An ad server-defined identifier string for the ad.
CREATIVE_ID
An ad server-defined identifier for the creative.
CREATIVE_ADID
Identifies the ad with which the creative is served.
UNIVERSAL_AD_ID
Universal Ad ID creative identifier defined in the VAST 4.0 spec.
MEDIA_URI
The path of the URL of the highest bitrate mediafile found in the response.
MEDIA_URI_PATH
The path of the URL of the highest bitrate mediafile found in the response.
CREATIVE_ADID_WITH_FALLBACK
ID value is either the "adId" attribute in the VAST/Ad/Inline/Creative element, the "id"
attribute in the VAST/Ad/Inline/Creative, or the "id" attribute in the VAST/Ad element.
CANONICALIZED_MEDIA_URI
ID value is a projection of the URL of the highest bitrate mediafile found in the response.
GV_REGISTRY_ID
ID value is the Google Video Registry ID
UNKNOWN_ID_TYPE
The ID type is unknown.
MEDIA_URI_HASH
ID value is the path of the URL of the highest bitrate mediafile found in the response.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
creativeId
xsd:string
An ID (either an ad ID, a creative ID, or a concatenation of the two) that identifies a
creative.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-13 UTC."],[],[]]