Search Ads 360 event level resources

To see details about the visits or Floodlight conversions recorded by the new Search Ads 360, create a report using the Conversion or Visit resource. In the created report, you can see a separate row for each conversion and visit in the report's scope for up to the last 60 days. Each row contains such information as:

  • The items and visits that are attributed to the conversion. For example, you can see which ad, keyword, product group, or sitelink led to the conversion.
  • The time and date of the visit that led to the conversion, as well as the time and date of the conversion itself. This helps you see the time that passed from when your customers first visited the site to when they made the conversion. For example, if you know that it usually takes one day for your visitors to convert, you'll know to always wait 24 hours before reaching a final conclusion on your campaign's performance.

  • The type of device on which the conversion occurred.

  • The Floodlight activity that recorded the conversion.

The Visit resource can be filtered by the query date, if known (which is often, but not always, the same as the visit date). The Conversion resource can be filtered by the conversion date. Both dates are determined using the client account's time zone.