Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges
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Built for purpose

Meridian was built to enable privacy-durable, advanced measurement while meeting marketers where they are

Evolving MMM to meet the direction of modern marketing

Delivering an open-source code and methodology papers to empower users

Enabling end-to-end actionability with richer data, methodology guidance, and budget optimization

Supporting modelers through the MMM cycle with comprehensive technical documentation

Drive Better Business Outcome

Make video measurement more actionable by modeling reach and frequency.

Control for organic demand with the inclusion of search query volume data.

Make MMM more accurate by integrating incrementality experiments.

Trusted by industry leaders