type MobileApplication (v202508)

AI-generated Key Takeaways

• MobileApplication represents a mobile application claimed by the network for targeting purposes.

• Mobile applications are identified by both an id and a newer applicationId.

• Essential attributes include the displayName, appStoreId, and a list of appStores it belongs to.

• The object contains read-only attributes such as isArchived, appStoreName, applicationCode, developerName, platform, isFree, downloadUrl, and approvalStatus.

Service

MobileApplicationService

Dependencies

MobileApplicationPage createMobileApplications() updateMobileApplications()

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MobileApplication

A mobile application that has been added to or "claimed" by the network to be used for targeting purposes. These mobile apps can come from various app stores.

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Namespace

https://www.google.com/apis/ads/publisher/v202508

Field
id	xsd:long Uniquely identifies the mobile application. This attribute is read-only and is assigned by Google when a mobile application is claimed.
applicationId	xsd:long Uniquely identifies the mobile application. This attribute is read-only and is assigned by Google when a mobile application is claimed. The id field is being deprecated in favor of this new ID space.
displayName	xsd:string The display name of the mobile application. This attribute is required and has a maximum length of 255 characters.
appStoreId	xsd:string The app store ID of the app to claim. This attribute is required for creation and then is read-only.
appStores	MobileApplicationStore[] The app stores the mobile application belongs to. This attribute is required for creation and is mutable to allow for third party app store linking. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. APPLE_ITUNES GOOGLE_PLAY ROKU AMAZON_FIRETV PLAYSTATION XBOX SAMSUNG_TV AMAZON_APP_STORE OPPO_APP_STORE SAMSUNG_APP_STORE VIVO_APP_STORE XIAOMI_APP_STORE LG_TV
isArchived	xsd:boolean The archival status of the mobile application. This attribute is read-only.
appStoreName	xsd:string The name of the application on the app store. This attribute is read-only and populated by Google.
applicationCode	xsd:string The application code used to identify the app in the SDK. This attribute is read-only and populated by Google. Note that the UI refers to this as "App ID".
developerName	xsd:string The name of the developer of the mobile application. This attribute is read-only and populated by Google.
platform	MobileApplicationPlatform The platform the mobile application runs on. This attribute is read-only and populated by Google. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. ANDROID IOS ROKU AMAZON_FIRETV PLAYSTATION XBOX SAMSUNG_TV LG_TV
isFree	xsd:boolean Whether the mobile application is free on the app store it belongs to. This attribute is read-only and populated by Google.
downloadUrl	xsd:string The download URL of the mobile application on the app store it belongs to. This attribute is read-only and populated by Google.
approvalStatus	MobileApplication.ApprovalS... The approval status for the mobile application. Enumerations UNKNOWN Unknown approval status. DRAFT The application is not yet ready for review. UNCHECKED The application has not yet been reviewed. APPROVED The application can serve ads. DISAPPROVED The application failed approval checks and it cannot serve any ads. APPEALING The application is disapproved but has a pending review status, signaling an appeal.