Field mappings for Search Ads 360 Reporting API

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The following tables map fields in the old Search Ads 360 API to resources in the new Search Ads 360 Reporting API.

Account report

Column names in the account report mapped to new Search Ads 360 Reporting API resources
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountCurrencyCode customer.currency_code
accountEngineId customer.engine_id
accountId customer.id
accountTimeZone customer.time_zone
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv metrics.cross_device_conversions
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag "Use conversion_action"
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_timestamp
monthEnd Behavior change
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Behavior change
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Ad report

Column names in the ad report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad.{ad_type}.description
adDescription2 ad.{ad_type}.description2
adDisplayUrl ad_group_ad.ad.display_url
adEngineId ad_group_ad.engine_id
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad.{ad_type}.headline_part1
adHeadline2 ad.{ad_type}.headline_part2
adHeadline3 ad.{ad_type}.headline_part3
adId ad_group_ad.ad.id
adLabels ad_group_ad.labels
adLandingPage ad_group_ad.ad.final_urls
adPathField1 ad_group_ad.ad.{ad_type}.path1
adPathField2 ad_group_ad.ad.{ad_type}.path2
adPromotionLine Behavior change
adType ad_group_ad.ad.type
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_ad.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
effectiveLabels ad_group_ad.all_labels
engineStatus ad_group_ad.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
isUnattributedAd
lastModifiedTimestamp ad_group_ad.last_modified_timestamp
monthEnd Behavior change
monthStart segments.month
quarterEnd Behavior change
quarterStart segments.quarter
status ad_group_ad.status
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Adgroup report

Column names in the adgroup report mapped to new Search Ads 360 Reporting API resources
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupBroadMaxCpc Behavior change
adGroupContentMaxCpc Behavior change
adGroupDesktopBidAdjustment ad_group_bid_modifier
adGroupEndDate ad_group.end_date
adGroupEngineId ad_group.engine_id
adGroupExactMaxCpc Behavior change
adGroupId ad_group.id
adGroupLabels ad_group.labels label.name
adGroupMobileBidAdjustment ad_group_bid_modifier
adGroupPhraseMaxCpc Behavior change
adGroupSearchMaxCpc ad_group.cpc_bid_micros
adGroupStartDate ad_group.start_date
adGroupStatus ad_group.status
adGroupTabletBidAdjustment ad_group_bid_modifier
adGroupType ad_group.type
adRotation ad_group.ad_rotation_mode
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
appId
appStore
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
bidStrategyInherited ad_group.effective_bidding_strategy_source
bingAdsAdDistributions Behavior change
bingAdsLanguage ad_group.language_code
callCallOnly
callConversionTracker
callConversionTrackerId
callCountryCode
callIsTracked
callPhoneNumber
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
cityTargets ad_group_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Behavior change
cost metrics.cost_micros
costWithFeedItemShowing Behavior change
countryTargets ad_group_criterion.location.geo_target_constant
creationTimestamp ad_group.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
deviceTargets ad_group_bid_modifier.device.type
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets
effectiveCountryTargets
effectiveDeviceTargets
effectiveLabels ad_group.all_labels
effectiveMetroTargets
effectiveProvinceTargets
engineRemarketingListTargetAll ad_group.targeting_setting.target_restrictions
engineStatus ad_group.engine_status
feedId
feedItemId
feedType
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
lastModifiedTimestamp ad_group.last_modified_timestamp
locationBusinessName
locationCategory
locationDetails
locationFilter
metroTargets ad_group_criterion.location.geo_target_constant
monthEnd Behavior change
monthStart segments.month
provinceTargets ad_group_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Behavior change
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl
sitelinkDescription1
sitelinkDescription2
sitelinkDisplayText
sitelinkLandingPageUrl
status ad_group.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Adgrouptarget report

Column names in the adgrouptarget report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adGroupTargetId ad_group_criterion.criterion_id
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
ageTargetAgeRange ad_group_criterion.age_range.type
ageTargetBidModifier ad_group_criterion.bid_modifier
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions
dynamicSearchAdsTargetCoverage ad_group_criterion.webpage.criteria_coverage
dynamicSearchAdsTargetCpcBid ad_group_criterion.cpc_bid_micros
dynamicSearchAdsTargetLandingPageUrl dynamic_search_ads_search_term_view.landing_page
engineRemarketingList ad_group_criterion.user_list.user_list
engineRemarketingListBidModifier ad_group_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
genderTargetBidModifier ad_group_criterion.bid_modifier
genderTargetGenderType ad_group_criterion.gender.type
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_timestamp
locationTargetBidModifier ad_group_criterion.bid_modifier
locationTargetName ad_group_criterion.location.geo_target_constant
monthEnd Behavior change
monthStart segments.month
quarterEnd Behavior change
quarterStart segments.quarter
status ad_group_criterion.status
unclassifiedTargetName Behavior change
unclassifiedTargetType Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Advertiser report

Column names in the advertiser report mapped to new Search Ads 360 Reporting API resources
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
advertiser customer.descriptive_name
advertiserCurrencyCode customer.currency_code
advertiserId customer.id
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaAdvertiserId customer.double_click_campaign_manager_setting.advertiser_id
dfaNetworkId customer.double_click_campaign_manager_setting.network_id
dfaNetworkTimeZone customer.double_click_campaign_manager_setting.time_zone
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
googleAnalyticsTimeZone
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_timestamp
monthEnd Behavior change
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Behavior change
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Bidstrategy report

Column names in the bidstrategy report mapped to new Search Ads 360 Reporting API resources
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
bidStrategy bidding_strategy.name
bidStrategyGoal bidding_strategy.target_*
bidStrategyId bidding_strategy.id
bidStrategyMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
bidStrategyMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
clicks metrics.clicks
cost metrics.cost_micros
cpaTarget bidding_strategy.target_cpa.target_cpa_micros
creationTimestamp bidding_strategy.creation_time
ctr metrics.ctr
date segments.date
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv metrics.cross_device_conversions
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
ersTarget bidding_strategy.target_roas.target_roas
floodlightActivityTargetIds
floodlightOptimizationEnabled
highPosition Behavior change
impr metrics.impressions
lastModifiedTimestamp Behavior change
lowPosition Behavior change
monthEnd Behavior change
monthlySpendTarget bidding_strategy.target_spend.target_spend_micros
monthStart segments.month
quarterEnd Behavior change
quarterStart segments.quarter
roasTarget bidding_strategy.target_roas.target_roas
status bidding_strategy.status
type bidding_strategy.type
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Campaign report

Column names in the campaign report mapped to new Search Ads 360 Reporting API resources
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
adWordsBidStrategy campaign.bidding_strategy_type
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
agency metrics.view_through_conversions
agencyId See account managerment
appId
appStore
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
bidStrategyInherited
bingAdsBudgetType campaign_budget.period campaign_budget.delivery_method
callCallOnly
callConversionTracker
callConversionTrackerId
callCountryCode
callIsTracked
callPhoneNumber
campaign campaign.name
campaignDesktopBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignEndDate campaign.end_date
campaignEngineId campaign.engine_id
campaignId campaign.id
campaignLabels campaign.labels label.name
campaignMobileBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignStartDate campaign.start_date
campaignStatus campaign.status
campaignTabletBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignType campaign.advertising_channel_type campaign.advertising_channel_sub_type
cityTargets campaign_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Behavior change
cost metrics.cost_micros
costWithFeedItemShowing Behavior change
countryTargets campaign_criterion.location.geo_target_constant
creationTimestamp campaign.creation_time
ctr metrics.ctr
dailyBudget campaign_budget.period campaign_budget.amount_micros
date segments.date
deliveryMethod campaign_budget.delivery_method
deviceSegment segments.device
deviceTargets campaign_criterion.device.type
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets
effectiveCountryTargets
effectiveDeviceTargets
effectiveLabels campaign.all_labels
effectiveMetroTargets
effectiveProvinceTargets
engineStatus campaign.engine_status
excludedCityTargets campaign_criterion.location.geo_target_constant campaign_criterion.negative
excludedCountryTargets campaign_criterion.location.geo_target_constant campaign_criterion.negative
excludedMetroTargets campaign_criterion.location.geo_target_constant campaign_criterion.negative
excludedProvinceTargets campaign_criterion.location.geo_target_constant campaign_criterion.negative
feedId
feedItemId
feedType
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
keywordNearMatchEnabled Behavior change
languageTargets campaign_criterion.language.language_constant
locationBusinessName
locationCategory
locationDetails
locationFilter
metroTargets campaign_criterion.location.geo_target_constant
monthEnd Behavior change
monthlyBudget campaign_budget.period campaign_budget.amount_micros
monthStart segments.month
networkTarget campaign.network_settings.target_{network_type}
provinceTargets campaign_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Behavior change
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl
sitelinkDescription1
sitelinkDescription2
sitelinkDisplayText
sitelinkLandingPageUrl
status campaign.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yahooGeoTargets
yahooJapanBidStrategy
yearEnd Behavior change
yearStart segments.year
campaign.last_modified_time

Campaigntarget report

Column names in the campaigntarget report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
campaignTargetId campaign_criterion.criterion_id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp campaign_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
engineRemarketingList campaign_criterion.user_list.user_list
engineRemarketingListBidModifier campaign_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
lastModifiedTimestamp campaign_criterion.last_modified_timestamp
locationTargetBidModifier campaign_criterion.bid_modifier
locationTargetName campaign_criterion.location.geo_target_constant
monthEnd Behavior change
monthStart segments.month
quarterEnd Behavior change
quarterStart segments.quarter
status campaign_criterion.status
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

Conversion report

Column names in the conversion report mapped to new Search Ads 360 Reporting API resources
account
accountEngineId
accountId
accountType
ad
adGroup
adGroupId
adGroupStatus
adId
advertiser
advertiserConversionId
advertiserId
agency
agencyId
campaign
campaignId
campaignStatus
conversionAttributionType
conversionDate
conversionId
conversionLastModifiedTimestamp
conversionQuantity
conversionRevenue
conversionSearchTerm
conversionTimestamp
conversionType
conversionVisitExternalClickId
conversionVisitId
conversionVisitTimestamp
deviceSegment
feedId
feedItemId
feedType
floodlightActivity
floodlightActivityId
floodlightActivityTag
floodlightEventRequestString
floodlightGroup
floodlightGroupConversionType
floodlightGroupId
floodlightGroupTag
floodlightOrderId
floodlightOriginalRevenue
floodlightReferrer
inventoryAccountId
isUnattributedAd
keywordId
keywordMatchType
keywordText
productChannel
productCountry
productGroupId
productId
productLanguage
productStoreId
productTargetId
status

Feeditem report

Column names in the feeditem report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
appId extension_feed_item.app_feed_item.app_id
appStore extension_feed_item.app_feed_item.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
callCallOnly Behavior change
callConversionTracker extension_feed_item.call_feed_item.call_conversion_action
callConversionTrackerId
callCountryCode extension_feed_item.call_feed_item.country_code
callIsTracked extension_feed_item.call_feed_item.call_tracking_enabled
callPhoneNumber extension_feed_item.call_feed_item.phone_number
clicks metrics.clicks
clicksWithFeedItemShowing Behavior change
cost metrics.cost_micros
costWithFeedItemShowing Behavior change
creationTimestamp extension_feed_item.creation_time
ctr metrics.ctr
date segments.date
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
engineStatus feed_item.engine_status
feedId feed.id
feedItemId extension_feed_item.id
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
lastModifiedTimestamp extension_feed_item.last_modified_timestamp
locationBusinessName extension_feed_item.location_feed_item.business_name
locationCategory Behavior change
locationDetails extension_feed_item.location_feed_item.*
monthEnd Behavior change
monthStart segments.month
quarterEnd Behavior change
quarterStart segments.quarter
sitelinkClickserverUrl extension_feed_item.sitelink_feed_item.tracking_url_template
sitelinkDescription1 extension_feed_item.sitelink_feed_item.line1
sitelinkDescription2 extension_feed_item.sitelink_feed_item.line2
sitelinkDisplayText extension_feed_item.sitelink_feed_item.link_text
sitelinkLandingPageUrl extension_feed_item.sitelink_feed_item.final_urls
status extension_feed_item.status
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

FloodlightActivity report

Column names in the floodlightActivity report mapped to new Search Ads 360 Reporting API resources
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
creationTimestamp
floodlightActivity conversion_action.name
floodlightActivityId conversion_action.floodlight_settings.activity_id
floodlightActivityTag conversion_action.floodlight_settings.activity_tag
floodlightConfigurationId Behavior change
floodlightGroup Behavior change
floodlightGroupConversionType conversion_action.type
floodlightGroupId Behavior change
floodlightGroupTag conversion_action.floodlight_settings.activity_group_tag
lastModifiedTimestamp Behavior change
status conversion_action.status

Keyword report

Column names in the keyword report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad
adDescription1
adDescription2
adDisplayUrl
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline
adHeadline2
adHeadline3
adId
adLandingPage
adPromotionLine
adType
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
bidStrategyInherited ad_group_criterion.effective_bidding_strategy_source
bingKeywordParam2 Behavior change
bingKeywordParam3 Behavior change
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveKeywordMaxCpc ad_group_criterion.effective_cpc_bid_micros
effectiveLabels ad_group_criterion.all_labels
engineStatus ad_group_criterion.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
isDisplayKeyword Behavior change
isUnattributedAd
keywordClickserverUrl ad_group_criterion.tracking_url_template
keywordEngineId ad_group_criterion.engine_id
keywordId ad_group_criterion.criterion_id
keywordLabels ad_group_criterion_label.label label.name
keywordLandingPage ad_group_criterion.final_urls
keywordMatchType ad_group_criterion.keyword.match_type
keywordMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
keywordMaxCpc ad_group_criterion.cpc_bid_micros
keywordMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
keywordText ad_group_criterion.keyword.text
keywordUrlParams ad_group_criterion.final_url_suffix
lastModifiedTimestamp ad_group_criterion.last_modified_timestamp
monthEnd Behavior change
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
qualityScoreCurrent ad_group_criterion.quality_info.quality_score
quarterEnd Behavior change
quarterStart segments.quarter
status ad_group_criterion.status
topOfPageBidAvg Behavior change
topOfPageBidCurrent ad_group_criterion.position_estimates.top_of_page_cpc_micros
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

NegativeAdGroupKeyword report

Column names in the negativeAdGroupKeyword report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
engineStatus Behavior change
lastModifiedTimestamp ad_group_criterion.last_modified_timestamp
negativeAdGroupKeywordId ad_group_criterion.criterion_id
negativeAdGroupKeywordMatchType ad_group_criterion.keyword.match_type
negativeAdGroupKeywordText ad_group_criterion.keyword.text
status ad_group_criterion.status

NegativeAdGroupTarget report

Column names in the negativeAdGroupTarget report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
ageTargetAgeRange ad_group_criterion.age_range.type ad_group_criterion.negative
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions ad_group_criterion.negative
engineRemarketingList ad_group_criterion.user_list.user_list ad_group_criterion.negative
genderTargetGenderType ad_group_criterion.gender.type ad_group_criterion.negative
lastModifiedTimestamp ad_group_criterion.last_modified_timestamp
locationTargetName ad_group_criterion.location.get_target_constant
negativeAdGroupTargetId ad_group_criterion.criterion_id
status ad_group_criterion.status

NegativeCampaignKeyword report

Column names in the negativeCampaignKeyword report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp campaign_criterion.creation_time
engineStatus Behavior change
lastModifiedTimestamp campaign_criterion.last_modified_timestamp
negativeCampaignKeywordId campaign_criterion.criterion_id
negativeCampaignKeywordMatchType campaign_criterion.keyword.match_type
negativeCampaignKeywordText campaign_criterion.keyword.text
status campaign_criterion.status

NegativeCampaignTarget report

Column names in the negativeCampaignTarget report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
ageTargetAgeRange campaign_criterion.age_range.type campaign_criterion.negative
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp campaign_criterion.creation_time
dynamicSearchAdsTargetConditions campaign_criterion.webpage.conditions campaign_criterion.negative
engineRemarketingList campaign_criterion.user_list.user_list campaign_criterion.negative
genderTargetGenderType campaign_criterion.gender.type campaign_criterion.negative
lastModifiedTimestamp campaign_criterion.last_modified_timestamp
locationTargetName campaign_criterion.location.geo_target_constant campaign_criterion.negative
negativeCampaignTargetId campaign_criterion.criterion_id
status campaign_criterion.status

PaidAndOrganic report

Column names in the paidAndOrganic report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup
adGroupId
advertiser See account managerment
advertiserId See account managerment
agency See account managerment
agencyId See account managerment
campaign
campaignId
date segments.date
keywordId segments.keyword.ad_group_criterion
keywordMatchType segments.keyword.info.match_type
keywordText segments.keyword.info.text
monthEnd Behavior change
monthStart segments.month
organicAvgPos Behavior change
organicClicks metrics.organic_clicks
organicCtr
organicQueries metrics.organic_queries
paidAndOrganicClicks metrics.combined_clicks
paidAndOrganicCtr metrics.ctr
paidAndOrganicQueries metrics.combined_queries
paidAvgPos Behavior change
paidClicks
paidCostPerClick metrics.average_cpc
paidCtr
paidImpressions
quarterEnd Behavior change
quarterStart segments.quarter
searchQuery paid_organic_search_term_view.search_term
serpType segments.search_engine_results_page_type
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

ProductAdvertised report

Column names in the productAdvertised report mapped to new Search Ads 360 Reporting API resources
accountId
adGroupId
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
campaignId
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Behavior change
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
floodlightActivity segments.conversion_action_name
floodlightActivityId Use conversion_action
floodlightActivityTag Use conversion_action
floodlightGroup Behavior change
floodlightGroupId Behavior change
floodlightGroupTag
impr metrics.impressions
lastModifiedTimestamp Behavior change
monthEnd Behavior change
monthStart segments.month
productAgeGroup Behavior change
productAvailability Behavior change
productBrand segments.product_brand
productCategory Behavior change
productCategoryLevel1 segments.product_bidding_category_level1
productCategoryLevel2 segments.product_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5
productChannel segments.product_channel
productChannelExclusivity segments.product_channel_exclusivity
productColor Behavior change
productCondition segments.product_condition
productCostOfGoodsSold Behavior change
productCountry segments.product_country
productCustomLabel0 segments.product_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4
productGender Behavior change
productGtin Behavior change
productId segments.product_item_id
productItemGroupId Behavior change
productLandingPageUrl Behavior change
productLanguage segments.product_language
productMaterial Behavior change
productMpn Behavior change
productPattern Behavior change
productPrice Behavior change
productSalePrice Behavior change
productSize Behavior change
productStoreId segments.product_store_id
productTitle segments.product_title
productTypeLevel1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5
quarterEnd Behavior change
quarterStart segments.quarter
status Behavior change
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

ProductGroup report

Column names in the productGroup report mapped to new Search Ads 360 Reporting API resources
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser See account managerment
advertiserId See account managerment
adWordsConversions metrics.conversions
adWordsConversionValue metrics.conversions_value
adWordsViewThroughConversions metrics.view_through_conversions
agency See account managerment
agencyId See account managerment
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Behavior change
bidStrategyInherited Behavior change
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.conversions
dfaActionsCrossEnv metrics.cross_device_conversions
dfaRevenue metrics.conversions_value
dfaRevenueCrossEnv metrics.cross_device_conversions_value
dfaTransactions metrics.conversions
dfaTransactionsCrossEnv
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
effectiveBidStrategy Behavior change
effectiveBidStrategyId Behavior change
effectiveLabels Behavior change
effectiveProductGroupMaxCpc ad_group_criterion.effective_cpc_bid_micros
engineStatus ad_group_criterion.engine_status
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_timestamp
monthEnd Behavior change
monthStart segments.month
productGroup product_group_view.resource_name
productGroupClickserverUrl ad_group_criterion.tracking_url_template
productGroupId ad_group_criterion.criterion_id
productGroupLandingPage ad_group_criterion.final_urls
productGroupMaxBid Behavior change
productGroupMaxCpc ad_group_criterion.cpc_bid_micros
productGroupMinBid Behavior change
productGroupPartitionType ad_group_criterion.listing_group.type
quarterEnd Behavior change
quarterStart segments.quarter
status ad_group_criterion.status
visits
weekEnd Behavior change
weekStart segments.week
yearEnd Behavior change
yearStart segments.year

ProductLeadAndCrossSell report

Column names in the productLeadAndCrossSell report mapped to new Search Ads 360 Reporting API resources
accountId customer.id
adGroupId
advertiser
advertiserId
agency
agencyId
campaignId
crossSellAverageUnitPrice
crossSellCostOfGoodsSold
crossSellGrossFromUnitsSold
crossSellGrossProfitMargin
crossSellRevenueFromUnitsSold
crossSellUnitsSold
date
deviceSegment
dfaActions
dfaActionsCrossEnv
dfaRevenue
dfaRevenueCrossEnv
dfaTransactions
dfaTransactionsCrossEnv
dfaWeightedActions
dfaWeightedActionsCrossEnv
floodlightActivity
floodlightActivityId
floodlightActivityTag
floodlightGroup
floodlightGroupId
floodlightGroupTag
leadAverageUnitPrice
leadCostOfGoodsSold
leadGrossProfitFromUnitsSold
leadGrossProfitMargin
leadRevenueFromUnitsSold
leadUnitsSold
monthEnd
monthStart
productAgeGroup
productAvailability
productAverageUnitPrice
productBrand
productCategory
productCategoryLevel1
productCategoryLevel2
productCategoryLevel3
productCategoryLevel4
productCategoryLevel5
productChannel
productChannelExclusivity
productColor
productCondition
productCostOfGoodsSold
productCountry
productCustomLabel0
productCustomLabel1
productCustomLabel2
productCustomLabel3
productCustomLabel4
productGender
productGtin
productId
productItemGroupId
productLandingPageUrl
productLanguage
productMaterial
productMpn
productPattern
productPrice
productRevenueFromUnitsSold
productSalePrice
productSize
productStoreId
productTitle
productTypeLevel1
productTypeLevel2
productTypeLevel3
productTypeLevel4
productTypeLevel5
productUnitsSold
quarterEnd
quarterStart
weekEnd
weekStart
yearEnd
yearStart

ProductTarget report

Column names in the productTarget report mapped to new Search Ads 360 Reporting API resources
account Behavior change
accountEngineId Behavior change
accountId Behavior change
accountType Behavior change
adGroup Behavior change
adGroupId Behavior change
adGroupStatus Behavior change
advertiser See account managerment
advertiserId See account managerment
adWordsConversions Behavior change
adWordsConversionValue Behavior change
adWordsViewThroughConversions Behavior change
agency See account managerment
agencyId See account managerment
avgCpc Behavior change
avgCpm Behavior change
avgPos Behavior change
bidStrategyInherited Behavior change
campaign Behavior change
campaignId Behavior change
campaignStatus Behavior change
clicks Behavior change
cost Behavior change
creationTimestamp Behavior change
ctr Behavior change
date
deviceSegment
dfaActions Behavior change
dfaActionsCrossEnv Behavior change
dfaRevenue Behavior change
dfaRevenueCrossEnv Behavior change
dfaTransactions Behavior change
dfaTransactionsCrossEnv Behavior change
dfaWeightedActions Behavior change
dfaWeightedActionsCrossEnv Behavior change
effectiveBidStrategy Behavior change
effectiveBidStrategyId Behavior change
effectiveLabels Behavior change
effectiveProductTargetMaxCpc Behavior change
engineStatus Behavior change
floodlightActivity
floodlightActivityId
floodlightActivityTag
floodlightGroup
floodlightGroupId
floodlightGroupTag
impr Behavior change
lastModifiedTimestamp Behavior change
monthEnd
monthStart
productTargetClickserverUrl Behavior change
productTargetEngineId Behavior change
productTargetFilter Behavior change
productTargetId Behavior change
productTargetLabels Behavior change
productTargetLandingPage Behavior change
productTargetMaxBid Behavior change
productTargetMaxCpc Behavior change
productTargetMinBid Behavior change
quarterEnd
quarterStart
status Behavior change
visits Behavior change
weekEnd
weekStart
yearEnd
yearStart

Visit report

Column names in the visit report mapped to new Search Ads 360 Reporting API resources
account
accountEngineId
accountId
accountType
ad
adGroup
adGroupId
adGroupStatus
adId
advertiser
advertiserId
agency
agencyId
campaign
campaignId
campaignStatus
deviceSegment
feedId
feedItemId
feedType
inventoryAccountId
isUnattributedAd
keywordId
keywordMatchType
keywordText
productChannel
productCountry
productGroupId
productId
productLanguage
productStoreId
productTargetId
status
visitDate
visitExternalClickId
visitId
visitNetworkType
visitReferrer
visitSearchQuery
visitTimestamp