However, if you use the Google\nAnalytics API to build an app that:\n\n- Displays your Google Analytics data publicly, to non Google Analytics users.\n- Displays Google Analytics data for accounts / properties / views you do not own.\u003cbr /\u003e\n\n- Is a commercial app that displays Google Analytics data.\u003cbr /\u003e\n\nYou must include a Google Analytics logo and distinguish which data comes\nfrom Google Analytics. For example, if a page has 4 charts displaying Google\nAnalytics data, you only need to include 1 logo for the page. In addition each\nlogo must link back to the Google Analytics product page or directly into\nthe Google Analytics product.\n\nWhat logos or branding can I use?\n---------------------------------\n\nYou may use either the horizontal or vertical logo in your applications: \n\nIf your site's backgroud color is dark, use the following logos with white text: \n\nYou may resize the logos to an appropriate size for your application, but\nthe horizontal logo that you display must be at least 154px by 50px, and the\nvertical logo that you display must be at least 132px by 100px.\nIn addition, you cannot modify the colors of the logos provided\nand should present those logos on a single, solid background color that is\ncomplementary to the overall creative or surrounding.\n\n### Logo Placement\n\nWhen integrating the API into your app, you should feature the appropriate\nbranding logo on any page where the Google Analytics API has a presence. The\nlogo should appear next to the location where the API implementation appears on\nthe page.\n\nYou may never use the Google Analytics logo in conjunction with the overall\nname or description of your application, product, or service. Similarly, you\ncannot use the word Google Analytics or any abbreviation, acronym, or variant,\nin the name of your application, product, or service.\n\nFor example, you cannot call your application \"Google Analytics for\nEnterprises\". However, you may make reference to the fact that your app is for\nGoogle Analytics or works with Google Analytics by stating \"Great App for Google\nAnalytics.\"\n\n### Logo Linkbacks\n\nAll Google Analytics logos used within an application must link back to\nGoogle Analytics, or link to a page with the URL in which users can get back to\nGoogle Analytics.\n\nFor public applications you can link to: \u003chttps://www.google.com/analytics\u003e\n\n### Additional Rules\n\nIn addition the following rules apply:\n\n- Google Analytics API users may only use the logos shown above. Use of these logos is governed by the Google APIs Terms of Service and the applicable Google Analytics terms (together referred to as the \"Terms\").\n- Never display a Google Analytics trademark on a site or app that violates the Terms.\n- Ensure that there is sufficient contrast between the logo color(s) and the background color for the logo to be clearly visible.\n- Do not change the logos in any way. Do not remove, obstruct, distort, or alter any element of a Google Analytics trademark.\n- Make sure the logo is fully and clearly visible. It should never be altered or partially covered.\n- Do not display the logo as the most prominent element on your web page.\n- Do not use a logo in ways that (1) imply an association with or endorsement of any other product, service, event, sponsorship, or organization; or (2) suggest that you are representing the views or opinions of Google Analytics or Google Analytics personnel without prior written permission from Google Analytics.\n- Do not adopt marks, logos, slogans, or designs that are confusingly similar to the Google Analytics trademarks or that imitate Google Analytics' trade dress, including the look and feel of Google Analytics web design properties, Google Analytics brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google Analytics.\n- Do not register the Google Analytics trademarks as second-level domain names or incorporate Google Analytics trademarks into your own names for products, services, features or companies. Similarly, do not incorporate Google Analytics trademarks into your own trademarks or logos.\n- Never display a Google Analytics trademark in a manner that is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Google Analytics.\n- Never display a Google Analytics trademark on any web site or user interface that contains or displays adult content, promotes gambling, promotes violence, contains hate speech, involves the sale of tobacco or alcohol to persons under twenty-one years of age, violates other applicable laws or regulations or is otherwise objectionable.\n\nYour use of these logos is governed by the Terms, so if that use violates\nbranding requirements in these Terms, we may request that you modify your app or\nusage or that you cease to use the logos. In addition, remember that these\nguidelines supplement the rules in the Terms. Your application must comply with\nthese branding guidelines and with the broader set of rules set forth in the\nTerms."]]
