Web view APIs for ads

  • In-app browsers allow users to view web content within an app, and this content can include ads.

  • These browsers are often built with default OS components not optimized for ad monetization.

  • Solutions are available to help maximize ad revenue performance in both Custom Tabs and WebView environments.
Select platform: Android (beta) New Android

In-app browsers let you display web content without users having to leave the app. They are commonly found in popular social, news, search, and HTML5 game apps. This web content may include ads as a source of monetization.

In-app browsers are often powered by mobile app OS components, such as Custom Tabs and WebView, whose default settings are not geared towards ads monetization.

To maximize ad revenue performance of web content in these in-app browser environments, check out one of these solutions: