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To ensure the Google Analytics system doesn't receive more data than it can
handle, and to ensure equitable distribution of the system's resources across
users, Google Analytics APIs enfore some limits and quotas on your usage.
The following limits and quotas apply to your overall Google Analytics API usage
(excluding Data API calls) at the Google Cloud project level:
50,000 requests per project per day.
10 queries per second (QPS) per IP address.
In the API Console, there is a similar
quota referred to as Requests per 100 seconds per user. By default, it
is set to 100 requests per 100 seconds per user and can be adjusted to a
maximum value of 1,000. But the number of requests to the API is
restricted to a maximum of 10 requests per second per user.
If your application makes all API requests from a single IP address (for
example, on behalf of your users), use the userIP or quotaUser
parameter with each request to get full QPS quota for each user. See The
standard query parameters summary
for details.
Some APIs have additional restrictions. For details on API-specific limits and
quotas, see the following pages:
If the quota of requesting a Google Analytics API is exceeded, the API returns
an error code 403 or 429 and a message that the account has exceeded the
quota. See the terms of service for more information.
For more information on quota management and how to fine-tune your application
for quota usage, see Monitoring APIs and capping
usage.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[],[],null,["# Limits and quotas on API requests\n\nTo ensure the Google Analytics system doesn't receive more data than it can\nhandle, and to ensure equitable distribution of the system's resources across\nusers, Google Analytics APIs enfore some limits and quotas on your usage. \n\nThe following limits and quotas apply to your overall Google Analytics API usage\n(excluding Data API calls) at the Google Cloud project level:\n\n- 50,000 requests per *project* per day.\n- 10 queries per second (QPS) per *IP address* .\n - In the [API Console](https://console.cloud.google.com/), there is a similar quota referred to as *Requests per 100 seconds per user*. By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. But the number of requests to the API is restricted to a maximum of 10 requests per second per user.\n - If your application makes all API requests from a single IP address (for example, on behalf of your users), use the `userIP` or `quotaUser` parameter with each request to get full QPS quota for each user. See The [standard query parameters summary](/analytics/devguides/parameters) for details.\n\n| **Note:** Daily quotas are refreshed at midnight Pacific Standard Time.\n\nSome APIs have additional restrictions. For details on API-specific limits and\nquotas, see the following pages:\n\n- [Admin API](/analytics/devguides/config/admin/v1/quotas)\n- [Data API](/analytics/devguides/reporting/data/v1/quotas)\n- [User Deletion API](/analytics/devguides/config/userdeletion/v3/limits-quotas)\n\nErrors related to limits and quotas\n-----------------------------------\n\nIf the quota of requesting a Google Analytics API is exceeded, the API returns\nan error code `403` or `429` and a message that the account has exceeded the\nquota. See the [terms of service](/terms) for more information.\n\nFor more information on quota management and how to fine-tune your application\nfor quota usage, see [Monitoring APIs and capping\nusage](https://support.google.com/cloud/answer/6158858)."]]
