Field mappings for Search Ads 360 Reporting API

The following tables map fields in the old Search Ads 360 API to resources in the new Search Ads 360 Reporting API.

Account report

Column names in the `account` report mapped to new Search Ads 360 Reporting API resources
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountCurrencyCode`	`customer.currency_code`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountTimeZone`	`customer.time_zone`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`	"Use `conversion_action`"
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Behavior change
`visits`	`metrics.visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

Ad report

Column names in the `ad` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`	`ad_group_ad.ad.name`
`adDescription1`	`ad.{ad_type}.description`
`adDescription2`	`ad.{ad_type}.description2`
`adDisplayUrl`	`ad_group_ad.ad.display_url`
`adEngineId`	`ad_group_ad.engine_id`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`	`ad.{ad_type}.headline_part1`
`adHeadline2`	`ad.{ad_type}.headline_part2`
`adHeadline3`	`ad.{ad_type}.headline_part3`
`adId`	`ad_group_ad.ad.id`
`adLabels`	`ad_group_ad.labels`
`adLandingPage`	`ad_group_ad.ad.final_urls`
`adPathField1`	`ad_group_ad.ad.{ad_type}.path1`
`adPathField2`	`ad_group_ad.ad.{ad_type}.path2`
`adPromotionLine`	Behavior change
`adType`	`ad_group_ad.ad.type`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_ad.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_ad.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`	Use `conversion_action`
`impr`	`metrics.impressions`
`isUnattributedAd`	`Not available`
`lastModifiedTimestamp`	`ad_group_ad.last_modified_time`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	`ad_group_ad.status`
`visits`	`metrics.visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

AdGroup report

Column names in the `adGroup` report mapped to new Search Ads 360 Reporting API resources
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupBroadMaxCpc`	Behavior change
`adGroupContentMaxCpc`	Behavior change
`adGroupDesktopBidAdjustment`	`ad_group_bid_modifier`
`adGroupEndDate`	`ad_group.end_date`
`adGroupEngineId`	`ad_group.engine_id`
`adGroupExactMaxCpc`	Behavior change
`adGroupId`	`ad_group.id`
`adGroupLabels`	`ad_group.labels label.name`
`adGroupMobileBidAdjustment`	`ad_group_bid_modifier`
`adGroupPhraseMaxCpc`	Behavior change
`adGroupSearchMaxCpc`	`ad_group.cpc_bid_micros`
`adGroupStartDate`	`ad_group.start_date`
`adGroupStatus`	`ad_group.status`
`adGroupTabletBidAdjustment`	`ad_group_bid_modifier`
`adGroupType`	`ad_group.type`
`adRotation`	`ad_group.ad_rotation_mode`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`appId`	`Not available now. It will be implemented through extension_feed_item resource`
`appStore`	`Not available now. It will be implemented through extension_feed_item resource`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`bidStrategyInherited`	`ad_group.effective_bidding_strategy_source`
`bingAdsAdDistributions`	Behavior change
`bingAdsLanguage`	`ad_group.language_code`
`callCallOnly`	`Not available now. It will be implemented through extension_feed_item resource`
`callConversionTracker`	`Not available now. It will be implemented through extension_feed_item resource`
`callConversionTrackerId`	`Not available now. It will be implemented through extension_feed_item resource`
`callCountryCode`	`Not available now. It will be implemented through extension_feed_item resource`
`callIsTracked`	`Not available now. It will be implemented through extension_feed_item resource`
`callPhoneNumber`	`Not available now. It will be implemented through extension_feed_item resource`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`cityTargets`	`Not available`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Behavior change
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Behavior change
`countryTargets`	`Not available`
`creationTimestamp`	`ad_group.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`deviceTargets`	`ad_group_bid_modifier.device.type`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`Not available`
`effectiveCountryTargets`	`Not available`
`effectiveDeviceTargets`	`ad_group_bid_modifier.device.type`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`Not available`
`effectiveProvinceTargets`	`Not available`
`engineRemarketingListTargetAll`	`ad_group.targeting_setting.target_restrictions`
`engineStatus`	`ad_group.engine_status`
`feedId`	`Not available now. It will be implemented through feed_item resource`
`feedItemId`	`Not available now. It will be implemented through feed_item resource`
`feedType`	`Not available now. It will be implemented through feed_item resource`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`	Use `conversion_action`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group.last_modified_time`
`locationBusinessName`	`Not available now. It will be implemented through extension_feed_item resource`
`locationCategory`	`Not available now. It will be implemented through extension_feed_item resource`
`locationDetails`	`Not available now. It will be implemented through extension_feed_item resource`
`locationFilter`	`Not available now. It will be implemented through extension_feed_item resource`
`metroTargets`	`Not available`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`provinceTargets`	`Not available`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDescription1`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDescription2`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDisplayText`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkLandingPageUrl`	`Not available now. It will be implemented through extension_feed_item resource`
`status`	`ad_group.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Behavior change
`visits`	`metrics.visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

AdGroupTarget report

Column names in the `adGroupTarget` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adGroupTargetId`	`ad_group_criterion.criterion_id`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`ageTargetAgeRange`	`ad_group_criterion.age_range.type`
`ageTargetBidModifier`	`ad_group_criterion.bid_modifier`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions`
`dynamicSearchAdsTargetCoverage`	`ad_group_criterion.webpage.criteria_coverage`
`dynamicSearchAdsTargetCpcBid`	`ad_group_criterion.cpc_bid_micros`
`dynamicSearchAdsTargetLandingPageUrl`	`dynamic_search_ads_search_term_view.landing_page`
`engineRemarketingList`	`ad_group_criterion.user_list.name`
`engineRemarketingListBidModifier`	`ad_group_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`genderTargetBidModifier`	`ad_group_criterion.bid_modifier`
`genderTargetGenderType`	`ad_group_criterion.gender.type`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetBidModifier`	`ad_group_criterion.bid_modifier`
`locationTargetName`	`Not available`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`unclassifiedTargetName`	Behavior change
`unclassifiedTargetType`	Behavior change
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

Advertiser report

Column names in the `advertiser` report mapped to new Search Ads 360 Reporting API resources
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`advertiser`	`customer.descriptive_name`
`advertiserCurrencyCode`	`customer.currency_code`
`advertiserId`	`customer.id`
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`customer.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaAdvertiserId`	`customer.double_click_campaign_manager_setting.advertiser_id`
`dfaNetworkId`	`customer.double_click_campaign_manager_setting.network_id`
`dfaNetworkTimeZone`	`customer.double_click_campaign_manager_setting.time_zone`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`googleAnalyticsTimeZone`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`customer.last_modified_time`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`status`	`customer.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Behavior change
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

BidStrategy report

Column names in the `bidStrategy` report mapped to new Search Ads 360 Reporting API resources
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`bidStrategy`	`bidding_strategy.name`
`bidStrategyGoal`	`bidding_strategy.target_*`
`bidStrategyId`	`bidding_strategy.id`
`bidStrategyMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`bidStrategyMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`cpaTarget`	`bidding_strategy.target_cpa.target_cpa_micros`
`creationTimestamp`	Behavior change
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`ersTarget`	`bidding_strategy.target_roas.target_roas`
`floodlightActivityTargetIds`
`floodlightOptimizationEnabled`
`highPosition`	Behavior change
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Behavior change
`lowPosition`	Behavior change
`monthEnd`	Behavior change
`monthlySpendTarget`	`bidding_strategy.target_spend.target_spend_micros`
`monthStart`	`segments.month`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`roasTarget`	`bidding_strategy.target_roas.target_roas`
`status`	`bidding_strategy.status`
`type`	`bidding_strategy.type`
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

Campaign report

Column names in the `campaign` report mapped to new Search Ads 360 Reporting API resources
`absoluteTopImpressionPercentage`	`metrics.absolute_top_impression_percentage`
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsBidStrategy`	`campaign.bidding_strategy_type`
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`appId`	`Not available now. It will be implemented through extension_feed_item resource`
`appStore`	`Not available now. It will be implemented through extension_feed_item resource`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`bidStrategyInherited`
`bingAdsBudgetType`	`campaign_budget.period campaign_budget.delivery_method`
`callCallOnly`	`Not available now. It will be implemented through extension_feed_item resource`
`callConversionTracker`	`Not available now. It will be implemented through extension_feed_item resource`
`callConversionTrackerId`	`Not available now. It will be implemented through extension_feed_item resource`
`callCountryCode`	`Not available now. It will be implemented through extension_feed_item resource`
`callIsTracked`	`Not available now. It will be implemented through extension_feed_item resource`
`callPhoneNumber`	`Not available now. It will be implemented through extension_feed_item resource`
`campaign`	`campaign.name`
`campaignDesktopBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignEndDate`	`campaign.end_date`
`campaignEngineId`	`campaign.engine_id`
`campaignId`	`campaign.id`
`campaignLabels`	`label.name using campaign_label resource`
`campaignMobileBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignStartDate`	`campaign.start_date`
`campaignStatus`	`campaign.status`
`campaignTabletBidAdjustment`	`campaign_criterion.bid_modifier campaign_criterion.device.type`
`campaignType`	`campaign.advertising_channel_type campaign.advertising_channel_sub_type`
`cityTargets`	`campaign_criterion.location.geo_target_constant`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Behavior change
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Behavior change
`countryTargets`	`campaign_criterion.location.geo_target_constant`
`creationTimestamp`	`campaign.creation_time`
`ctr`	`metrics.ctr`
`dailyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`date`	`segments.date`
`deliveryMethod`	`campaign_budget.delivery_method`
`deviceSegment`	`segments.device`
`deviceTargets`	`campaign_criterion.device.type`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`displayBudgetLostImpressionShare`	`metrics.content_budget_lost_impression_share`
`displayImpressionShare`	`metrics.content_impression_share`
`displayRankLostImpressionShare`	`metrics.content_rank_lost_impression_share`
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveCityTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveCountryTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveDeviceTargets`	`segments.device`
`effectiveLabels`	`Not available in V0`
`effectiveMetroTargets`	`campaign_criterion.location.geo_target_constant`
`effectiveProvinceTargets`	`campaign_criterion.location.geo_target_constant`
`engineStatus`	`campaign.engine_status`
`excludedCityTargets`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`
`excludedCountryTargets`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`
`excludedMetroTargets`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`
`excludedProvinceTargets`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`
`feedId`	`Not available now. It will be implemented through feed_item resource`
`feedItemId`	`Not available now. It will be implemented through feed_item resource`
`feedType`	`Not available now. It will be implemented through feed_item resource`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`	Use `conversion_action`
`impr`	`metrics.impressions`
`keywordNearMatchEnabled`	Behavior change
`lastModifiedTimestamp`	`campaign.last_modified_time`
`languageTargets`	`campaign_criterion.language.language_constant`
`locationBusinessName`	`Not available now. It will be implemented through extension_feed_item resource`
`locationCategory`	`Not available now. It will be implemented through extension_feed_item resource`
`locationDetails`	`Not available now. It will be implemented through extension_feed_item resource`
`locationFilter`	`Not available now. It will be implemented through extension_feed_item resource`
`metroTargets`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Behavior change
`monthlyBudget`	`campaign_budget.period campaign_budget.amount_micros`
`monthStart`	`segments.month`
`networkTarget`	`campaign.network_settings.target_{network_type}`
`provinceTargets`	`campaign_criterion.location.geo_target_constant`
`qualityScoreAvg`	`metrics.historical_quality_score`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`searchAbsoluteTopImpressionShare`	`metrics.search_absolute_top_impression_share`
`searchBudgetLostAbsoluteTopImpressionShare`	`metrics.search_budget_lost_absolute_top_impression_share`
`searchBudgetLostImpressionShare`	`metrics.search_budget_lost_impression_share`
`searchBudgetLostTopImpressionShare`	`metrics.search_budget_lost_top_impression_share`
`searchImpressionShare`	`metrics.search_impression_share`
`searchRankLostAbsoluteTopImpressionShare`	`metrics.search_rank_lost_absolute_top_impression_share`
`searchRankLostImpressionShare`	`metrics.search_rank_lost_impression_share`
`searchRankLostTopImpressionShare`	`metrics.search_rank_lost_top_impression_share`
`searchTopImpressionShare`	`metrics.search_top_impression_share`
`sitelinkClickserverUrl`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDescription1`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDescription2`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkDisplayText`	`Not available now. It will be implemented through extension_feed_item resource`
`sitelinkLandingPageUrl`	`Not available now. It will be implemented through extension_feed_item resource`
`status`	`campaign.status`
`topImpressionPercentage`	`metrics.top_impression_percentage`
`topOfPageBidAvg`	Behavior change
`visits`	`metrics.visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yahooGeoTargets`	`campaign_criterion.location.geo_target_constant`
`yahooJapanBidStrategy`	`bidding_strategy.name`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

CampaignTarget report

Column names in the `campaignTarget` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`campaignTargetId`	`campaign_criterion.criterion_id`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Behavior change
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`engineRemarketingList`	`user_list.name`
`engineRemarketingListBidModifier`	`campaign_criterion.bid_modifier`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetBidModifier`	`campaign_criterion.bid_modifier`
`locationTargetName`	`campaign_criterion.location.geo_target_constant`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	`campaign_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

Conversion report

Column names in the `conversion` report mapped to new Search Ads 360 Reporting API resources
`account`
`accountEngineId`
`accountId`
`accountType`
`ad`
`adGroup`
`adGroupId`
`adGroupStatus`
`adId`
`advertiser`
`advertiserConversionId`
`advertiserId`
`agency`
`agencyId`
`campaign`
`campaignId`
`campaignStatus`
`conversionAttributionType`
`conversionDate`
`conversionId`
`conversionLastModifiedTimestamp`
`conversionQuantity`
`conversionRevenue`
`conversionSearchTerm`
`conversionTimestamp`
`conversionType`
`conversionVisitExternalClickId`
`conversionVisitId`
`conversionVisitTimestamp`
`deviceSegment`
`feedId`
`feedItemId`
`feedType`
`floodlightActivity`
`floodlightActivityId`
`floodlightActivityTag`
`floodlightEventRequestString`
`floodlightGroup`
`floodlightGroupConversionType`
`floodlightGroupId`
`floodlightGroupTag`
`floodlightOrderId`
`floodlightOriginalRevenue`
`floodlightReferrer`
`inventoryAccountId`
`isUnattributedAd`
`keywordId`
`keywordMatchType`
`keywordText`
`productChannel`
`productCountry`
`productGroupId`
`productId`
`productLanguage`
`productStoreId`
`productTargetId`
`status`

FeedItem report

Column names in the `feedItem` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`appId`	`extension_feed_item.app_feed_item.app_id`
`appStore`	`extension_feed_item.app_feed_item.app_store`
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`callCallOnly`	Behavior change
`callConversionTracker`	`extension_feed_item.call_feed_item.call_conversion_action`
`callConversionTrackerId`
`callCountryCode`	`extension_feed_item.call_feed_item.country_code`
`callIsTracked`	`extension_feed_item.call_feed_item.call_tracking_enabled`
`callPhoneNumber`	`extension_feed_item.call_feed_item.phone_number`
`clicks`	`metrics.clicks`
`clicksWithFeedItemShowing`	Behavior change
`cost`	`metrics.cost_micros`
`costWithFeedItemShowing`	Behavior change
`creationTimestamp`	`extension_feed_item.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`engineStatus`	`feed_item.engine_status`
`feedId`	`feed.id`
`feedItemId`	`extension_feed_item.id`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`extension_feed_item.last_modified_time`
`locationBusinessName`	`extension_feed_item.location_feed_item.business_name`
`locationCategory`	Behavior change
`locationDetails`	`extension_feed_item.location_feed_item.*`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`sitelinkClickserverUrl`	`extension_feed_item.sitelink_feed_item.tracking_url_template`
`sitelinkDescription1`	`extension_feed_item.sitelink_feed_item.line1`
`sitelinkDescription2`	`extension_feed_item.sitelink_feed_item.line2`
`sitelinkDisplayText`	`extension_feed_item.sitelink_feed_item.link_text`
`sitelinkLandingPageUrl`	`extension_feed_item.sitelink_feed_item.final_urls`
`status`	`extension_feed_item.status`
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

FloodlightActivity report

Column names in the `floodlightActivity` report mapped to new Search Ads 360 Reporting API resources
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`creationTimestamp`	`conversion_action.creation_time`
`floodlightActivity`	`conversion_action.name`
`floodlightActivityId`	`conversion_action.floodlight_settings.activity_id`
`floodlightActivityTag`	`conversion_action.floodlight_settings.activity_tag`
`floodlightConfigurationId`	Behavior change
`floodlightGroup`	Behavior change
`floodlightGroupConversionType`	`conversion_action.type`
`floodlightGroupId`	Behavior change
`floodlightGroupTag`	`conversion_action.floodlight_settings.activity_group_tag`
`lastModifiedTimestamp`	Behavior change
`status`	`conversion_action.status`

Keyword report

Column names in the `keyword` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`ad`
`adDescription1`
`adDescription2`
`adDisplayUrl`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`adHeadline`
`adHeadline2`
`adHeadline3`
`adId`
`adLandingPage`
`adPromotionLine`
`adType`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`bidStrategyInherited`	`ad_group_criterion.effective_bidding_strategy_source`
`bingKeywordParam2`	Behavior change
`bingKeywordParam3`	Behavior change
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`effectiveBidStrategy`	`bidding_strategy.name`
`effectiveBidStrategyId`	`bidding_strategy.id`
`effectiveKeywordMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`effectiveLabels`	`Not available in V0`
`engineStatus`	`ad_group_criterion.engine_status`
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`impr`	`metrics.impressions`
`isDisplayKeyword`	Behavior change
`isUnattributedAd`
`keywordClickserverUrl`	`ad_group_criterion.tracking_url_template`
`keywordEngineId`	`ad_group_criterion.engine_id`
`keywordId`	`ad_group_criterion.criterion_id`
`keywordLabels`	`ad_group_criterion_label.label label.name`
`keywordLandingPage`	`ad_group_criterion.final_urls`
`keywordMatchType`	`ad_group_criterion.keyword.match_type`
`keywordMaxBid`	`bidding_strategy.target_{}.cpc_bid_ceiling_micros`
`keywordMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`keywordMinBid`	`bidding_strategy.target_{}.cpc_bid_floor_micros`
`keywordText`	`ad_group_criterion.keyword.text`
`keywordUrlParams`	`ad_group_criterion.final_url_suffix`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`qualityScoreAvg`	`metrics.historical_quality_score`
`qualityScoreCurrent`	`ad_group_criterion.quality_info.quality_score`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`topOfPageBidAvg`	Behavior change
`topOfPageBidCurrent`	`ad_group_criterion.position_estimates.top_of_page_cpc_micros`
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

NegativeAdGroupKeyword report

Column names in the `negativeAdGroupKeyword` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`engineStatus`	Behavior change
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`negativeAdGroupKeywordId`	`ad_group_criterion.criterion_id`
`negativeAdGroupKeywordMatchType`	`ad_group_criterion.keyword.match_type`
`negativeAdGroupKeywordText`	`ad_group_criterion.keyword.text`
`status`	`ad_group_criterion.status`

NegativeAdGroupTarget report

Column names in the `negativeAdGroupTarget` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`ageTargetAgeRange`	`ad_group_criterion.age_range.type ad_group_criterion.negative`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	`ad_group_criterion.creation_time`
`dynamicSearchAdsTargetConditions`	`ad_group_criterion.webpage.conditions ad_group_criterion.negative`
`engineRemarketingList`	`ad_group_criterion.user_list.name ad_group_criterion.negative`
`genderTargetGenderType`	`ad_group_criterion.gender.type ad_group_criterion.negative`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`locationTargetName`	`Not available`
`negativeAdGroupTargetId`	`ad_group_criterion.criterion_id`
`status`	`ad_group_criterion.status`

NegativeCampaignKeyword report

Column names in the `negativeCampaignKeyword` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Behavior change
`engineStatus`	Behavior change
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`negativeCampaignKeywordId`	`campaign_criterion.criterion_id`
`negativeCampaignKeywordMatchType`	`campaign_criterion.keyword.match_type`
`negativeCampaignKeywordText`	`campaign_criterion.keyword.text`
`status`	`campaign_criterion.status`

NegativeCampaignTarget report

Column names in the `negativeCampaignTarget` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`ageTargetAgeRange`	`campaign_criterion.age_range.type campaign_criterion.negative`
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`creationTimestamp`	Behavior change
`dynamicSearchAdsTargetConditions`	`campaign_criterion.webpage.conditions campaign_criterion.negative`
`engineRemarketingList`	`ad_group_criterion.user_list.name campaign_criterion.negative`
`genderTargetGenderType`	`campaign_criterion.gender.type campaign_criterion.negative`
`lastModifiedTimestamp`	`campaign_criterion.last_modified_time`
`locationTargetName`	`campaign_criterion.location.geo_target_constant campaign_criterion.negative`
`negativeCampaignTargetId`	`campaign_criterion.criterion_id`
`status`	`campaign_criterion.status`

PaidAndOrganic report

Column names in the `paidAndOrganic` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`
`adGroupId`
`advertiser`	See account management
`advertiserId`	See account management
`agency`	See account management
`agencyId`	See account management
`campaign`
`campaignId`
`date`	`segments.date`
`keywordId`	`segments.keyword.ad_group_criterion`
`keywordMatchType`	`segments.keyword.info.match_type`
`keywordText`	`segments.keyword.info.text`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`organicAvgPos`	Behavior change
`organicClicks`	`metrics.organic_clicks`
`organicCtr`
`organicQueries`	`metrics.organic_queries`
`paidAndOrganicClicks`	`metrics.combined_clicks`
`paidAndOrganicCtr`	`metrics.ctr`
`paidAndOrganicQueries`	`metrics.combined_queries`
`paidAvgPos`	Behavior change
`paidClicks`
`paidCostPerClick`	`metrics.average_cpc`
`paidCtr`
`paidImpressions`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`searchQuery`	`paid_organic_search_term_view.search_term`
`serpType`	`segments.search_engine_results_page_type`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

ProductAdvertised report

Column names in the `productAdvertised` report mapped to new Search Ads 360 Reporting API resources
`accountId`
`adGroupId`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`campaignId`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	Behavior change
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`floodlightActivity`	`segments.conversion_action_name`
`floodlightActivityId`	Use `conversion_action`
`floodlightActivityTag`	Use `conversion_action`
`floodlightGroup`	Behavior change
`floodlightGroupId`	Behavior change
`floodlightGroupTag`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	Behavior change
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`productAgeGroup`	Behavior change
`productAvailability`	Behavior change
`productBrand`	`segments.product_brand`
`productCategory`	Behavior change
`productCategoryLevel1`	`segments.product_bidding_category_level1`
`productCategoryLevel2`	`segments.product_bidding_category_level2`
`productCategoryLevel3`	`segments.product_bidding_category_level3`
`productCategoryLevel4`	`segments.product_bidding_category_level4`
`productCategoryLevel5`	`segments.product_bidding_category_level5`
`productChannel`	`segments.product_channel`
`productChannelExclusivity`	`segments.product_channel_exclusivity`
`productColor`	Behavior change
`productCondition`	`segments.product_condition`
`productCostOfGoodsSold`	Behavior change
`productCountry`	`segments.product_country`
`productCustomLabel0`	`segments.product_custom_attribute0`
`productCustomLabel1`	`segments.product_custom_attribute1`
`productCustomLabel2`	`segments.product_custom_attribute2`
`productCustomLabel3`	`segments.product_custom_attribute3`
`productCustomLabel4`	`segments.product_custom_attribute4`
`productGender`	Behavior change
`productGtin`	Behavior change
`productId`	`segments.product_item_id`
`productItemGroupId`	Behavior change
`productLandingPageUrl`	Behavior change
`productLanguage`	`segments.product_language`
`productMaterial`	Behavior change
`productMpn`	Behavior change
`productPattern`	Behavior change
`productPrice`	Behavior change
`productSalePrice`	Behavior change
`productSize`	Behavior change
`productStoreId`	`segments.product_store_id`
`productTitle`	`segments.product_title`
`productTypeLevel1`	`segments.product_type_l1`
`productTypeLevel2`	`segments.product_type_l2`
`productTypeLevel3`	`segments.product_type_l3`
`productTypeLevel4`	`segments.product_type_l4`
`productTypeLevel5`	`segments.product_type_l5`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	Behavior change
`visits`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

ProductGroup report

Column names in the `productGroup` report mapped to new Search Ads 360 Reporting API resources
`account`	`customer.descriptive_name`
`accountEngineId`	`customer.engine_id`
`accountId`	`customer.id`
`accountType`	`customer.account_type`
`adGroup`	`ad_group.name`
`adGroupId`	`ad_group.id`
`adGroupStatus`	`ad_group.status`
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	`metrics.conversions`
`adWordsConversionValue`	`metrics.conversions_value`
`adWordsViewThroughConversions`	`metrics.view_through_conversions`
`agency`	See account management
`agencyId`	See account management
`avgCpc`	`metrics.average_cpc`
`avgCpm`	`metrics.average_cpm`
`avgPos`	Behavior change
`bidStrategyInherited`	Behavior change
`campaign`	`campaign.name`
`campaignId`	`campaign.id`
`campaignStatus`	`campaign.status`
`clicks`	`metrics.clicks`
`cost`	`metrics.cost_micros`
`creationTimestamp`	`ad_group_criterion.creation_time`
`ctr`	`metrics.ctr`
`date`	`segments.date`
`deviceSegment`	`segments.device`
`dfaActions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaActionsCrossEnv`	`metrics.all_conversions`
`dfaRevenue`	`metrics.all_conversions_value - metrics.cross_device_conversions_value`
`dfaRevenueCrossEnv`	`metrics.all_conversions_value`
`dfaTransactions`	`metrics.all_conversions - metrics.cross_device_conversions`
`dfaTransactionsCrossEnv`	`metrics.all_conversions`
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`effectiveBidStrategy`	Behavior change
`effectiveBidStrategyId`	Behavior change
`effectiveLabels`	Behavior change
`effectiveProductGroupMaxCpc`	`ad_group_criterion.effective_cpc_bid_micros`
`engineStatus`	`ad_group_criterion.engine_status`
`impr`	`metrics.impressions`
`lastModifiedTimestamp`	`ad_group_criterion.last_modified_time`
`monthEnd`	Behavior change
`monthStart`	`segments.month`
`productGroup`	`product_group_view.resource_name`
`productGroupClickserverUrl`	`ad_group_criterion.tracking_url_template`
`productGroupId`	`ad_group_criterion.criterion_id`
`productGroupLandingPage`	`ad_group_criterion.final_urls`
`productGroupMaxBid`	Behavior change
`productGroupMaxCpc`	`ad_group_criterion.cpc_bid_micros`
`productGroupMinBid`	Behavior change
`productGroupPartitionType`	`ad_group_criterion.listing_group.type`
`quarterEnd`	Behavior change
`quarterStart`	`segments.quarter`
`status`	`ad_group_criterion.status`
`visits`	`Not available in V0`
`weekEnd`	Behavior change
`weekStart`	`segments.week`
`yearEnd`	Behavior change
`yearStart`	`segments.year`

ProductLeadAndCrossSell report

Column names in the `productLeadAndCrossSell` report mapped to new Search Ads 360 Reporting API resources
`accountId`	`customer.id`
`adGroupId`
`advertiser`
`advertiserId`
`agency`
`agencyId`
`campaignId`
`crossSellAverageUnitPrice`
`crossSellCostOfGoodsSold`
`crossSellGrossFromUnitsSold`
`crossSellGrossProfitMargin`
`crossSellRevenueFromUnitsSold`
`crossSellUnitsSold`
`date`
`deviceSegment`
`dfaActions`
`dfaActionsCrossEnv`
`dfaRevenue`
`dfaRevenueCrossEnv`
`dfaTransactions`
`dfaTransactionsCrossEnv`
`dfaWeightedActions`
`dfaWeightedActionsCrossEnv`
`floodlightActivity`
`floodlightActivityId`
`floodlightActivityTag`
`floodlightGroup`
`floodlightGroupId`
`floodlightGroupTag`
`leadAverageUnitPrice`
`leadCostOfGoodsSold`
`leadGrossProfitFromUnitsSold`
`leadGrossProfitMargin`
`leadRevenueFromUnitsSold`
`leadUnitsSold`
`monthEnd`
`monthStart`
`productAgeGroup`
`productAvailability`
`productAverageUnitPrice`
`productBrand`
`productCategory`
`productCategoryLevel1`
`productCategoryLevel2`
`productCategoryLevel3`
`productCategoryLevel4`
`productCategoryLevel5`
`productChannel`
`productChannelExclusivity`
`productColor`
`productCondition`
`productCostOfGoodsSold`
`productCountry`
`productCustomLabel0`
`productCustomLabel1`
`productCustomLabel2`
`productCustomLabel3`
`productCustomLabel4`
`productGender`
`productGtin`
`productId`
`productItemGroupId`
`productLandingPageUrl`
`productLanguage`
`productMaterial`
`productMpn`
`productPattern`
`productPrice`
`productRevenueFromUnitsSold`
`productSalePrice`
`productSize`
`productStoreId`
`productTitle`
`productTypeLevel1`
`productTypeLevel2`
`productTypeLevel3`
`productTypeLevel4`
`productTypeLevel5`
`productUnitsSold`
`quarterEnd`
`quarterStart`
`weekEnd`
`weekStart`
`yearEnd`
`yearStart`

ProductTarget report

Column names in the `productTarget` report mapped to new Search Ads 360 Reporting API resources
`account`	Behavior change
`accountEngineId`	Behavior change
`accountId`	Behavior change
`accountType`	Behavior change
`adGroup`	Behavior change
`adGroupId`	Behavior change
`adGroupStatus`	Behavior change
`advertiser`	See account management
`advertiserId`	See account management
`adWordsConversions`	Behavior change
`adWordsConversionValue`	Behavior change
`adWordsViewThroughConversions`	Behavior change
`agency`	See account management
`agencyId`	See account management
`avgCpc`	Behavior change
`avgCpm`	Behavior change
`avgPos`	Behavior change
`bidStrategyInherited`	Behavior change
`campaign`	Behavior change
`campaignId`	Behavior change
`campaignStatus`	Behavior change
`clicks`	Behavior change
`cost`	Behavior change
`creationTimestamp`	Behavior change
`ctr`	Behavior change
`date`
`deviceSegment`
`dfaActions`	Behavior change
`dfaActionsCrossEnv`	Behavior change
`dfaRevenue`	Behavior change
`dfaRevenueCrossEnv`	Behavior change
`dfaTransactions`	Behavior change
`dfaTransactionsCrossEnv`	Behavior change
`dfaWeightedActions`	Behavior change
`dfaWeightedActionsCrossEnv`	Behavior change
`effectiveBidStrategy`	Behavior change
`effectiveBidStrategyId`	Behavior change
`effectiveLabels`	Behavior change
`effectiveProductTargetMaxCpc`	Behavior change
`engineStatus`	Behavior change
`floodlightActivity`
`floodlightActivityId`
`floodlightActivityTag`
`floodlightGroup`
`floodlightGroupId`
`floodlightGroupTag`
`impr`	Behavior change
`lastModifiedTimestamp`	Behavior change
`monthEnd`
`monthStart`
`productTargetClickserverUrl`	Behavior change
`productTargetEngineId`	Behavior change
`productTargetFilter`	Behavior change
`productTargetId`	Behavior change
`productTargetLabels`	Behavior change
`productTargetLandingPage`	Behavior change
`productTargetMaxBid`	Behavior change
`productTargetMaxCpc`	Behavior change
`productTargetMinBid`	Behavior change
`quarterEnd`
`quarterStart`
`status`	Behavior change
`visits`	Behavior change
`weekEnd`
`weekStart`
`yearEnd`
`yearStart`

Visit report

Column names in the `visit` report mapped to new Search Ads 360 Reporting API resources
`account`
`accountEngineId`
`accountId`
`accountType`
`ad`
`adGroup`
`adGroupId`
`adGroupStatus`
`adId`
`advertiser`
`advertiserId`
`agency`
`agencyId`
`campaign`
`campaignId`
`campaignStatus`
`deviceSegment`
`feedId`
`feedItemId`
`feedType`
`inventoryAccountId`
`isUnattributedAd`
`keywordId`
`keywordMatchType`
`keywordText`
`productChannel`
`productCountry`
`productGroupId`
`productId`
`productLanguage`
`productStoreId`
`productTargetId`
`status`
`visitDate`
`visitExternalClickId`
`visitId`
`visitNetworkType`
`visitReferrer`
`visitSearchQuery`
`visitTimestamp`