The new Search Ads 360 Reporting API is now available. Join the searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.

Behavior Changes for Search Ads 360 Fields

The following tables describe legacy Search Ads 360 report fields for which behavior has changed, and, where applicable, the suggested actions to be taken after migrating to the SA 360 Reporting API.

Account report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`topOfPageBidAvg`	Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Ad report

Column	Description	Additional Notes
`adPromotionLine`	Ad promotion line. A short promotional message for a product ad.	Only for PLA, not supported in Search Ads 360.
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Adgroup report

Column	Description	Additional Notes
`adGroupBroadMaxCpc`	Default bid for broad match search keywords in this ad group (Microsoft Advertising only).	Not supported in Search Ads 360. Microsoft Advertising concept, use ad_group.cpc_bid_micros instead.
`adGroupContentMaxCpc`	Default bid for content keywords in this ad group.	Not supported in Search Ads 360. Microsoft Advertising concept, use ad_group.cpc_bid_micros instead.
`adGroupExactMaxCpc`	Default bid for exact match keywords in this ad group (Microsoft Advertising only).	Not supported in Search Ads 360. Microsoft Advertising concept, use ad_group.cpc_bid_micros instead.
`adGroupPhraseMaxCpc`	Default bid for phrasematch search keywords in this ad group (Microsoft Advertising only).	Not supported in Search Ads 360. Microsoft Advertising concept, use ad_group.cpc_bid_micros instead.
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`bidStrategyInherited`	Indicates whether this entity's bid strategy is inherited.	Bid Strategy membership for adgroups is only set at campaign level, making this field superfluous as it is always true.
`bingAdsAdDistributions`	Ad distribution channels used by Microsoft Advertising ad groups; a combination of Search and Content.	No longer available, it's always Search.
`callCallOnly`	Returns true if a call extension is set to only show a phone number. Returns false if both the call and a link will be shown.	Call extension only shows phone number now.
`callConversionTrackerId`	The ID of the conversion tracker associated with this feed item.	Use asset.call_asset.call_conversion_action instead.
`clicksWithFeedItemShowing`	Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Use metrics.clicks. Set segments.asset_interaction_target.interaction_on_this_asset to true.
`costWithFeedItemShowing`	Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Not supported in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`locationCategory`	The category defined for a business in an upgraded location extension.	Not supported in Search Ads 360.
`locationFilter`	Segments the report by upgraded location extensions linked to a Business Profile account; each row and its aggregate metrics are split into multiple rows.	Not supported in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`topOfPageBidAvg`	Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Adgrouptarget report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`unclassifiedTargetName`	The name of the unclassified target.	The only unclassifiedTarget is Dynamic Search campaign, which has been supported today.
`unclassifiedTargetType`	The type of the unclassified target: Dynamic search.	The only unclassifiedTarget is Dynamic Search campaign, which has been supported today.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Advertiser report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`topOfPageBidAvg`	Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Bidstrategy report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`creationTimestamp`	Timestamp of the bid strategy's creation.	Data not available in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`highPosition`	The highest desirable position (numerically smaller) to show ads. For example, in a position range of 2 - 5, 2 is the highPosition.	Not supported in Search Ads 360
`lastModifiedTimestamp`	Timestamp of the bid strategy's most recent modification, formatted in ISO 8601.	Data not available in Search Ads 360.
`lowPosition`	The lowest desirable position (numerically bigger) to show ads. For example, in a position range of 2 - 5, 5 is the lowPosition.	Use target_position instead. Not available now.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Campaign report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`bidStrategyInherited`	Indicates whether this entity's bid strategy is inherited.	Bid Strategy membership for campaigns is only set at campaign level, making this field superfluous as it is always false.
`callCallOnly`	Returns true if a call extension is set to only show a phone number. Returns false if both the call and a link will be shown.	Call extension only shows phone number now.
`callConversionTrackerId`	The ID of the conversion tracker associated with this feed item.	Use asset.call_asset.call_conversion_action instead.
`clicksWithFeedItemShowing`	Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Use metrics.clicks. Set segments.asset_interaction_target.interaction_on_this_asset to true.
`costWithFeedItemShowing`	Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Not supported in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`keywordNearMatchEnabled`	Whether keyword near match is enabled for the campaign: Enabled or Disabled.	KeywordNearMatchEnabled is KeywordMatchSetting, which is not supported in Search Ads 360.
`locationCategory`	The category defined for a business in an upgraded location extension.	Not supported in Search Ads 360.
`locationFilter`	Segments the report by upgraded location extensions linked to a Business Profile account; each row and its aggregate metrics are split into multiple rows.	Not supported in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`topOfPageBidAvg`	Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

CampaignTarget report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`creationTimestamp`	Timestamp of the campaign target's creation.	Data not available in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Conversion report

Column	Description	Additional Notes
`conversionSearchTerm`	The search term that led to the conversion.	Data not available in Search Ads 360.
`feedId`	The ID of the feed table associated with this conversion.	Data not available in Search Ads 360.
`feedItemId`	The ID of the feed item row associated with this conversion.	Use conversion.asset_id.
`feedType`	The type of feed associated with this conversion.	Use conversion.asset_field_type.
`floodlightEventRequestString`	The Floodlight request string of the conversion.	Data not available in Search Ads 360.
`floodlightGroupId`	Floodlight group name.	Data not available in Search Ads 360.
`floodlightReferrer`	The Floodlight referrer website of the conversion.	Data not available in Search Ads 360.
`isUnattributedAd`	Indicates whether metrics in this row are unattributable to a specific ad. For example.	The field becomes superfluous as all ads are attributed.
`productTargetId`	DS product target ID.	Data not available in Search Ads 360.

Feeditem report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`callCallOnly`	Returns true if a call extension is set to only show a phone number. Returns false if both the call and a link will be shown.	Call extension only shows phone number now.
`callConversionTrackerId`	The ID of the conversion tracker associated with this feed item.	Use asset.call_asset.call_conversion_action instead.
`clicksWithFeedItemShowing`	Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Not supported in Search Ads 360.
`costWithFeedItemShowing`	Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.	Not supported in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`locationCategory`	The category defined for a business in an upgraded location extension.	Search Ads 360 does not have such concept.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

FloodlightActivity report

Column	Description	Additional Notes
`floodlightConfigurationId`	Campaign manager Floodlight configuration ID.	Not stored in Search Ads 360: FloodlightSettings. Available in the Campaign Manager API.
`floodlightGroup`	Floodlight group name.	Not stored in Search Ads 360: FloodlightSettings. Available in the Campaign Manager API.
`floodlightGroupId`	DS Floodlight group ID.	Not stored in Search Ads 360: FloodlightSettings. Available in the Campaign Manager API.
`lastModifiedTimestamp`	Timestamp of the Floodlight activity's most recent modification, formatted in ISO 8601.	Data not available in Search Ads 360.

Keyword report

Column	Description	Additional Notes
`adPromotionLine`	Ad promotion line. A short promotional message for a product ad.	Only for PLA, not supported in Search Ads 360.
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`bidStrategyInherited`	Indicates whether this entity's bid strategy is inherited.	Bid Strategy membership for keywords is only set at campaign level, making this field superfluous as it is always true.
`bingKeywordParam2`	Param2 of a Microsoft Advertising keyword.	Not supported in Search Ads 360
`bingKeywordParam3`	Param3 of a Microsoft Advertising keyword.	Not supported in Search Ads 360
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`isDisplayKeyword`	Indicates whether this is a placeholder keyword that is used for display and placement reporting.	Search Ads 360 does not have such concept, it supports display network.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`topOfPageBidAvg`	Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

NegativeAdGroupKeyword report

Column	Description	Additional Notes
`engineStatus`	Additional status of the negative ad group keyword in the external engine account.	Negative keyword doesn't have engine status.

NegativeCampaignKeyword report

Column	Description	Additional Notes
`creationTimestamp`	Timestamp of the negative keyword's creation.	Data not available in Search Ads 360.
`engineStatus`	Additional status of the negative campaign keyword in the external engine account.	Negative keyword doesn't have engine status.

NegativeCampaignTarget report

Column	Description	Additional Notes
`creationTimestamp`	Timestamp of the negative campaign target's creation.	Data not available in Search Ads 360.

PaidAndOrganic report

Column	Description	Additional Notes
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`organicAvgPos`	The average top position of unpaid search results for your site.	GAds deprecation notice.
`paidAvgPos`	The average position in which the ad appears after someone entered the searchQuery.	GAds deprecation notice.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

ProductAdvertised report

Column	Description	Additional Notes
`adWordsViewThroughConversions`	The total number of view-through conversions. These happen when a customer sees an image or rich media ad.	Shopping campaigns don't have view-through conversions.
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`avgCpm`	Average cost-per-thousand impressions (CPM).	CPM data is not meaningful for shopping campaigns.
`creationTimestamp`	Creation timestamp of the product as indicated in the inventory account, formatted in ISO 8601.	Data not available in Search Ads 360.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`lastModifiedTimestamp`	Most recent modification timestamp of the product as indicated in the inventory account, modification, formatted in ISO 8601.	Data not available in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`productAgeGroup`	The age group attribute of a product item.	Not supported in Search Ads 360.
`productAvailability`	The availability attribute of a product item.	Not supported in Search Ads 360.
`productCategory`	The google product category attribute of a product item.	Not supported in Search Ads 360.
`productColor`	The color attribute of a product item.	Not supported in Search Ads 360.
`productCostOfGoodsSold`	The total cost of selling a product as specified in the inventory feed.	Not supported in Search Ads 360.
`productGender`	The gender attribute of a product item.	Not supported in Search Ads 360.
`productGtin`	The GTIN attribute (Global Trading Item Number) of a product item.	Not supported in Search Ads 360.
`productItemGroupId`	The item group id attribute of a product item.	Not supported in Search Ads 360.
`productLandingPageUrl`	The landing page attribute of a product item.	Not supported in Search Ads 360.
`productMaterial`	The material attribute of a product item.	Not supported in Search Ads 360.
`productMpn`	The MPN attribute (Manufacturer Part Number) of a product item.	Not supported in Search Ads 360.
`productPattern`	The pattern attribute of a product item.	Not supported in Search Ads 360.
`productPrice`	The price attribute of a product item.	Not supported in Search Ads 360.
`productSalePrice`	The price attribute of a product item.	Not supported in Search Ads 360.
`productSize`	The size attribute of a product item.	Not supported in Search Ads 360.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`status`	The status of the product as indicated in the inventory account: Active or Removed.	Not supported in Search Ads 360.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

ProductGroup report

Column	Description	Additional Notes
`avgPos`	Average position.	See Google Ads AveragePosition sunset notice.
`bidStrategyInherited`	Indicates whether this entity's bid strategy is inherited.	Bid Strategy membership for productGroups is inherited from campaign membership, making this field superfluous as it is always true.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`effectiveBidStrategy`	The name of the bid strategy assigned to this entity, or inherited by this entity.	Cannot be applied to productGroup. Get this information from the AdGroup or Campaign parent.
`effectiveBidStrategyId`	DS ID of the bid strategy assigned to this entity, or inherited by this entity.	Cannot be applied to productGroup. Get this information from the AdGroup or Campaign parent.
`effectiveLabels`	Names of all labels inherited or directly assigned to this product group.	Cannot be applied to productGroup. Get this information from the AdGroup or Campaign parent.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`productGroupMaxBid`	If this product group is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product group.	Product group doesn't have bidding strategy concept.
`productGroupMinBid`	If this product group is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product group.	Product group doesn't have bidding strategy concept.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

ProductLeadAndCrossSell report

Column	Description	Additional Notes
`dfaActions`	The total number of Campaign manager actions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaActionsCrossEnv`	The total number of cross-environment Campaign manager actions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaRevenue`	Aggregate revenue generated by Campaign manager transactions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaRevenueCrossEnv`	Aggregate revenue generated by cross-environment Campaign manager transactions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaTransactions`	The total number of Campaign manager transactions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaTransactionsCrossEnv`	The total number of cross-environment Campaign manager transactions.	Conversion metrics cannot be segmented by cart data; use shopping_performance_view instead.
`dfaWeightedActions`	Weighted sum of Campaign manager actions.	Use Custom Columns, see this support article.
`dfaWeightedActionsCrossEnv`	Weighted sum of cross-environment Campaign manager actions.	Use Custom Columns, see this support article.
`floodlightGroup`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Use segments.conversion_value.
`floodlightGroupId`	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics don't have Floodlight segmented values, such as clicks and visits.	Data not stored in Search Ads 360.
`leadGrossProfitMargin`	The gross profit margin for a specific product as a direct result of advertising the product.	Not supported in Search Ads 360.
`monthEnd`	Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.	Use segments.month instead.
`productAgeGroup`	The age group attribute of a product item.	Not supported in Search Ads 360.
`productAvailability`	The availability attribute of a product item.	Not supported in Search Ads 360.
`productAverageUnitPrice`	The availability attribute of a product item.	Not supported in Search Ads 360.
`productCategory`	The google product category attribute of a product item.	Not supported in Search Ads 360.
`productColor`	The color attribute of a product item.	Not supported in Search Ads 360.
`productCostOfGoodsSold`	The total cost of selling a product as specified in the inventory feed.	Not supported in Search Ads 360.
`productGender`	The gender attribute of a product item.	Not supported in Search Ads 360.
`productGtin`	The GTIN attribute (Global Trading Item Number) of a product item.	Not supported in Search Ads 360.
`productItemGroupId`	The item group id attribute of a product item.	Not supported in Search Ads 360.
`productLandingPageUrl`	The landing page attribute of a product item.	Not supported in Search Ads 360.
`productMaterial`	The material attribute of a product item.	Not supported in Search Ads 360.
`productMpn`	The MPN attribute (Manufacturer Part Number) of a product item.	Not supported in Search Ads 360.
`productPattern`	The pattern attribute of a product item.	Not supported in Search Ads 360.
`productPrice`	The price attribute of a product item.	Not supported in Search Ads 360.
`productRevenueFromUnitsSold`	The total revenue generated from a product (using the price reported on each product).	Not supported in Search Ads 360.
`productSalePrice`	The price attribute of a product item.	Not supported in Search Ads 360.
`productSize`	The size attribute of a product item.	Not supported in Search Ads 360.
`productUnitSold`	The total number of units sold for a particular product.	Not supported in Search Ads 360.
`quarterEnd`	Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.	Use segments.quarter instead.
`weekEnd`	Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.	Use segments.week instead.
`yearEnd`	Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.	Use segments.year instead.

Visit report

Column	Description	Additional Notes
`feedId`	The ID of the feed table associated with this visit.	Data not available in Search Ads 360.
`feedItemId`	The ID of the feed item row associated with this visit.	Use visit.asset_id.
`feedType`	The type of feed associated with this visit.	Use visit.asset_field_type.
`isUnattributedAd`	Indicates whether metrics in this row are unattributable to a specific ad. For example.	The field becomes superfluous as all ads are attributed.
`productTargetId`	DS product target ID.	Data not available in Search Ads 360.
`status`	The status of the visit.	The field becomes superfluous as the visit is always active.
`visitReferrer`	The referrer URL of the visit.	Data not available in Search Ads 360.
`visitSearchQuery`	The search query that generated this visit.	Data not available in Search Ads 360.