Supplier unit in Google Search
People in European Economic Area (EEA) countries who are searching for things like "hotels near me" may notice that the experience has changed. These experiences include the aggregator units and supplier units. This page explains how the supplier unit works and how businesses that serve users in the EEA can participate in the supplier unit.
How the supplier unit works
The supplier unit is a dedicated feature for direct providers (for example, individual hotels or airlines, brick-and-mortar business owners, or providers of services like plumbing) that appears alongside the aggregator unit. The supplier unit only appears if the aggregator unit appears.
Feature availability
The supplier unit is available to users in the EEA when the aggregator unit appears for queries related to hotels, flights, long distance trains or buses, and products.
How to participate in the supplier unit
To be eligible to appear in the supplier unit, your website must meet the following requirements:
- Your website must serve users in the EEA.
- Your business is a direct provider (for example, individual hotels or airlines, brick-and-mortar business owners, or providers of services like plumbing) that could appear for queries related to hotels, flights, long-distance trains or buses, and products.