Structured data markup that Google Search supports
Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result. To make your site eligible for appearance as one of these rich results, follow the guide to learn how to implement structured data on your site. If you're just getting started, visit Understand how structured data works.
| Structured data features | Filter column | |
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A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images. Get started |
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News, Sports |
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Book actions that enable users to buy the book that they find directly from Search results. Get started |
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Entertainment, Education and Science, Ecommerce |
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Breadcrumb Navigation that indicates the page's position in the site hierarchy. Get started |
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Generic |
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Carousel Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course, Restaurant, Movie. Get started |
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Food and Drink, Education and Science, Entertaiment |
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Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description. Get started |
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Education and Science |
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Large data sets that appear in Google Dataset Search. Get started |
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Education and Science |
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Education Q&A Education-related questions and answers that help students discover flashcards on Google Search. Get started |
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Education and Science |
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An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google. Get started |
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Jobs |
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Estimated salary Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. Get started |
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Jobs |
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An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Get started |
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Entertainment |
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Fact Check A summarized version of a credible site's evaluation of a claim made by others. Get started |
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News |
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FAQ A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Get started |
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Ecommerce, Organizations |
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Home Activities An interactive rich result where people can discover online activities that they can do from home. Get started |
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Education and Science, Organizations |
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How-to A How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text. Get started |
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Education and Science, Organizations |
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Image Metadata When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. Get started |  |
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An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. Get started |
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Jobs |
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Learning Video Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos. Get started |
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Education and Science |
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Local Business Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items. Get started |
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Organizations |
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Your organization's logo in search results and Google knowledge panel. Get started |
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Organizations, Jobs |
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Math solvers Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems. Get started |
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Education and Science |
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The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2023"). You can provide details about the movies, such as the title of each movie, director information, and images. Get started |
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Entertainment |
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Practice problems Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects. Get started |
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Education and Science |
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Information about a product, including price, availability, and review ratings. Get started |
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Ecommerce |
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Q&A Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Get started |
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Recipes that display as an individual rich result or part of a host carousel. Get started |
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Food and Drink |
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Review snippet A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. Get started |
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Organizations, Ecommerce, Food and Drink, Entertainment |
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Sitelinks Search box A search box that is scoped to your website when it appears as a search result. Get started |
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Software App Information about a software app, including rating information, a description of the app, and a link to the app. Get started |
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Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Get started |
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News |
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Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies. Get started |
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News |
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Video information in search results, with the option to play the video, specify video segments, and live-stream content. Get started |
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Food and Drink, News, Education and Science, Sports |