type ReportQuery (v201808)

A ReportQuery object allows you to specify the selection criteria for generating a report. Only reports with at least one Column are supported.


Namespace
https://www.google.com/apis/ads/publisher/v201808

Field

dimensions

Dimension[]

The list of break-down types being requested in the report. The generated report will contain the dimensions in the same order as requested. This field is required.


Enumerations
MONTH_AND_YEAR
Breaks down reporting data by month and year in the network time zone. Can be used to filter on month using ISO 4601 format 'YYYY-MM'.

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.PUBLISHER
  • TimeZoneType.PROPOSAL_LOCAL

Corresponds to "Month and year" in the Ad Manager UI.

WEEK
Breaks down reporting data by week of the year in the network time zone. Cannot be used for filtering.

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.PUBLISHER
  • TimeZoneType.PROPOSAL_LOCAL

Corresponds to "Week" in the Ad Manager UI.

DATE
Breaks down reporting data by date in the network time zone. Can be used to filter by date using ISO 8601's format 'YYYY-MM-DD'".

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.PUBLISHER
  • TimeZoneType.PROPOSAL_LOCAL

Corresponds to "Date" in the Ad Manager UI.

DAY
Breaks down reporting data by day of the week in the network time zone. Can be used to filter by day of the week using the index of the day (from 1 for Monday is 1 to 7 for Sunday).

Corresponds to "Day of week" in the Ad Manager UI.

HOUR
Breaks down reporting data by hour of the day in the network time zone. Can be used to filter by hour of the day (from 0 to 23).

Corresponds to "Hour" in the Ad Manager UI.

LINE_ITEM_ID
Breaks down reporting data by LineItem.id. Can be used to filter by LineItem.id.
LINE_ITEM_NAME
Breaks down reporting data by line item. LineItem.name and LineItem.id are automatically included as columns in the report. Can be used to filter by LineItem.name.

Corresponds to "Line item" in the Ad Manager UI.

LINE_ITEM_TYPE
Breaks down reporting data by LineItem.lineItemType. Can be used to filter by line item type using LineItemType enumeration names.

Corresponds to "Line item type" in the Ad Manager UI.

ORDER_ID
Breaks down reporting data by Order.id. Can be used to filter by Order.id.
ORDER_NAME
Breaks down reporting data by order. Order.name and Order.id are automatically included as columns in the report. Can be used to filter by Order.name.

Corresponds to "Order" in the Ad Manager UI.

ORDER_DELIVERY_STATUS
Delivery status of the order. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values are 'STARTED', 'NOT_STARTED' and 'COMPLETED'.
ADVERTISER_ID
Breaks down reporting data by advertising company Company.id. Can be used to filter by Company.id.
ADVERTISER_NAME
Breaks down reporting data by advertising company. Company.name and Company.id are automatically included as columns in the report. Can be used to filter by Company.name.

Corresponds to "Advertiser" in the Ad Manager UI.

AD_NETWORK_ID
The network that provided the ad for SDK ad mediation.

If selected for a report, that report will include only SDK mediation ads and will not contain non-SDK mediation ads.

SDK mediation ads are ads for mobile devices. They have a list of ad networks which can provide ads to serve. Not every ad network will have an ad to serve so the device will try each network one-by-one until it finds an ad network with an ad to serve. The ad network that ends up serving the ad will appear here. Note that this id does not correlate to anything in the companies table and is not the same id as is served by ADVERTISER_ID.

AD_NETWORK_NAME
The name of the network defined in AD_NETWORK_ID.

Corresponds to "Ad network name" in the Ad Manager UI.

SALESPERSON_ID
Breaks down reporting data by salesperson User.id. Can be used to filter by User.id.
SALESPERSON_NAME
Breaks down reporting data by salesperson. User.name and User.id of the salesperson are automatically included as columns in the report. Can be used to filter by User.name.

Corresponds to "Salesperson" in the Ad Manager UI.

CREATIVE_ID
Breaks down reporting data by Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Can be used to filter by Creative.id.
CREATIVE_NAME
Breaks down reporting data by creative. Creative.name and Creative.id are automatically included as columns in the report. Can be used to filter by Creative.name.

Corresponds to "Creative" in the Ad Manager UI.

CREATIVE_TYPE
Breaks down reporting data by creative type.

Corresponds to "Creative type" in the Ad Manager UI.

CREATIVE_BILLING_TYPE
Breaks down reporting data by creative billing type.

Corresponds to "Creative billing type" in the Ad Manager UI.

CUSTOM_EVENT_ID
Breaks down reporting data by custom event ID.
CUSTOM_EVENT_NAME
Breaks down reporting data by custom event name.

Corresponds to "Custom event" in the Ad Manager UI.

CUSTOM_EVENT_TYPE
Breaks down reporting data by custom event type (timer/exit/counter).

Corresponds to "Custom event type" in the Ad Manager UI.

CREATIVE_SIZE
Breaks down reporting data by Creative.size. Cannot be used for filtering.

Corresponds to "Creative size" in the Ad Manager UI.

AD_UNIT_ID
Breaks down reporting data by AdUnit.id. Can be used to filter by AdUnit.id. AD_UNIT_NAME, i.e. AdUnit.name, is automatically included as a dimension in the report.
AD_UNIT_NAME
Breaks down reporting data by ad unit. AdUnit.name and AdUnit.id are automatically included as columns in the report. Can be used to filter by AdUnit.name.

Corresponds to "Ad unit" in the Ad Manager UI.

PARENT_AD_UNIT_ID
Used to filter on all the descendants of an ad unit by AdUnit.id. Not available as a dimension to report on.
PARENT_AD_UNIT_NAME
Used to filter on all the descendants of an ad unit by AdUnit.name. Not available as a dimension to report on.
PLACEMENT_ID
Breaks down reporting data by Placement.id. Can be used to filter by Placement.id.
PLACEMENT_NAME
Breaks down reporting data by placement. Placement.name and Placement.id are automatically included as columns in the report. Can be used to filter by Placement.name.

Corresponds to "Placement" in the Ad Manager UI.

PLACEMENT_STATUS
Status of the placement. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Can be used to filter on Placement.status by using InventoryStatus enumeration names.
TARGETING
Breaks down reporting data by criteria predefined by Ad Manager like the operating system, browser etc. Cannot be used for filtering.

Corresponds to "Targeting" in the Ad Manager UI.

DEVICE_CATEGORY_ID
The ID of the device category to which an ad is being targeted. Can be used to filter by device category ID.
DEVICE_CATEGORY_NAME
The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted. Can be used to filter by device category name.

Corresponds to "Device category" in the Ad Manager UI.

COUNTRY_CRITERIA_ID
Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID.
COUNTRY_NAME
Breaks down reporting data by country name. The country name and the country criteria ID are automatically included as columns in the report. Can be used to filter by country name using the US English name.

Corresponds to "Country" in the Ad Manager UI.

REGION_CRITERIA_ID
Breaks down reporting data by region criteria ID. Can be used to filter by region criteria ID.
REGION_NAME
Breaks down reporting data by region name. The region name and the region criteria ID are automatically included as columns in the report. Can be used to filter by region name using the US English name.

Corresponds to "Region" in the Ad Manager UI.

CITY_CRITERIA_ID
Breaks down reporting data by city criteria ID. Can be used to filter by city criteria ID.
CITY_NAME
Breaks down reporting data by city name. The city name and the city criteria ID are automatically included as columns in the report. Can be used to filter by city name using the US English name.

Corresponds to "City" in the Ad Manager UI.

METRO_CRITERIA_ID
Breaks down reporting data by metro criteria ID. Can be used to filter by metro criteria ID.
METRO_NAME
Breaks down reporting data by metro name. The metro name and the metro criteria ID are automatically included as columns in the report. Can be used to filter by metro name using the US English name.

Corresponds to "Metro" in the Ad Manager UI.

POSTAL_CODE_CRITERIA_ID
Breaks down reporting data by postal code criteria ID. Can be used to filter by postal code criteria ID.
POSTAL_CODE
Breaks down reporting data by postal code. The postal code and the postal code criteria ID are automatically included as columns in the report. Can be used to filter by postal code.

Corresponds to "Postal code" in the Ad Manager UI.

CUSTOM_TARGETING_VALUE_ID
Breaks down reporting data by CustomTargetingValue.id. Can be used to filter by CustomTargetingValue.id.
CUSTOM_CRITERIA
Breaks down reporting data by custom criteria. The CustomTargetingValue is displayed in the form: CUSTOM_TARGETING_VALUE_ID, i.e. CustomTargetingValue.id is automatically included as a column in the report. Cannot be used for filtering; use CUSTOM_TARGETING_VALUE_ID instead.

When using this Dimension, metrics for freeform key values are only reported on when they are registered with CustomTargetingService.

Corresponds to "Key-values" in the Ad Manager UI.

ACTIVITY_ID
Breaks down reporting data by activity ID. Can be used to filter by activity ID.
ACTIVITY_NAME
Breaks down reporting data by activity. The activity name and the activity ID are automatically included as columns in the report. Can be used to filter by activity name.

Corresponds to "Activity" in the Ad Manager UI.

ACTIVITY_GROUP_ID
Breaks down reporting data by activity group ID. Can be used to filter by activity group ID.
ACTIVITY_GROUP_NAME
Breaks down reporting data by activity group. The activity group name and the activity group ID are automatically included as columns in the report. Can be used to filter by activity group name.

Corresponds to "Activity group" in the Ad Manager UI.

CONTENT_ID
Breaks down reporting data by Content.id. Can be used to filter by Content.id.
CONTENT_NAME
Breaks down reporting data by content. Content.name and Content.id are automatically included as columns in the report. Can be used to filter by Content.name.

Corresponds to "Content" in the Ad Manager UI.

CONTENT_BUNDLE_ID
Breaks down reporting data by ContentBundle.id. Can be used to filter by ContentBundle.id.
CONTENT_BUNDLE_NAME
Breaks down reporting data by content bundle. ContentBundle.name and ContentBundle.id are automatically included as columns in the report. Can be used to filter by ContentBundle.name.

Corresponds to "Content bundle" in the Ad Manager UI.

VIDEO_METADATA_KEY_ID
Breaks down reporting data by CustomTargetingKey.id.
VIDEO_METADATA_KEY_NAME
Breaks down reporting data by custom targeting key. CustomTargetingKey.name and CustomTargetingKey.id are automatically included as columns in the report.

Corresponds to "Metadata key" in the Ad Manager UI.

CONTENT_HIERARCHY
Breaks down reporting data by the content hierarchy. To use this dimension, a list of custom targeting key IDs must be specified in ReportQuery.contentMetadataKeyHierarchyCustomTargetingKeyIds.

This dimension can be used as a filter in the Statement in PQL syntax: CONTENT_HIERARCHY_CUSTOM_TARGETING_KEY[keyId]_ID = custom targeting value ID

For example: WHERE CONTENT_HIERARCHY_CUSTOM_TARGETING_KEY[4242]_ID = 53423

VIDEO_FALLBACK_POSITION
Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc. Can be used for filtering.

Corresponds to "Fallback position" in the Ad Manager UI.

POSITION_OF_POD
Breaks down reporting data by the position of the video ad within the video stream, i.e., UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown. Can be used for filtering.

Corresponds to "Position of pod" in the Ad Manager UI.

POSITION_IN_POD
Breaks down reporting data by the position of the video ad within the pod, i.e., UNKNOWN_POSITION, POSITION_1, POSITION_2, etc. Can be used for filtering.

Corresponds to "Position in pod" in the Ad Manager UI.

VIDEO_REDIRECT_THIRD_PARTY
Breaks down reporting data by video redirect vendor.

Corresponds to "Video redirect third party" in the Ad Manager UI.

VIDEO_VAST_VERSION
Breaks down reporting data by vast version type name.

Corresponds to "VAST version" in the Ad Manager UI.

PARTNER_MANAGEMENT_PARTNER_ID
Breaks down reporting data by partner Company.id.
PARTNER_MANAGEMENT_PARTNER_NAME
Breaks down reporting data by partner Company.name and Company.id are automatically included as columns in the report.

Corresponds to "Partner" in the Ad Manager UI.

PARTNER_MANAGEMENT_PARTNER_LABEL_ID
Breaks down reporting data by partner label Label.id.
PARTNER_MANAGEMENT_PARTNER_LABEL_NAME
Breaks down reporting data by partner label. Label.name and Label.id are automatically included as columns in the report.

Corresponds to "Partner label" in the Ad Manager UI.

PARTNER_MANAGEMENT_ASSIGNMENT_ID
Breaks down reporting data by partner assignment id.
PARTNER_MANAGEMENT_ASSIGNMENT_NAME
Breaks down reporting data by partner assignment name. ParnterAssignment name and id are automatically included as columns in the report.

Corresponds to "Assignment" in the Ad Manager UI.

GRP_DEMOGRAPHICS
Breaks down reporting data by gender and age group, i.e., MALE_13_TO_17, MALE_18_TO_24, MALE_25_TO_34, MALE_35_TO_44, MALE_45_TO_54, MALE_55_TO_64, MALE_65_PLUS, FEMALE_13_TO_17, FEMALE_18_TO_24, FEMALE_25_TO_34, FEMALE_35_TO_44, FEMALE_45_TO_54, FEMALE_55_TO_64, FEMALE_65_PLUS, UNKNOWN_0_TO_17 and UNKNOWN. Whenever this dimension is selected, COUNTRY_NAME must be selected.

This dimension is supported only for GRP columns.

Can correspond to any of the following in the Ad Manager UI: Demographics, comScore vCE demographics.

AD_REQUEST_AD_UNIT_SIZES
Breaks down reporting data by the ad unit sizes specified in ad requests.

Formatted as comma separated values, e.g. "300x250,300x250v,300x60".

This dimension is supported only for sell-through columns.

Corresponds to "Ad request sizes" in the Ad Manager UI.

AD_REQUEST_CUSTOM_CRITERIA
Breaks down reporting data by the custom criteria specified in ad requests.

Formatted as comma separated key-values, where a key-value is formatted as key1=value_1|...|value_n,key2=value_1|...|value_n,....

This dimension is supported only for sell-through columns.

Corresponds to "Key-values" in the Ad Manager UI.

BUYER_ID
The unique identifier used for an ad network that is associated with the company that the ad is served for.
BUYER_NAME
The name of the ad network that is associated with the company that the ad is served for.
IS_FIRST_LOOK_DEAL
Whether the report contains only Ad Exchange traffic fulfilled by First Look Deals or omits it. If this filter isn't included, the report will include First Look Deals traffic in addition to any other traffic. This filter can only be used with the string values "true" and "false". Not available as a dimension to report on.
YIELD_GROUP_ID
Breaks down reporting data by yield group ID.
YIELD_GROUP_NAME
Breaks down reporting data by yield group name.

Corresponds to "Yield group" in the Ad Manager UI.

YIELD_PARTNER
Breaks down reporting data by yield partner.

Corresponds to "Yield partner" in the Ad Manager UI.

YIELD_PARTNER_TAG
Breaks down reporting data by the tag of a yield partner in a yield group.

Corresponds to "Yield partner tag" in the Ad Manager UI.

MEDIATION_TYPE
Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video.

Corresponds to "Mediation type" in the Ad Manager UI.

NATIVE_TEMPLATE_ID
Breaks down reporting data by native template (also known as creative template) ID.
NATIVE_TEMPLATE_NAME
Breaks down reporting data by native template (also known as creative template) name.

Corresponds to "Native ad format name" in the Ad Manager UI.

NATIVE_STYLE_ID
Breaks down reporting data by native style ID.
NATIVE_STYLE_NAME
Breaks down reporting data by native style name.

Corresponds to "Native style name" in the Ad Manager UI.

MOBILE_APP_NAME
Breaks down reporting data by mobile app name. Can be used for filtering.

Corresponds to "App names" in the Ad Manager UI.

MOBILE_DEVICE_NAME
Breaks down reporting data by device name. Can be used for filtering.

Corresponds to "Devices" in the Ad Manager UI.

MOBILE_INVENTORY_TYPE
Breaks down reporting data by inventory type. Can be used for filtering.

Can correspond to any of the following in the Ad Manager UI: Inventory types (retired), Inventory types.

REQUEST_TYPE
Breaks down reporting data by request type. Can be used for filtering.

Corresponds to "Request type" in the Ad Manager UI.

AD_UNIT_STATUS
Status of the ad unit. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values correspond to InventoryStatus.
MASTER_COMPANION_CREATIVE_ID
Breaks down reporting data by Creative.id. This includes regular creatives, and master and companions in case of creative sets.
MASTER_COMPANION_CREATIVE_NAME
Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets.

Corresponds to "Master and Companion creative" in the Ad Manager UI.

PROPOSAL_LINE_ITEM_ID
Breaks down reporting data by ProposalLineItem.id. Can be used to filter by ProposalLineItem.id.
PROPOSAL_LINE_ITEM_NAME
Breaks down reporting data by ProposalLineItem.name. Can be used to filter by ProposalLineItem.name.

Corresponds to "Proposal line item" in the Ad Manager UI.

PROPOSAL_ID
Breaks down reporting data by Proposal.id. Can be used to filter by Proposal.id.
PROPOSAL_NAME
Breaks down reporting data by Proposal.name. Can be used to filter by Proposal.name.

Corresponds to "Proposal" in the Ad Manager UI.

ALL_SALESPEOPLE_ID
Breaks down reporting data by salesperson User.id, including both salesperson and secondary salespeople. Can be used to filter by all salespeople User.id.
ALL_SALESPEOPLE_NAME
Breaks down reporting data by salesperson User.name, including both salesperson and secondary salespeople. Can be used to filter by all salespeople User.name.

Corresponds to "All salespeople" in the Ad Manager UI.

SALES_TEAM_ID
Used to filter by User.id in sales team. Sales team includes salesperson, secondary salesperson, sales planners. Not available as a dimension to report on.
SALES_TEAM_NAME
Used to filter by User.name in sales team. Sales team includes salesperson, secondary salesperson, sales planners. Not available as a dimension to report on.
PROPOSAL_AGENCY_ID
Breaks down reporting data by proposal agency Company.id. Can be used to filter by proposal agency Company.id.
PROPOSAL_AGENCY_NAME
Breaks down reporting data by proposal agency Company.name. Can be used to filter by proposal agency Company.name.

Corresponds to "Proposal agency" in the Ad Manager UI.

PRODUCT_ID
Breaks down reporting data by Product.id. Can be used to filter by Product.id.
PRODUCT_NAME
Breaks down reporting data by Product.name.

Corresponds to "Product" in the Ad Manager UI.

PRODUCT_TEMPLATE_ID
Breaks down reporting data by ProductTemplate.id. Can be used to filter by ProductTemplate.id.
PRODUCT_TEMPLATE_NAME
Breaks down reporting data by ProductTemplate.name. Can be used to filter by ProductTemplate.name.

Corresponds to "Product template" in the Ad Manager UI.

RATE_CARD_ID
Breaks down reporting data by RateCard.id. Can be used to filter by RateCard.id.
RATE_CARD_NAME
Breaks down reporting data by RateCard.name. Can be used to filter by RateCard.name.

Corresponds to "Rate card" in the Ad Manager UI.

WORKFLOW_ID
Used to filter by Workflow.id. Not available as a dimension to report on.
WORKFLOW_NAME
Used to filter by Workflow.name. Not available as a dimension to report on.
PACKAGE_ID
Breaks down reporting data by Package.id.
PACKAGE_NAME
Breaks down reporting data by Package.name.

Corresponds to "Package" in the Ad Manager UI.

PRODUCT_PACKAGE_ID
Breaks down reporting data by ProductPackage.id. Can be used to filter by ProductPackage.id.
PRODUCT_PACKAGE_NAME
Breaks down reporting data by ProductPackage.name. Can be used to filter by ProductPackage.name.

Corresponds to "Product package" in the Ad Manager UI.

AUDIENCE_SEGMENT_ID
Breaks down reporting data by billable audience segment ID.
AUDIENCE_SEGMENT_NAME
Breaks down reporting data by billable audience segment name.

Corresponds to "Audience segment (billable)" in the Ad Manager UI.

AUDIENCE_SEGMENT_DATA_PROVIDER_NAME
Breaks down reporting data by audience segment data provider name.

Corresponds to "Data partner" in the Ad Manager UI.

AD_EXCHANGE_INVENTORY_SIZE
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size.

Corresponds to "Inventory sizes" in the Ad Manager UI.

AD_EXCHANGE_INVENTORY_SIZE_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size code.
AD_EXCHANGE_DEVICE_CATEGORY
Breaks down mapped Ad Exchange web property data by Ad Exchange device category.

Corresponds to "Device categories" in the Ad Manager UI.

AD_EXCHANGE_PRICING_RULE_ID
Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule ID.
AD_EXCHANGE_PRICING_RULE_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule.

Corresponds to "Pricing rules" in the Ad Manager UI.

AD_EXCHANGE_TAG_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange tag.

Corresponds to "Tags" in the Ad Manager UI.

AD_EXCHANGE_URL
Breaks down mapped Ad Exchange web property data by Ad Exchange URL.

Corresponds to "URLs" in the Ad Manager UI.

AD_EXCHANGE_WEB_PROPERTY_CODE
Breaks down data by Ad Exchange mapped web property code.
AD_EXCHANGE_CREATIVE_SIZES
Breaks down mapped Ad Exchange web property data by Ad Exchange creative size.

Corresponds to "Creative sizes" in the Ad Manager UI.

AD_EXCHANGE_AD_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange ad type.

Corresponds to "Ad Types" in the Ad Manager UI.

AD_EXCHANGE_CHANNEL_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange channel.

Corresponds to "Channels" in the Ad Manager UI.

AD_EXCHANGE_PRODUCT_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange product.

Corresponds to "Products" in the Ad Manager UI.

AD_EXCHANGE_PRODUCT_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange product code.
AD_EXCHANGE_SITE_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange site.

Corresponds to "Sites" in the Ad Manager UI.

AD_EXCHANGE_REQUEST_SOURCES
Breaks down mapped Ad Exchange web property data by Ad Exchange request source.

Corresponds to "Request sources" in the Ad Manager UI.

AD_EXCHANGE_ADVERTISER_NAME
Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads.

Corresponds to "Advertisers" in the Ad Manager UI.

AD_EXCHANGE_BRAND_NAME
Breaks down mapped Ad Exchange web property data by the Ad Exchange brand name that bids on ads.

Corresponds to "Brands" in the Ad Manager UI.

AD_EXCHANGE_AGENCY
Breaks down mapped Ad Exchange web property data by Ad Exchange agency.

Corresponds to "Agencies" in the Ad Manager UI.

AD_EXCHANGE_BID_TYPE_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange bid type code.
AD_EXCHANGE_BRANDING_TYPE_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange branding type code.
AD_EXCHANGE_BRANDING_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange branding type. Examples: Branded, Anonymous.

Corresponds to "Branding types" in the Ad Manager UI.

AD_EXCHANGE_BUYER_NETWORK_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange ad network name. Example: Google Adwords.

Corresponds to "Buyer networks" in the Ad Manager UI.

AD_EXCHANGE_BUYER_NETWORK_ID
Breaks down mapped Ad Exchange web property data by Ad Exchange ad network ID.
AD_EXCHANGE_CUSTOM_CHANNEL_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel code.
AD_EXCHANGE_CUSTOM_CHANNEL_ID
Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel ID.
AD_EXCHANGE_DATE
Breaks down mapped Ad Exchange web property data by Ad Exchange date, in Ad Exchange timezone.

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.AD_EXCHANGE

Corresponds to "Days" in the Ad Manager UI.

AD_EXCHANGE_DEAL_ID
Breaks down mapped Ad Exchange web property data by Ad Exchange deal id.

Corresponds to "Deal IDs" in the Ad Manager UI.

AD_EXCHANGE_DEAL_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange deal name.

Corresponds to "Deal names" in the Ad Manager UI.

AD_EXCHANGE_TRANSACTION_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange deal/transaction type. Example: Open auction.

Corresponds to "Transaction types" in the Ad Manager UI.

AD_EXCHANGE_DSP_BUYER_NETWORK_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange DSP buyer network name.

Corresponds to "DSPs" in the Ad Manager UI.

AD_EXCHANGE_EXPANSION_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange expansion type.

Corresponds to "Expandable types" in the Ad Manager UI.

AD_EXCHANGE_COUNTRY_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange country code.
AD_EXCHANGE_COUNTRY_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange country name.

Corresponds to "Countries" in the Ad Manager UI.

AD_EXCHANGE_DFP_AD_UNIT_ID
Breaks down mapped Ad Exchange web property data by Ad Manager ad unit ID.
AD_EXCHANGE_DFP_AD_UNIT
Breaks down mapped Ad Exchange web property data by Ad Manager ad unit.

Corresponds to "DFP Ad Units" in the Ad Manager UI.

AD_EXCHANGE_INVENTORY_OWNERSHIP
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory ownership.

Corresponds to "Inventory ownership" in the Ad Manager UI.

AD_EXCHANGE_ADVERTISER_DOMAIN
Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser domain.

Corresponds to "Advertiser domains" in the Ad Manager UI.

AD_EXCHANGE_MOBILE_APP_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile app name.

Corresponds to "App names" in the Ad Manager UI.

AD_EXCHANGE_MOBILE_CARRIER_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile carrier name.

Corresponds to "Carrier names" in the Ad Manager UI.

AD_EXCHANGE_MOBILE_DEVICE_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile device name.

Corresponds to "Devices" in the Ad Manager UI.

AD_EXCHANGE_MOBILE_INVENTORY_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile inventory type.

Corresponds to "Inventory types" in the Ad Manager UI.

AD_EXCHANGE_MONTH
Breaks down mapped Ad Exchange web property data by Ad Exchange month, in Ad Exchange timezone.

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.AD_EXCHANGE

Corresponds to "Months" in the Ad Manager UI.

AD_EXCHANGE_NETWORK_PARTNER_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange network partner name.

Corresponds to "Network partner names" in the Ad Manager UI.

AD_EXCHANGE_OPERATING_SYSTEM
Breaks down mapped Ad Exchange web property data by Ad Exchange operating system version.

Corresponds to "Operating systems" in the Ad Manager UI.

AD_EXCHANGE_TAG_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange tags.
AD_EXCHANGE_TARGETING_TYPE_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type code.
AD_EXCHANGE_TARGETING_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type.

Corresponds to "Targeting types" in the Ad Manager UI.

AD_EXCHANGE_TRANSACTION_TYPE_CODE
Breaks down mapped Ad Exchange web property data by Ad Exchange transaction type code
AD_EXCHANGE_URL_ID
Breaks down mapped Ad Exchange web property data by Ad Exchange URL ID.
AD_EXCHANGE_USER_BANDWIDTH_NAME
Breaks down mapped Ad Exchange web property data by Ad Exchange user bandwidth.

Corresponds to "Bandwidth" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_AD_DURATION
Breaks down mapped Ad Exchange web property data by Ad Exchange video ad duration.
AD_EXCHANGE_VIDEO_AD_DURATION_RAW
Breaks down mapped Ad Exchange web property data by Ad Exchange raw video ad duration.

Corresponds to "Video ad durations" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_AD_TYPE
Breaks down mapped Ad Exchange web property data by Ad Exchange video ad type.

Corresponds to "Video ad types" in the Ad Manager UI.

AD_EXCHANGE_WEEK
Breaks down mapped Ad Exchange web property data by Ad Exchange week, in Ad Exchange timezone.

Note: In v201802 and later, this dimension is compatible with the following time zone types:

  • TimeZoneType.AD_EXCHANGE

Corresponds to "Weeks" in the Ad Manager UI.

AD_EXCHANGE_AD_LOCATION
Breaks down mapped Ad Exchange web property data by Ad Exchange ad location.

Corresponds to "Ad locations" in the Ad Manager UI.

AD_EXCHANGE_ADVERTISER_VERTICAL
Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser vertical.

Corresponds to "Advertiser verticals" in the Ad Manager UI.

NIELSEN_SEGMENT
Campaign date segment of Nielsen Digital Ad Ratings reporting.

Corresponds to "Nielsen Digital Ad Ratings segment" in the Ad Manager UI.

NIELSEN_DEMOGRAPHICS
Breaks down reporting data by gender and age group, i.e., MALE_18_TO_20, MALE_21_TO_24, MALE_25_TO_29, MALE_30_TO_35, MALE_35_TO_39, MALE_40_TO_44, MALE_45_TO_49, MALE_50_TO_54, MALE_55_TO_64, MALE_65_PLUS, FEMALE_18_TO_20, FEMALE_21_TO_24, FEMALE_25_TO_29, FEMALE_30_TO_34, FEMALE_35_TO_39, FEMALE_40_TO_44, FEMALE_45_TO_49, FEMALE_50_TO_54, FEMALE_55_TO_64, FEMALE_65_PLUS, and OTHER.
NIELSEN_RESTATEMENT_DATE
Data restatement date of Nielsen Digital Ad Ratings data.

Corresponds to "Nielsen Digital Ad Ratings restatement date" in the Ad Manager UI.

PROGRAMMATIC_BUYER_ID
Breaks down reporting data by ProposalMarketplaceInfo.buyerAccountId.
PROGRAMMATIC_BUYER_NAME
Breaks down reporting data by programmatic buyer name.

Corresponds to "Programmatic buyer" in the Ad Manager UI.

REQUESTED_AD_SIZES
Breaks down reporting data by requested ad size(s). This can be a chain of sizes or a single size.

Corresponds to "Requested ad sizes" in the Ad Manager UI.

CREATIVE_SIZE_DELIVERED
Breaks down reporting data by the creative size the ad was delivered to.

Corresponds to "Creative size (delivered)" in the Ad Manager UI.

DP_DATE
Breaks down Demand reporting data by date in the network time zone. Can be used to filter by date using ISO 8601's format 'YYYY-MM-DD'".

Corresponds to "Date" in the Ad Manager UI.

DP_COUNTRY_CRITERIA_ID
Breaks down Demand reporting data by country criteria ID. Can be used to filter by country criteria ID.
DP_COUNTRY_NAME
Breaks down Demand reporting data by country name. The country name and the country criteria ID are automatically included as columns in the report. Can be used to filter by country name using the US English name.

Corresponds to "Country" in the Ad Manager UI.

DP_INVENTORY_TYPE
Breaks down Demand reporting data by inventory type.

Corresponds to "Inventory type" in the Ad Manager UI.

DP_CREATIVE_SIZE
Breaks down Demand reporting data by the creative size the ad was delivered to.

Corresponds to "Creative size" in the Ad Manager UI.

DP_BRAND_NAME
Breaks down Demand reporting data by the brand name that bids on ads.

Corresponds to "Brand" in the Ad Manager UI.

DP_ADVERTISER_NAME
Breaks down Demand reporting data by the advertiser name that bid on ads.

Corresponds to "Advertiser" in the Ad Manager UI.

DP_ADX_BUYER_NETWORK_NAME
Breaks down Demand reporting data by Ad Exchange ad network name. Example: Google Adwords.

Corresponds to "Buyer network" in the Ad Manager UI.

DP_MOBILE_DEVICE_NAME
Breaks down reporting data by device name.

Corresponds to "Device" in the Ad Manager UI.

DP_DEVICE_CATEGORY_NAME
Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop).

Corresponds to "Device category" in the Ad Manager UI.

DEMAND_CHANNEL_ID
Breaks down reporting data by demand channels.
DEMAND_CHANNEL_NAME
Breaks down reporting data by demand channel name.

Corresponds to "Demand channel" in the Ad Manager UI.

adUnitView

ReportQuery.AdUnitView

The ad unit view for the report. Defaults to AdUnitView.TOP_LEVEL.


Enumerations
TOP_LEVEL
Only the top level ad units. Metrics include events for their descendants that are not filtered out.
FLAT
All the ad units. Metrics do not include events for the descendants.
HIERARCHICAL
Use the ad unit hierarchy. There will be as many ad unit columns as levels of ad units in the generated report:
  • The column Dimension.AD_UNIT_NAME is replaced with columns "Ad unit 1", "Ad unit 2", ... "Ad unit n". If level is not applicable to a row, "N/A" is returned as the value.
  • The column Dimension.AD_UNIT_ID is replaced with columns "Ad unit ID 1", "Ad unit ID 2", ... "Ad unit ID n". If level is not applicable to a row, "N/A" is returned as the value.

Metrics do not include events for the descendants.

columns

Column[]

The list of trafficking statistics and revenue information being requested in the report. The generated report will contain the columns in the same order as requested. This field is required.


Enumerations
AD_SERVER_IMPRESSIONS
The number of impressions delivered by the ad server.

Corresponds to "Ad server impressions" in the Ad Manager UI.

AD_SERVER_DOWNLOADED_IMPRESSIONS
The number of downloaded impressions delivered by the ad server.

Corresponds to "Ad server downloaded impressions" in the Ad Manager UI.

AD_SERVER_TARGETED_IMPRESSIONS
The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI.

AD_SERVER_CLICKS
The number of clicks delivered by the ad server.

Corresponds to "Ad server clicks" in the Ad Manager UI.

AD_SERVER_TARGETED_CLICKS
The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI.

AD_SERVER_CTR
The CTR for an ad delivered by the ad server.

Corresponds to "Ad server CTR" in the Ad Manager UI.

AD_SERVER_CPM_AND_CPC_REVENUE
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI.

AD_SERVER_CPD_REVENUE
The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI.

AD_SERVER_CPA_REVENUE
The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "CPA revenue" in the Ad Manager UI.

AD_SERVER_ALL_REVENUE
The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue.

AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM
The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI.

AD_SERVER_WITH_CPD_AVERAGE_ECPM
The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS
The ratio of the number of impressions delivered to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI.

AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS
The ratio of the number of clicks delivered to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS
The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI.

AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE.
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI.

AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_SERVER_UNFILTERED_IMPRESSIONS
The number of downloaded impressions delivered by the ad server including impressions recognized as spam.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI.

AD_SERVER_UNFILTERED_CLICKS
The number of clicks delivered by the ad server including clicks recognized as spam.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS
The number of impressions a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS.
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS
The number of impressions an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense impressions" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS
The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_CLICKS.
ADSENSE_LINE_ITEM_LEVEL_CLICKS
The number of clicks an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense clicks" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS
The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted clicks" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR
The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_CTR.
ADSENSE_LINE_ITEM_LEVEL_CTR
The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.

Corresponds to "AdSense CTR" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE
Revenue generated from ads delivered for dynamic allocation when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_REVENUE.
ADSENSE_LINE_ITEM_LEVEL_REVENUE
Revenue generated from AdSense ads delivered for line item-level dynamic allocation.

Corresponds to "AdSense revenue" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM
The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM.
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM
The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS
The ratio of the number of impressions delivered by dynamic allocation ads to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS
The ratio of the number of clicks delivered by dynamic allocation ads to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS
The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage. DEPRECATED - use Column.ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE
The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Represented as a percentage.
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI.

ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI.

AD_EXCHANGE_IMPRESSIONS
Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. In these cases, the Ad Impression is attributed to the top text ad.

Corresponds to "Ad impressions" in the Ad Manager UI.

AD_EXCHANGE_MATCHED_REQUESTS
Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.

Corresponds to "Matched requests" in the Ad Manager UI.

AD_EXCHANGE_AD_ECPM
Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.

Corresponds to "Ad eCPM" in the Ad Manager UI.

AD_EXCHANGE_CLICKS
The number of clicks delivered by mapped Ad Exchange properties.

Corresponds to "Clicks" in the Ad Manager UI.

AD_EXCHANGE_ESTIMATED_REVENUE
The estimated net revenue generated by mapped Ad Exchange properties.

Corresponds to "Estimated revenue" in the Ad Manager UI.

AD_EXCHANGE_COVERAGE
The coverage reported by mapped Ad Exchange properties.

Corresponds to "Coverage" in the Ad Manager UI.

AD_EXCHANGE_CTR
The matched queries click-through rate delivered by mapped Ad Exchange properties.

Corresponds to "CTR" in the Ad Manager UI.

AD_EXCHANGE_LIFT
The total lift generated by mapped Ad Exchange properties.

Corresponds to "Lift" in the Ad Manager UI.

AD_EXCHANGE_CPC
The cost-per-click generated by mapped Ad Exchange properties.

Corresponds to "CPC" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUESTS
The number of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad requests" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUEST_ECPM
The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.

Corresponds to "Ad request eCPM" in the Ad Manager UI.

AD_EXCHANGE_AD_REQUEST_CTR
The click-through rate of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad request CTR" in the Ad Manager UI.

AD_EXCHANGE_AD_CTR
The click-through rate of impressions issued by mapped Ad Exchange properties.

Corresponds to "Ad CTR" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_DROPOFF_RATE
The video drop off rate for mapped Ad Exchange properties.

Corresponds to "Video drop-off rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_ABANDONMENT_RATE
The video abandonment rate for mapped Ad Exchange properties.

Corresponds to "Video abandonment rate" in the Ad Manager UI.

AD_EXCHANGE_MATCHED_ECPM
The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.

Corresponds to "Matched eCPM" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE
The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.

Corresponds to "Active view measurable" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE
The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.

Corresponds to "Active view viewable" in the Ad Manager UI.

AD_EXCHANGE_AVERAGE_VIEWABLE_TIME
The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.

Corresponds to "Average viewable time (secs)" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS
Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.

Corresponds to "Active view enabled impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS
Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.

Corresponds to "Active view measured impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS
Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.

Corresponds to "Active view viewed impressions" in the Ad Manager UI.

AD_EXCHANGE_DEALS_BID_RESPONSES
Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.

Corresponds to "Deals bid responses" in the Ad Manager UI.

AD_EXCHANGE_DEALS_MATCHED_REQUESTS
Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the buyer associated with the Deal. Each ?Deals matched request? represents one opportunity for the Deal Buyer to serve their ad in the context of the Deal.

Corresponds to "Deals matched requests" in the Ad Manager UI.

AD_EXCHANGE_DEALS_AD_REQUESTS
Total ad requests associated with a given Deal, for mapped Ad Exchange properties.

Corresponds to "Deals ad requests" in the Ad Manager UI.

AD_EXCHANGE_DEALS_MATCH_RATE
Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.

Corresponds to "Deals match rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_QUARTILE_1
A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_3
A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE
Percentage of times a user clicked Skip, for mapped Ad Exchange properties.

Corresponds to "TrueView skip rate" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS
Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.

Corresponds to "TrueView views" in the Ad Manager UI.

AD_EXCHANGE_VIDEO_TRUEVIEW_VTR
TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.

Corresponds to "TrueView VTR" in the Ad Manager UI.

MEDIATION_THIRD_PARTY_ECPM
Mediation third-party average cost-per-thousand-impressions.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_CTR
The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange CTR" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS
The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE
Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage.
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM
The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_IMPRESSIONS
The total number of impressions delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS.
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS
The total number of impressions delivered including line item-level dynamic allocation.

Corresponds to "Total impressions" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CLICKS
The total number of clicks delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CLICKS.
TOTAL_LINE_ITEM_LEVEL_CLICKS
The total number of clicks delivered including line item-level dynamic allocation.

Corresponds to "Total clicks" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS
The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting

Corresponds to "Total targeted clicks" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CTR
The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CTR.
TOTAL_LINE_ITEM_LEVEL_CTR
The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.

Corresponds to "Total CTR" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE
The total CPM and CPC revenue generated by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE.
TOTAL_INVENTORY_LEVEL_ALL_REVENUE
The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE
The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE
The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.

Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue.

TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM
Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including inventory-level dynamic allocation. DEPRECATED - use Column.TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM.
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM
Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.

Corresponds to "Total average eCPM" in the Ad Manager UI.

TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_CODE_SERVED_COUNT
The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI.

TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS
The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI.

OPTIMIZATION_CONTROL_IMPRESSIONS
The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Control impressions" in the Ad Manager UI.

OPTIMIZATION_CONTROL_CLICKS
Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control clicks" in the Ad Manager UI.

OPTIMIZATION_CONTROL_CTR
The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.

Corresponds to "Control CTR" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_IMPRESSIONS
Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized impressions" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_CLICKS
Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized clicks" in the Ad Manager UI.

OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS
Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized impressions" in the Ad Manager UI.

OPTIMIZATION_NON_OPTIMIZED_CLICKS
Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized clicks" in the Ad Manager UI.

OPTIMIZATION_EXTRA_CLICKS
Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Extra clicks" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_CTR
The CTR for optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized CTR" in the Ad Manager UI.

OPTIMIZATION_LIFT
The percentage by which optimized CTRs are greater than the unoptimized CTRs. This is calculated as ((Column.OPTIMIZATION_OPTIMIZED_CTR/ Column.OPTIMIZATION_CONTROL_CTR) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Lift" in the Ad Manager UI.

OPTIMIZATION_COVERAGE
The line item coverage measures how often the traffic was sent for optimization.

Corresponds to "Percent optimized" in the Ad Manager UI.

OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS
The number of impressions that were behind schedule at the time of their delivery.

Corresponds to "Impressions that are behind schedule" in the Ad Manager UI.

OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS
The number of impressions that did not have any clicks recorded in the recent past.

Corresponds to "Impressions with no clicks recorded" in the Ad Manager UI.

OPTIMIZATION_SPONSORSHIP_IMPRESSIONS
The number of impressions that were delivered as sponsorship items.

Corresponds to "Sponsorship impressions" in the Ad Manager UI.

OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS
The number of impressions that were set to deliver as fast as possible.

Corresponds to "Impressions serving as fast as possible" in the Ad Manager UI.

OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS
The number of impressions that have no absolute lifetime delivery goals.

Corresponds to "Impressions with no lifetime goal" in the Ad Manager UI.

OPTIMIZATION_CONTROL_REVENUE
Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control revenue" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_REVENUE
Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized revenue" in the Ad Manager UI.

OPTIMIZATION_CONTROL_ECPM
Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control eCPM" in the Ad Manager UI.

OPTIMIZATION_OPTIMIZED_ECPM
Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized eCPM" in the Ad Manager UI.

OPTIMIZATION_FREED_UP_IMPRESSIONS
Freed-up impressions as a result of optimization.

Corresponds to "Freed-up impressions" in the Ad Manager UI.

OPTIMIZATION_ECPM_LIFT
Relative change in eCPM as a result of optimization.

Corresponds to "eCPM lift" in the Ad Manager UI.

REACH_FREQUENCY
The average number of ads displayed to each unique visitor.

Corresponds to "Average impressions / visitor" in the Ad Manager UI.

REACH_AVERAGE_REVENUE
The average revenue earned per unique visitor.

Corresponds to "Average revenue / visitor" in the Ad Manager UI.

REACH
The number of unique visitors.

To maintain user privacy, "Unique visitors" totaling 0-99 won't be displayed in the report and will appear empty.

Corresponds to "Unique visitors" in the Ad Manager UI.

GRP_POPULATION
The number of people in the given demographic bucket.

Corresponds to "Population" in the Ad Manager UI.

GRP_UNIQUE_AUDIENCE
The number of unique users reached in the given demographic bucket.

Corresponds to "Unique viewers" in the Ad Manager UI.

GRP_UNIQUE_AUDIENCE_SHARE
Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).

Corresponds to "% Composition unique viewers" in the Ad Manager UI.

GRP_AUDIENCE_IMPRESSIONS
The number of impressions in the given demographic bucket.

Corresponds to "Impressions" in the Ad Manager UI.

GRP_AUDIENCE_IMPRESSIONS_SHARE
Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).

Corresponds to "% Composition impressions" in the Ad Manager UI.

GRP_AUDIENCE_REACH
The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.

Corresponds to "% Population reach" in the Ad Manager UI.

GRP_AUDIENCE_AVERAGE_FREQUENCY
The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.

Corresponds to "Average frequency" in the Ad Manager UI.

GRP_GROSS_RATING_POINTS
The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.

Corresponds to "Target rating points" in the Ad Manager UI.

SDK_MEDIATION_CREATIVE_IMPRESSIONS
The number of impressions for a particular SDK mediation creative.

Corresponds to "SDK mediation creative impressions" in the Ad Manager UI.

SDK_MEDIATION_CREATIVE_CLICKS
The number of clicks for a particular SDK mediation creative.

Corresponds to "SDK mediation creative clicks" in the Ad Manager UI.

SELL_THROUGH_FORECASTED_IMPRESSIONS
The number of forecasted impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Forecasted impressions" in the Ad Manager UI.

SELL_THROUGH_AVAILABLE_IMPRESSIONS
The number of available impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Available impressions" in the Ad Manager UI.

SELL_THROUGH_RESERVED_IMPRESSIONS
The number of reserved impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Reserved impressions" in the Ad Manager UI.

SELL_THROUGH_SELL_THROUGH_RATE
The sell-through rate for impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Sell-through rate" in the Ad Manager UI.

RICH_MEDIA_BACKUP_IMAGES
The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the Ad Manager UI.

RICH_MEDIA_DISPLAY_TIME
The amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the Ad Manager UI.

RICH_MEDIA_AVERAGE_DISPLAY_TIME
The average amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the Ad Manager UI.

RICH_MEDIA_EXPANSIONS
The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the Ad Manager UI.

RICH_MEDIA_EXPANDING_TIME
The average amount of time(seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_TIME
The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_COUNT
The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_RATE
The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.

Corresponds to "Interaction rate" in the Ad Manager UI.

RICH_MEDIA_AVERAGE_INTERACTION_TIME
The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the Ad Manager UI.

RICH_MEDIA_INTERACTION_IMPRESSIONS
The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the Ad Manager UI.

RICH_MEDIA_MANUAL_CLOSES
The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.

Corresponds to "Manual closes" in the Ad Manager UI.

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS
A metric that measures an impression only once when a user opens an ad in full screen mode.

Corresponds to "Full-screen impressions" in the Ad Manager UI.

RICH_MEDIA_VIDEO_INTERACTIONS
The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Total video interactions" in the Ad Manager UI.

RICH_MEDIA_VIDEO_INTERACTION_RATE
The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Video interaction rate" in the Ad Manager UI.

RICH_MEDIA_VIDEO_MUTES
The number of times a rich media video was muted.

Corresponds to "Mute" in the Ad Manager UI.

RICH_MEDIA_VIDEO_PAUSES
The number of times a rich media video was paused.

Corresponds to "Pause" in the Ad Manager UI.

RICH_MEDIA_VIDEO_PLAYES
The number of times a rich media video was played.

Corresponds to "Plays" in the Ad Manager UI.

RICH_MEDIA_VIDEO_MIDPOINTS
The number of times a rich media video was played upto midpoint.

Corresponds to "Midpoint" in the Ad Manager UI.

RICH_MEDIA_VIDEO_COMPLETES
The number of times a rich media video was fully played.

Corresponds to "Complete" in the Ad Manager UI.

RICH_MEDIA_VIDEO_REPLAYS
The number of times a rich media video was restarted.

Corresponds to "Replays" in the Ad Manager UI.

RICH_MEDIA_VIDEO_STOPS
The number of times a rich media video was stopped.

Corresponds to "Stops" in the Ad Manager UI.

RICH_MEDIA_VIDEO_UNMUTES
The number of times a rich media video was unmuted.

Corresponds to "Unmute" in the Ad Manager UI.

RICH_MEDIA_VIDEO_VIEW_TIME
The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Average view time" in the Ad Manager UI.

RICH_MEDIA_VIDEO_VIEW_RATE
The percentage of a video watched by a user.

Corresponds to "View rate" in the Ad Manager UI.

RICH_MEDIA_CUSTOM_EVENT_TIME
The amount of time (seconds) that a user interacts with a rich media ad.

Corresponds to "Custom event - time" in the Ad Manager UI.

RICH_MEDIA_CUSTOM_EVENT_COUNT
The number of times a user views and interacts with a specified part of a rich media ad.

Corresponds to "Custom event - count" in the Ad Manager UI.

VIDEO_VIEWERSHIP_START
The number of impressions where the video was played.

Corresponds to "Start" in the Ad Manager UI.

VIDEO_VIEWERSHIP_FIRST_QUARTILE
The number of times the video played to 25% of its length.

Corresponds to "First quartile" in the Ad Manager UI.

VIDEO_VIEWERSHIP_MIDPOINT
The number of times the video reached its midpoint during play.

Corresponds to "Midpoint" in the Ad Manager UI.

VIDEO_VIEWERSHIP_THIRD_QUARTILE
The number of times the video played to 75% of its length.

Corresponds to "Third quartile" in the Ad Manager UI.

VIDEO_VIEWERSHIP_COMPLETE
The number of times the video played to completion.

Corresponds to "Complete" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE
Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME
Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI.

VIDEO_VIEWERSHIP_COMPLETION_RATE
Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT
The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI.

VIDEO_VIEWERSHIP_VIDEO_LENGTH
Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI.

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN
The number of times a skip button is shown in video.

Corresponds to "Skip button shown" in the Ad Manager UI.

VIDEO_VIEWERSHIP_ENGAGED_VIEW
The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged view" in the Ad Manager UI.

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE
View-through rate represented as a percentage.

Corresponds to "View-through rate" in the Ad Manager UI.

VIDEO_VIEWERSHIP_AUTO_PLAYS
Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI.

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS
Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI.

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE
Error rate is the percentage of video error count from (error count + total impressions).

Corresponds to "Total error rate" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_100_COUNT
Number of VAST video errors of type 100.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_101_COUNT
Number of VAST video errors of type 101.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_102_COUNT
Number of VAST video errors of type 102.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_200_COUNT
Number of VAST video errors of type 200.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_201_COUNT
Number of VAST video errors of type 201.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_202_COUNT
Number of VAST video errors of type 202.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_203_COUNT
Number of VAST video errors of type 203.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_300_COUNT
Number of VAST video errors of type 300.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_301_COUNT
Number of VAST video errors of type 301.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_302_COUNT
Number of VAST video errors of type 302.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_303_COUNT
Number of VAST video errors of type 303.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_400_COUNT
Number of VAST video errors of type 400.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_401_COUNT
Number of VAST video errors of type 401.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_402_COUNT
Number of VAST video errors of type 402.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_403_COUNT
Number of VAST video errors of type 403.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_405_COUNT
Number of VAST video errors of type 405.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_500_COUNT
Number of VAST video errors of type 500.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_501_COUNT
Number of VAST video errors of type 501.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_502_COUNT
Number of VAST video errors of type 502.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_503_COUNT
Number of VAST video errors of type 503.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_600_COUNT
Number of VAST video errors of type 600.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_601_COUNT
Number of VAST video errors of type 601.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_602_COUNT
Number of VAST video errors of type 602.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_603_COUNT
Number of VAST video errors of type 603.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_604_COUNT
Number of VAST video errors of type 604.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_900_COUNT
Number of VAST video errors of type 900.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

VIDEO_ERRORS_VAST_ERROR_901_COUNT
Number of VAST video errors of type 901.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

VIDEO_INTERACTION_PAUSE
Video interaction event: The number of times user paused ad clip.

Corresponds to "Pause" in the Ad Manager UI.

VIDEO_INTERACTION_RESUME
Video interaction event: The number of times the user unpaused the video.

Corresponds to "Resume" in the Ad Manager UI.

VIDEO_INTERACTION_REWIND
Video interaction event: The number of times a user rewinds the video.

Corresponds to "Rewind" in the Ad Manager UI.

VIDEO_INTERACTION_MUTE
Video interaction event: The number of times video player was in mute state during play of ad clip.

Corresponds to "Mute" in the Ad Manager UI.

VIDEO_INTERACTION_UNMUTE
Video interaction event: The number of times a user unmutes the video.

Corresponds to "Unmute" in the Ad Manager UI.

VIDEO_INTERACTION_COLLAPSE
Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapse" in the Ad Manager UI.

VIDEO_INTERACTION_EXPAND
Video interaction event: The number of times a user expands a video.

Corresponds to "Expand" in the Ad Manager UI.

VIDEO_INTERACTION_FULL_SCREEN
Video interaction event: The number of times ad clip played in full screen mode.

Corresponds to "Full screen" in the Ad Manager UI.

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE
Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI.

VIDEO_INTERACTION_VIDEO_SKIPS
Video interaction event: The number of times a skippable video is skipped.

Corresponds to "Video skipped" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_STARTS
The number of control starts.

Corresponds to "Control starts" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS
The number of optimized starts.

Corresponds to "Optimized starts" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_COMPLETES
The number of control completes.

Corresponds to "Control completes" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES
The number of optimized completes.

Corresponds to "Optimized completes" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE
The rate of control completions.

Corresponds to "Control completion rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE
The rate of optimized completions.

Corresponds to "Optimized completion rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT
The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Completion rate lift" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN
The number of control skip buttons shown.

Corresponds to "Control skip button shown" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN
The number of optimized skip buttons shown.

Corresponds to "Optimized skip button shown" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW
The number of control engaged views.

Corresponds to "Control engaged view" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW
The number of optimized engaged views.

Corresponds to "Optimized engaged view" in the Ad Manager UI.

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE
The control view-through rate.

Corresponds to "Control view-through rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE
The optimized view-through rate.

Corresponds to "Optimized view-through rate" in the Ad Manager UI.

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT
The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "View-through rate lift" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View Average Viewable Time (seconds)" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_REVENUE
Active View ad server revenue.

Corresponds to "Ad Server Active View Revenue" in the Ad Manager UI.

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Server Active View Average Viewable Time (seconds)" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
The number of impressions delivered by AdSense viewed on the user's screen,

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_REVENUE
Active View AdSense revenue.

Corresponds to "AdSense Active View Revenue" in the Ad Manager UI.

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View Average Viewable Time (seconds)" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
The number of impressions delivered by Ad Exchange viewed on the user's screen,

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_REVENUE
Active View AdExchange revenue.

Corresponds to "Ad Exchange Active View Revenue" in the Ad Manager UI.

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View Average Viewable Time (seconds)" in the Ad Manager UI.

TOTAL_ACTIVE_VIEW_REVENUE
Active View total revenue.

Corresponds to "Total Active View Revenue" in the Ad Manager UI.

VIEW_THROUGH_CONVERSIONS
Number of view-through conversions.
CONVERSIONS_PER_THOUSAND_IMPRESSIONS
Number of view-through conversions per thousand impressions.

Corresponds to "Conversions per thousand impressions" in the Ad Manager UI.

CLICK_THROUGH_CONVERSIONS
Number of click-through conversions.

Corresponds to "Click-through conversions" in the Ad Manager UI.

CONVERSIONS_PER_CLICK
Number of click-through conversions per click.

Corresponds to "Conversions per click" in the Ad Manager UI.

VIEW_THROUGH_REVENUE
Revenue for view-through conversions.

Corresponds to "Advertiser view-through sales" in the Ad Manager UI.

CLICK_THROUGH_REVENUE
Revenue for click-through conversions.

Corresponds to "Advertiser click-through sales" in the Ad Manager UI.

TOTAL_CONVERSIONS
Total number of conversions.

Corresponds to "Total conversions" in the Ad Manager UI.

TOTAL_CONVERSION_REVENUE
Total revenue for conversions.

Corresponds to "Total advertiser sales" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL
The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).

Corresponds to "Impressions competing" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING
The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.

Corresponds to "Unfilled competing impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL
The number of Ad Exchange / AdSense and Ad Manager impressions.

Corresponds to "Eligible impressions" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL
The difference between eligible impressions and competing impressions in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL
The percentage of eligible impressions that are not competing in dynamic allocation.

Corresponds to "Impressions not competing (%)" in the Ad Manager UI.

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL
The percent of eligible impressions participating in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL
The percent of total dynamic allocation queries that won.

Corresponds to "Dynamic allocation match rate" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE
The contracted net revenue of the ProposalLineItem.

Corresponds to "Contracted revenue (net)" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE
The contracted net revenue in the local currency of the ProposalLineItem. See CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

Can correspond to any of the following in the Ad Manager UI: Contracted revenue (local), Contracted revenue (net) (local).

CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE
The contracted gross revenue of the ProposalLineItem, including agency commission.

Corresponds to "Contracted revenue (gross)" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE
The contracted gross revenue in the local currency of the ProposalLineItem, including agency commission. See CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

Corresponds to "Contracted revenue (gross) (local)" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_VAT
The value added tax on contracted net revenue of the ProposalLineItem or Proposal.

Corresponds to "Contracted VAT" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT
The value added tax on contracted net revenue in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_VAT

Corresponds to "Contracted VAT (local)" in the Ad Manager UI.

CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION
The contracted agency commission of the ProposalLineItem or Proposal.

Corresponds to "Contracted agency commission" in the Ad Manager UI.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION
The contracted agency commission in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Contracted agency commission (local)" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_IMPRESSIONS
The contracted impressions of the ProposalLineItem.

Corresponds to "Contracted impressions" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_CLICKS
The contracted clicks of the ProposalLineItem.

Corresponds to "Contracted clicks" in the Ad Manager UI.

SALES_CONTRACT_CONTRACTED_VOLUME
The contracted volume of the ProposalLineItem. Volume represents impressions for rate type CPM, clicks for CPC, and days for CPD.

Corresponds to "Contracted volume" in the Ad Manager UI.

SALES_CONTRACT_BUDGET
The budget of the Proposal.

Corresponds to "Budget" in the Ad Manager UI.

SALES_CONTRACT_REMAINING_BUDGET
The remaining budget of the Proposal. It is calculated by subtracting the contracted net revenue from the budget.

Corresponds to "Remaining budget" in the Ad Manager UI.

SALES_CONTRACT_BUFFERED_IMPRESSIONS
The buffered impressions of the ProposalLineItem.

Corresponds to "Buffered impressions" in the Ad Manager UI.

SALES_CONTRACT_BUFFERED_CLICKS
The buffered clicks of the ProposalLineItem.

Corresponds to "Buffered clicks" in the Ad Manager UI.

SCHEDULED_SCHEDULED_IMPRESSIONS
The scheduled impressions of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_IMPRESSIONS and SALES_CONTRACT_BUFFERED_IMPRESSIONS.

Corresponds to "Scheduled impressions" in the Ad Manager UI.

SCHEDULED_SCHEDULED_CLICKS
The scheduled clicks of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_CLICKS and SALES_CONTRACT_BUFFERED_CLICKS.

Corresponds to "Scheduled clicks" in the Ad Manager UI.

SCHEDULED_SCHEDULED_VOLUME
The scheduled volume of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_VOLUME and buffered volume.

Corresponds to "Scheduled volume" in the Ad Manager UI.

SCHEDULED_SCHEDULED_NET_REVENUE
The scheduled net revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (net)" in the Ad Manager UI.

SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE
The scheduled net revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (net) (local)" in the Ad Manager UI.

SCHEDULED_SCHEDULED_GROSS_REVENUE
The scheduled gross revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross)" in the Ad Manager UI.

SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE
The scheduled gross revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_BUDGET
The total budget of the Proposal. It differs from SALES_CONTRACT_BUDGET since it always contains the total budget, not the prorated budget.

Corresponds to "Total budget" in the Ad Manager UI.

SALES_TOTAL_TOTAL_REMAINING_BUDGET
The total remaining budget of the Proposal. It differs from SALES_CONTRACT_REMAINING_BUDGET since it always contains the total remaining budget, not the prorated remaining budget.

Corresponds to "Total remaining budget" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_VOLUME
The total contracted volume of the ProposalLineItem. It differs from SALES_CONTRACT_CONTRACTED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total contracted volume" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE
The total contracted net revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE
The total contracted net revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

Corresponds to "Total contracted revenue (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE
The total contracted gross revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (gross)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE
The total contracted gross revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

Corresponds to "Total contracted revenue (gross) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION
The total contracted agency commission of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted agency commission" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION
The total contracted agency commission in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Total contracted agency commission (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT
The total net revenue plus its value added tax of the ProposalLineItem. The revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue with VAT (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT
The total net revenue plus its value added tax in the local currency of the ProposalLineItem. The revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_WITH_VAT

Corresponds to "Total contracted revenue with VAT (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_VOLUME
The total scheduled volume of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total scheduled volume" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE
The total scheduled net revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (net)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE
The total scheduled net revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

Corresponds to "Total scheduled revenue (net) (local)" in the Ad Manager UI.

SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE
The total scheduled gross revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (gross)" in the Ad Manager UI.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE
The total scheduled gross revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

Corresponds to "Total scheduled revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE
The unreconciled net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from unreconciled Ad Manager volume.

Corresponds to "Unreconciled revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE
The unreconciled net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from unreconciled Ad Manager volume.

See UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

Corresponds to "Unreconciled revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE
The unreconciled gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from unreconciled Ad Manager volume.

Corresponds to "Unreconciled revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE
The unreconciled gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from unreconciled Ad manager volume.

See UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

Corresponds to "Unreconciled revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_NET_REVENUE
The forecasted net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from forecasted Ad Manager volume.

Corresponds to "Forecasted revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE
The forecasted net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from forecasted Ad Manager volume.

See UNIFIED_REVENUE_FORECASTED_NET_REVENUE

Corresponds to "Forecasted revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE
The forecasted gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from forecasted Ad Manager volume.

Corresponds to "Forecasted revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE
The forecasted gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from forecasted Ad Manager volume.

See UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

Corresponds to "Forecasted revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_NET_REVENUE
The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE, BILLING_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (net)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE
The unified net revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE, BILLING_LOCAL_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_NET_REVENUE

Corresponds to "Unified revenue (net) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE
The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE, BILLING_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (gross)" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE
The unified gross revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE, BILLING_LOCAL_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

Corresponds to "Unified revenue (gross) (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION
The unified agency commission of the ProposalLineItem. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified agency commission" in the Ad Manager UI.

UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION
The unified agency commission of the ProposalLineItem in local currency. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

Corresponds to "Unified agency commission (local)" in the Ad Manager UI.

UNIFIED_REVENUE_UNRECONCILED_VOLUME
The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unreconciled volume" in the Ad Manager UI.

UNIFIED_REVENUE_FORECASTED_VOLUME
The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Forecasted volume" in the Ad Manager UI.

UNIFIED_REVENUE_UNIFIED_VOLUME
The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unified volume" in the Ad Manager UI.

EXPECTED_REVENUE_EXPECTED_NET_REVENUE
The expected revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_NET_REVENUE otherwise.

Corresponds to "Expected revenue (net)" in the Ad Manager UI.

EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE
The expected revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_NET_REVENUE

Corresponds to "Expected revenue (net) (local)" in the Ad Manager UI.

EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE
The expected gross revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_GROSS_REVENUE otherwise.

Corresponds to "Expected revenue (gross)" in the Ad Manager UI.

EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE
The expected gross revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

Corresponds to "Expected revenue (gross) (local)" in the Ad Manager UI.

SALES_PIPELINE_PIPELINE_NET_REVENUE
The pipeline net revenue of the ProposalLineItem. There is no revenue for sold