Product

Image of a rich result and image search result with product information

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

This page explains how to mark up your product information so that Google can display rich results (previously known as rich snippets). There are two types of pages where you would typically use this markup:

  • a product page that describes a single product
  • a shopping aggregator page that lists a single product, along with information about different sellers offering that product

Product markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

Examples

Single Product Page

Microdata Example

RDFa Example

JSON-LD Example

Shopping Aggregator Page

Microdata Example

RDFa Example

JSON-LD Example

Guidelines

Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:

  • Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
  • Adult-related products are not supported.
  • Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.

To include product information in Image Search, follow these guidelines for required markup:

  • To show your product information in the rich image viewer: Include the name, image, price, and priceCurrency properties. Alternatively, instead of price and priceCurrency, you can include any four properties and exclude price.
  • To show your product information in the Related Items feature: Include the name, image, price, priceCurrency, and availability properties.

Type definitions

Product information properties

When you mark up your content for product information, use the following properties of the schema.org Product type:

Properties
name

Text, required

The name of the product.
image

Repeated field of ImageObject or URL; required for Image Search, recommended for Search

The URL of a product photo. Pictures clearly showing the product (for example, against a white background) are preferred.

Additional image guidelines:

  • Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution.
  • Image URLs must be crawlable and indexable.
  • Images must represent the marked up content.
  • Images must be in .jpg, .png, or. gif format.
  • For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1.

For example:

"image": [
  "https://example.com/photos/1x1/photo.jpg",
  "https://example.com/photos/4x3/photo.jpg",
  "https://example.com/photos/16x9/photo.jpg"
]
description

Text, recommended

Product description.
brand

Text, recommended

The brand of the product.
review

Review, recommended

A nested Review of the product.
aggregateRating

AggregateRating, recommended

A nested aggregateRating of the product.
offers

Offer, recommended

An offer to sell the product. Includes a nested Offer or AggregateOffer.
sku | gtin8 | gtin13 | gtin14 | mpn

Text, recommended

Various identification properties; these are described at schema.org/Product. Google recommends including brand and at least one identifier for each product.

Offer Properties

When marking up offers within a product, use the following properties of the schema.org Offer type:

Properties
price

Number, required

The price of the product. Follow schema.org usage guidelines.

priceCurrency

Text, required

The currency used to describe the product price, in three-letter ISO 4217 format.

priceValidUntil

Date, recommended

The date (in ISO 8601 date format) after which the price will no longer be available. (Your product snippet may not display if the priceValidUtil property indicates a past date.)

availability

ItemAvailability, required for Related Items feature in Image Search, recommended for Search

Value is taken from a constrained list of options, expressed in markup using URL links. Google also understands their short names (for example InStock or OutOfStock, without the full URL scope.)

url

URL, recommended

A URL to the product web page (that includes the Offer).

itemOffered

Thing, recommended

The item being sold. Typically, this includes a nested product, but it can also contain other item types or free text.

Aggregate offer properties

An AggregateOffer is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:

Properties
lowPrice

Number, required

The lowest price of all offers available. Floating point number.
highPrice

Number, recommended

The highest price of all offers available. Floating point number.
priceCurrency

Text, required

The currency used to describe the product price, in three-letter ISO 4217 format.

offerCount

Number, recommended

The number of offers for the product.

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