Assets

Assets are units of shareable data—such as images, videos, headlines, and descriptions—that are used to construct different types of ads across multiple formats—such as display, app store, and so on. For information on how to get a list of available assets and their attributes and metrics, go to Fetching Asset Attributes and Metrics.

Objects

The most basic objects in the API are the following:

  • Asset: A unit of shareable advertising data
    • AssetType: The kind of content the asset contains—for example, text or image
  • AssetSet: A collection of assets centered around a theme or organized by campaign
    • AssetSetType: The class of the asset set

There are objects that represent links among assets, asset sets, ad groups, campaigns, and customers:

  • Linkages to assets

    • CustomerAsset: The link between a customer and an asset
    • CampaignAsset: The link between a campaign and an asset
    • AdGroupAsset: The link between an ad group and an asset
    • AssetSetAsset: The link between an asset set and an asset

  • Linkages to asset sets

    • CustomerAssetSet: The link between a customer and an asset set
    • CampaignAssetSet: The link between a campaign and an asset set
    • AdGroupAssetSet: The link between an ad group and an asset set

Campaign assets example

Here's a visual representation of how some of the objects can be linked. The example starts with campaigns at the top, but the same hierarchy also applies to customers and ad groups.

Before you create a CampaignAssetSet you must first create a Campaign and an AssetSet containing one or more assets. You can assemble assets to create an inventory for all applicable ad formats in your campaign, or let Search Ads 360 mix and match available assets based on which channel the ad is being served: Mobile App, Gmail, Search, and so on.

Asset types linked to customers, campaigns, and ad groups

Some types of assets can be linked to customers, campaigns, or ad groups through linkage objects.

Asset type AssetFieldType Linkage
Callout CALLOUT CustomerAsset
CampaignAsset
AdGroupAsset
Sitelink SITELINK CustomerAsset
CampaignAsset
AdGroupAsset
Mobile app MOBILE_APP CustomerAsset
CampaignAsset
AdGroupAsset
Call CALL CustomerAsset
CampaignAsset
AdGroupAsset
Price PRICE CustomerAsset
CampaignAsset
AdGroupAsset

Asset types linked to asset sets

Certain asset types can be linked to specific types of asset sets.

AssetType AssetSetType Linkage
PAGE_FEED PAGE_FEED CampaignAssetSet
DYNAMIC_EDUCATION DYNAMIC_EDUCATION CampaignAssetSet
DYNAMIC_CUSTOM DYNAMIC_CUSTOM CampaignAssetSet
DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_HOTELS_AND_RENTALS CampaignAssetSet
DYNAMIC_REAL_ESTATE DYNAMIC_REAL_ESTATE CampaignAssetSet
DYNAMIC_LOCAL DYNAMIC_LOCAL CampaignAssetSet
DYNAMIC_FLIGHTS DYNAMIC_FLIGHTS CampaignAssetSet
DYNAMIC_JOBS DYNAMIC_JOBS CampaignAssetSet
DYNAMIC_TRAVEL DYNAMIC_TRAVEL CampaignAssetSet
LOCATION LOCATION_SYNC CustomerAssetSet
CampaignAssetSet
AdGroupAssetSet
GMB_DYNAMIC_LOCATION_GROUP CampaignAssetSet
AdGroupAssetSet
CHAIN_DYNAMIC_LOCATION_GROUP CampaignAssetSet
AdGroupAssetSet
STATIC_LOCATION_GROUP CampaignAssetSet
AdGroupAssetSet