Assets are units of shareable data—such as images, videos, headlines, and descriptions—that are used to construct different types of ads across multiple formats—such as display, app store, and so on. For information on how to get a list of available assets and their attributes and metrics, go to Fetching Asset Attributes and Metrics.
The most basic objects in the API are the following:
Asset: A unit of shareable advertising data
AssetType: The kind of content the asset contains—for example, text or image
AssetSet: A collection of assets centered around a theme or organized by campaign
AssetSetType: The class of the asset set
There are objects that represent links among assets, asset sets, ad groups, campaigns, and customers:
Linkages to assets
CustomerAsset: The link between a customer and an asset
CampaignAsset: The link between a campaign and an asset
AdGroupAsset: The link between an ad group and an asset
AssetSetAsset: The link between an asset set and an asset
Linkages to asset sets
CustomerAssetSet: The link between a customer and an asset set
CampaignAssetSet: The link between a campaign and an asset set
AdGroupAssetSet: The link between an ad group and an asset set
Campaign assets example
Here's a visual representation of how some of the objects can be linked. The example starts with campaigns at the top, but the same hierarchy also applies to customers and ad groups.
Before you create a
CampaignAssetSet you must first create a
Campaign and an
AssetSet containing one or more assets. You can assemble assets to create an
inventory for all applicable ad formats in your campaign, or let Search Ads 360
mix and match available assets based on which channel the ad is being served:
Mobile App, Gmail, Search, and so on.
Asset types linked to customers, campaigns, and ad groups
Some types of assets can be linked to customers, campaigns, or ad groups through linkage objects.
Automatically created assets
Asset types linked to asset sets
Certain asset types can be linked to specific types of asset sets.