type MaximizeConversionValueBiddingScheme (v201809)

Service

AdGroupCriterionService AdGroupService BiddingStrategyService CampaignService

Inheritance

BiddingScheme

▼

ManualCpcBiddingScheme ManualCpmBiddingScheme MaximizeConversionValueBidd... MaximizeConversionsBiddingS... PageOnePromotedBiddingScheme TargetCpaBiddingScheme TargetOutrankShareBiddingSc... TargetRoasBiddingScheme TargetSpendBiddingScheme

Maximize Conversion Value bidding strategy is an automated bidding strategy which tries to maximize conversion value given a daily budget.

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Namespace

https://adwords.google.com/api/adwords/cm/v201809

Field
BiddingScheme (inherited)
BiddingScheme.Type	xsd:string Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
MaximizeConversionValueBiddingScheme
targetRoas	xsd:double The target return on ad spend (ROAS). This is optional. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Use 0.0 to clear an existing value. This field may not be set. This field must be between 0.01 and 1000.0, inclusive.