This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Liftoff Monetize using mediation, covering both bidding and waterfall integrations. It covers how to add Liftoff Monetize to an ad unit's mediation configuration, and how to integrate the Vungle SDK and adapter into an Android app.
Supported integrations and ad formats
The mediation adapter for Liftoff Monetize has the following capabilities:
Integration | |
---|---|
Bidding | 1 |
Waterfall | |
Formats | |
App Open | 2 |
Banner | |
Interstitial | |
Rewarded | |
Rewarded Interstitial | |
Native | 2 |
1 Bidding integration is in open beta.
2 Waterfall integration for this format is in open beta.
Requirements
Android API level 21 or higher
Latest Google Mobile Ads SDK
Complete the mediation Get started guide
Step 1: Set up configurations in Liftoff Monetize UI
Sign up or log in to your Liftoff Monetize account.
Add your app to the Liftoff Monetize dashboard by clicking the Add Application button.
Fill out the form, entering all the necessary details.
Android
iOS
Once your app is created, select your app from the Liftoff Monetize Applications dashboard.
Android
iOS
Take note of the App ID.
Android
iOS
Add new placements
To create a new placement to be used with AdMob mediation, navigate to the Liftoff Monetize Placements dashboard, click the Add Placement button and select your app from the drop-down list.
Details for adding new placements are included below:
App Open
Select Interstitial and enter a Placement Name. Then, select Yes for Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Banner
Select Banner, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
300x250 Banner
Select MREC, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Interstitial
Select Interstitial, enter a Placement Name, and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Rewarded
Select Rewarded, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Rewarded Interstitial
Select Rewarded. Enter a Placement Name, enable Skippable and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Native
Select Native, enter a Placement Name and fill out the rest of the form. [Bidding only] Under Monetization, toggle the In-App Bidding switch to Enabled. Click the Continue button at the bottom of the page to create the placement.
Take note of the Reference ID and click Sounds Good.
App Open
Banner
300x250 Banner
Interstitial
Rewarded
Rewarded Interstitial
Native
Locate your Reporting API Key
Bidding
This step isn't required for bidding integrations.
Waterfall
In addition to the App ID and the Reference ID, you'll also need your Liftoff Monetize Reporting API Key to set up your AdMob ad unit ID. Navigate to the Liftoff Monetize Reports dashboard and click the Reporting API Key button to view your Reporting API Key.
Turn on test mode
To enable test ads, go to your Liftoff Monetize dashboard and navigate to Applications.
Select your app for which you would like to enable test ads under the Placement Reference ID section of your app. Test ads can be enabled by selecting Test Mode to Show test ads only under the Status section.
Android
iOS
Step 2: Set up Liftoff Monetize demand in Ad Manager UI
Sign in to your Ad Manager account.
Add Liftoff Monetize in Companies
Bidding
This step isn't required for bidding integrations.
Waterfall
Navigate to Admin > Companies, then click the New company button in the All companies tab. Select Ad network.
Select Liftoff Monetize as the Ad network, enter a unique Name and enable Mediation. Turn on Automatic data collection, and enter the Reporting API Key obtained in the previous section.
You don't need to enter a Username or Password. Click Save when done.
Enable secure signal sharing
Bidding
Navigate to Admin > Global settings. Go to the Ad Exchange account settings tab and review and toggle on Secure signal sharing. Click Save.
Waterfall
This step isn't required for waterfall integrations.
Configure Liftoff Monetize bidding
Bidding
Navigate to Delivery > Bidders, and click New bidder under the SDK Bidding tab.
Select Liftoff Monetize as the bidder.
Toggle on Add this bidder's signal library to the list of allowed signals and Allow signals to be shared with this bidder. Then, click Continue.
Click Continue.
Click Done.
Waterfall
This step isn't required for waterfall integrations.
Configure ad unit mapping
Bidding
Navigate to Delivery > Bidders, and select the company for Liftoff Monetize under the SDK Bidding tab.
Go to the Ad unit mapping tab and click New ad unit mapping.
Choose Specific ad unit. Select an ad unit and format, Mobile app as the Inventory type, and your Mobile application. Then, enter Application ID and Placement Reference ID obtained in the previous section. Finally, click Save.
Waterfall
Navigate to Delivery > Yield groups and click the New yield group button. Select your Mobile application.
Scroll down and click Add yield partner.
Select the company you created for Liftoff Monetize in the previous section. Choose Mobile SDK mediation as the Integration type, Android as the Platform, and Active as the Status.
Enter the Application ID and Placement Reference ID obtained in the previous section, and the Default CPM value. Click Save.
Note: Automatic data collection takes a few days to gather data before it can accurately calculate a Dynamic CPM value for a mediation network. Once the eCPM can be calculated, it is automatically updated on your behalf.
Add Liftoff to GDPR and US state regulations ad partners list
Follow the steps in GDPR settings and US state regulations settings to add Liftoff to the GDPR and US state regulations ad partners list in the Ad Manager UI.
Step 3: Import the Vungle SDK and adapter
Android Studio integration (recommended)
In your app-level build.gradle.kts
file, add the following implementation
dependencies and configurations. Use the latest versions of the Vungle SDK
and adapter:
dependencies {
implementation("com.google.android.gms:play-services-ads:23.4.0")
implementation("com.google.ads.mediation:vungle:7.4.1.0")
}
Manual integration
Download the latest Vungle Android SDK and extract the
.jar
files under thelibs
folder and add it to your project.Navigate to the Liftoff Monetize adapter artifacts on Google's Maven Repository. Select the latest version, download the Vungle adapter's
.aar
file, and add it to your project.
Step 4: Implement privacy settings on Liftoff Monetize SDK
EU consent and GDPR
Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.
Liftoff Monetize includes an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.
Java
import com.vungle.ads.VunglePrivacySettings;
// ...
VunglePrivacySettings.setGDPRStatus(true, "v1.0.0");
Kotlin
import com.vungle.ads.VunglePrivacySettings
// ...
VunglePrivacySettings.setGDPRStatus(true, "v1.0.0")
See GDPR recommended implementation instructions for more details and the values that can be provided in the method.
US states privacy laws
U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.
Liftoff Monetize includes an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.
Java
import com.vungle.ads.VunglePrivacySettings;
// ...
VunglePrivacySettings.setCCPAStatus(true);
Kotlin
import com.vungle.ads.VunglePrivacySettings
// ...
VunglePrivacySettings.setCCPAStatus(true)
See CCPA implementation for more details and the values that can be provided in the method.
Step 5: Add required code
No additional code required for Liftoff Monetize integration.
Step 6: Test your implementation
Enable test ads
Make sure you register your test device for Ad Manager and enable test mode in Liftoff Monetize UI.
Verify test ads
To verify that you are receiving test ads from Liftoff Monetize, enable single ad source testing in ad inspector using the Liftoff Monetize (Bidding) and Liftoff Monetize (Waterfall) ad source(s).
Optional steps
Network-specific parameters
The Liftoff Monetize adapter supports the following additional request parameters which can be passed to the adapter:
userId
- A string representing Liftoff Monetize's Incentivized User ID.
adOrientation
- An integer specifying the presentation orientation for full-screen ads.
Here's a code example of how to create an ad request that sets these parameters:
Java
Bundle extras = new Bundle();
extras.putString(VungleConstants.KEY_USER_ID, "myUserID");
extras.putInt(VungleConstants.KEY_ORIENTATION, 1);
AdManagerAdRequest request = new AdManagerAdRequest.Builder()
.addNetworkExtrasBundle(VungleAdapter.class, extras) // Rewarded.
.addNetworkExtrasBundle(VungleInterstitialAdapter.class, extras) // Interstitial.
.build();
Kotlin
val extras = Bundle()
extras.putString(VungleConstants.KEY_USER_ID, "myUserID")
extras.putInt(VungleConstants.KEY_ORIENTATION, 1)
val request = AdManagerAdRequest.Builder()
.addNetworkExtrasBundle(VungleAdapter::class, extras) // Rewarded.
.addNetworkExtrasBundle(VungleInterstitialAdapter.class, extras) // Interstitial.
.build()
Native ads rendering
The Liftoff Monetize adapter returns its native ads as
NativeAd
objects. It populates the following
fields
for a
NativeAd
.
Field | Assets always included by Liftoff Monetize adapter |
---|---|
Headline | |
Image | 1 |
Media view | |
Body | |
App icon | |
Call to action | |
Star rating | |
Store | |
Price |
1 The Liftoff Monetize
adapter does not provide direct access to the main image asset for its native
ads. Instead, the adapter populates the
MediaView
with a video or an image.
Error codes
If the adapter fails to receive an ad from Liftoff Monetize, publishers can
check the underlying error from the ad response using
ResponseInfo.getAdapterResponses()
under the following classes:
Format | Class name |
---|---|
App Open (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
App Open (Waterfall) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Banner (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Banner (Waterfall) | com.vungle.mediation.VungleInterstitialAdapter |
Interstitial (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Interstitial (Waterfall) | com.vungle.mediation.VungleInterstitialAdapter |
Rewarded (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Rewarded (Waterfall) | com.vungle.mediation.VungleAdapter |
Rewarded Interstitial (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Rewarded Interstitial (Waterfall) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Native (Bidding) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Native (Waterfall) | com.google.ads.mediation.vungle.VungleMediationAdapter |
Here are the codes and accompanying messages thrown by the Liftoff Monetize adapter when an ad fails to load:
Error code | Domain | Reason |
---|---|---|
101 | com.google.ads.mediation.vungle | Invalid server parameters (e.g. app ID or placement ID). |
102 | com.google.ads.mediation.vungle | The requested banner size does not map to a valid Liftoff Monetize ad size. |
103 | com.google.ads.mediation.vungle | Liftoff Monetize requires an Activity context to request
ads. |
104 | com.google.ads.mediation.vungle | The Vungle SDK cannot load multiple ads for the same placement ID. |
105 | com.google.ads.mediation.vungle | The Vungle SDK failed to initialize. |
106 | com.google.ads.mediation.vungle | Vungle SDK returned a successful load callback, but Banners.getBanner() or Vungle.getNativeAd() returned null. |
107 | com.google.ads.mediation.vungle | Vungle SDK is not ready to play the ad. |
108 | com.google.ads.mediation.vungle | Vungle SDK returned invalid bidding token. |
For errors that come from the Vungle SDK, refer to Error Codes: Vungle SDK for iOS and Android.
Liftoff Monetize Android Mediation Adapter Changelog
Version 7.4.1.0
- Verified compatibility with Vungle SDK 7.4.1.
Built and tested with:
- Google Mobile Ads SDK version 23.3.0.
- Vungle SDK version 7.4.1.
Version 7.4.0.1
- Added custom ad size support for bidding and waterfall banner ads.
Built and tested with:
- Google Mobile Ads SDK version 23.2.0.
- Vungle SDK version 7.4.0.
Version 7.4.0.0
- Extended the
VungleInterstitialAdapter
class fromVungleMediationAdapter
to add waterfall support for the app open ad format on Google Ad Manager. - Verified compatibility with Vungle SDK 7.4.0.
Built and tested with:
- Google Mobile Ads SDK version 23.2.0.
- Vungle SDK version 7.4.0.
Version 7.3.2.0
- Verified compatibility with Vungle SDK 7.3.2.
Built and tested with:
- Google Mobile Ads SDK version 23.0.0.
- Vungle SDK version 7.3.2.
Version 7.3.1.0
- Verified compatibility with Vungle SDK 7.3.1.
Built and tested with:
- Google Mobile Ads SDK version 23.0.0.
- Vungle SDK version 7.3.1.
Version 7.3.0.0
- Updated the minimum required Google Mobile Ads SDK version to 23.0.0.
- Verified compatibility with Vungle SDK 7.3.0.
- Added waterfall and bidding support for app open ad format.
Built and tested with:
- Google Mobile Ads SDK version 23.0.0.
- Vungle SDK version 7.3.0.
Version 7.1.0.0
- Verified compatibility with Vungle SDK 7.1.0.
Built and tested with:
- Google Mobile Ads SDK version 22.3.0.
- Vungle SDK version 7.1.0.
Version 7.0.0.1
- Fixed an issue where Google Mobile Ads SDK was not recording impressions for bidding native ads.
- Reverted the adapter to depend on Google Mobile Ads SDK version 22.3.0.
Built and tested with:
- Google Mobile Ads SDK version 22.3.0.
- Vungle SDK version 7.0.0.
Version 7.0.0.0
- Added support to load multiple ads with the same placement ID for all waterfall ad formats.
- Rebranded adapter name from Vungle to Liftoff Monetize.
- Verified compatibility with Vungle SDK 7.0.0.
Built and tested with:
- Google Mobile Ads SDK version 22.4.0.
- Vungle SDK version 7.0.0.
Version 6.12.1.1
- Updated adapter to use new
VersionInfo
class. - Updated the minimum required Google Mobile Ads SDK version to 22.0.0.
Built and tested with:
- Google Mobile Ads SDK version 22.0.0.
- Vungle SDK version 6.12.1.
Version 6.12.1.0
- Verified compatibility with Vungle SDK 6.12.1.
Built and tested with:
- Google Mobile Ads SDK version 21.4.0.
- Vungle SDK version 6.12.1.
Version 6.12.0.1
- Added bidding support for banner ad format.
- Verified compatibility with Vungle SDK 6.12.0.
- Updated the minimum required Google Mobile Ads SDK version to 21.4.0.
Built and tested with:
- Google Mobile Ads SDK version 21.4.0.
- Vungle SDK version 6.12.0.
Version 6.12.0.0
- Added waterfall mediation and bidding support for rewarded interstitial ad format.
- Added bidding support for native ad format.
Built and tested with:
- Google Mobile Ads SDK version 21.1.0.
- Vungle SDK version 6.12.0.
Version 6.11.0.3
- Added waterfall mediation support for native ad format.
- Updated the minimum required Google Mobile Ads SDK version to 21.1.0.
Built and tested with:
- Google Mobile Ads SDK version 21.1.0.
- Vungle SDK version 6.11.0.
Version 6.11.0.2
- Added support for loading multiple ads for the same placement ID in rewarded bidding ads.
Built and tested with:
- Google Mobile Ads SDK version 21.0.0.
- Vungle SDK version 6.11.0.
Version 6.11.0.1
- Updated
compileSdkVersion
andtargetSdkVersion
to API 31. - Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
- Updated the minimum required Android API level to 19.
Built and tested with:
- Google Mobile Ads SDK version 21.0.0.
- Vungle SDK version 6.11.0.
Version 6.11.0.0
- Verified compatibility with Vungle SDK 6.11.0.
Built and tested with:
- Google Mobile Ads SDK version 20.6.0.
- Vungle SDK version 6.11.0.
Version 6.10.5.0
- Verified compatibility with Vungle SDK 6.10.5.
- Updated the minimum required Google Mobile Ads SDK version to 20.6.0.
Built and tested with:
- Google Mobile Ads SDK version 20.6.0.
- Vungle SDK version 6.10.5.
Version 6.10.4.0
- Verified compatibility with Vungle SDK 6.10.4.
Built and tested with:
- Google Mobile Ads SDK version 20.5.0.
- Vungle SDK version 6.10.4.
Version 6.10.3.0
- Verified compatibility with Vungle SDK 6.10.3.
Built and tested with:
- Google Mobile Ads SDK version 20.5.0.
- Vungle SDK version 6.10.3.
Version 6.10.2.1
- Verified compatibility with Vungle SDK 6.10.2.
- Added bidding support for interstitial and rewarded ad formats.
- Updated the minimum required Google Mobile Ads SDK version to 20.5.0.
Built and tested with:
- Google Mobile Ads SDK version 20.5.0.
- Vungle SDK version 6.10.2.
Version 6.10.2.0
- Verified compatibility with Vungle SDK 6.10.2.
- Fixed an adapter issue by replacing parameter
serverParameters
, withmediationExtras
to obtain Vungle network-specific parameters, when requesting Banner and Interstitial ads.
Built and tested with:
- Google Mobile Ads SDK version 20.3.0.
- Vungle SDK version 6.10.2.
Version 6.10.1.0
- Verified compatibility with Vungle SDK 6.10.1.
- Updated the minimum required Google Mobile Ads SDK version to 20.3.0.
- MREC Ads are now supported with Vungle's banner API.
- Updated standardized error codes and messages.
Built and tested with:
- Google Mobile Ads SDK version 20.3.0.
- Vungle SDK version 6.10.1.
Version 6.9.1.1
- Updated the minimum required Google Mobile Ads SDK version to 20.0.0.
Built and tested with:
- Google Mobile Ads SDK version 20.0.0.
- Vungle SDK version 6.9.1.
Version 6.9.1.0
- Verified compatibility with Vungle SDK 6.9.1.
- Added support for OMSDK.
- Various bug fixes.
- Rewarded Ad Support for Vungle onAdViewed callback.
- Updated the minimum required Google Mobile Ads SDK version to 19.7.0.
Built and tested with:
- Google Mobile Ads SDK version 19.7.0.
- Vungle SDK version 6.9.1.
Version 6.8.1.1
- Updated the minimum required Google Mobile Ads SDK version to 19.6.0.
Built and tested with:
- Google Mobile Ads SDK version 19.6.0.
- Vungle SDK version 6.8.1.
Version 6.8.1.0
- Verified compatibility with Vungle SDK 6.8.1.
- Updated the minimum required Google Mobile Ads SDK version to 19.5.0.
Built and tested with:
- Google Mobile Ads SDK version 19.5.0.
- Vungle SDK version 6.8.1.
Version 6.8.0.0
- Verified compatibility with Vungle SDK 6.8.0.
- Updated the adapter to not forward
onAdClosed()
when banner ads are refreshed or destroyed. - Remove
FlexFeed
andFlexView
(deprecated in Vungle 6.8.0). - Updated the minimum required Google Mobile Ads SDK version to 19.4.0.
Built and tested with:
- Google Mobile Ads SDK version 19.4.0.
- Vungle SDK version 6.8.0.
Version 6.7.1.0
- Verified compatibility with Vungle SDK 6.7.1.
- Fixed a bug where ads wouldn't load if an ad was loaded using an application context.
- Updated
targetSdkVersion
to API 29. - Updated the minimum required Google Mobile Ads SDK version to 19.3.0.
Built and tested with:
- Google Mobile Ads SDK version 19.3.0.
- Vungle SDK version 6.7.1.
Version 6.7.0.0
- Verified compatibility with Vungle SDK 6.7.0.
- Updated the adapter to support inline adaptive banner requests.
- Interstitial and rewarded ads are now unmuted by default.
- Interstitial ads now forward the
onAdLeftApplication()
callback when clicked. - Updated the minimum required Google Mobile Ads SDK version to 19.2.0.
Built and tested with:
- Google Mobile Ads SDK version 19.2.0.
- Vungle SDK version 6.7.0.
Version 6.5.3.0
- Verified compatibility with Vungle SDK 6.5.3.
- Add support for the newly-introduced Vungle's Banner format.
- Updated the minimum required Google Mobile Ads SDK version to 19.0.1.
Built and tested with:
- Google Mobile Ads SDK version 19.0.1.
- Vungle SDK version 6.5.3.
Version 6.4.11.1
- Fixed an issue where banner ads failed to refresh.
Version 6.4.11.0
- Verified compatibility with Vungle SDK 6.4.11.
- Added support for banner ads.
- Migrated the adapter to AndroidX.
- Updated the minimum required Google Mobile Ads SDK version to 18.2.0.
Version 6.3.24.1
- Updated adapter to support new open-beta Rewarded API.
- Updated the minimum required Google Mobile Ads SDK version to 17.2.0.
Version 6.3.24.0
- Verified compatibility with Vungle SDK 6.3.24.
Version 6.3.17.0
- Verified compatibility with Vungle SDK 6.3.17.
Version 6.3.12.0
- Verified compatibility with Vungle SDK 6.3.12.
Version 6.2.5.1
- Updated the adapter to invoke the
onRewardedVideoComplete()
ad event.
Version 6.2.5.0
- Verified compatibility with Vungle SDK 6.2.5.
Version 5.3.2.1
- Updated adapter to correctly report clicks to the Google Mobile Ads SDK.
Version 5.3.2.0
- Verified compatibility with Vungle SDK 5.3.2.
- Updated the Adpater project for Android Studio 3.0.
- Added the following methods to Bundle builder class.
setOrdinalViewCount
: This field is used to pass the mediation ordinal, whenever Publisher receives the ordinal data reports from Vungle.setFlexViewCloseTimeInSec
: This option is used to make flex view ads dismiss on their own after the specified number of seconds.
Version 5.3.0.0
- Verified compatibility with Vungle SDK 5.3.0.
Version 5.1.0.0
- Updated the adapter to make it compatible with Vungle SDK 5.1.0.
- Changed the version naming system to [Vungle SDK version].[adapter patch version].
Earlier versions
- Added support for interstitial and rewarded video ad formats.