The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the new Search Ads 360 Reporting API.
Note that the get and getByCustomerId methods in the Search Ads 360 Conversion API are being deprecated in Q3 2025. To continue accessing conversion data, you must create a report using the conversion resource using the new Search Ads 360 Reporting API. See more details here.
For each column that you want returned or filtered in the report,
specify the columnName listed in the table below.
You can also optionally specify
headerText,
startDate,
and endDate.
Note that some columns cannot be filtered; refer to "Filterable" in the table below.
columnName
Description
Behavior
Type
Filterable
status
The status of the negative keyword: Active or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
attribute
Status
Yes
engineStatus
Additional status of the negative ad group keyword in the external engine account.
attribute
String
Yes
creationTimestamp
Timestamp of the negative keyword's creation, formatted in ISO 8601.
attribute
Timestamp
Yes
lastModifiedTimestamp
Timestamp of the negative keyword's most recent modification, formatted in ISO 8601.
attribute
Timestamp
Yes
agency
Agency name.
attribute
String
Yes
agencyId
DS agency ID.
attribute
ID
Yes
advertiser
Advertiser name.
attribute
String
Yes
advertiserId
DS advertiser ID.
attribute
ID
Yes
account
Engine account name.
attribute
String
Yes
accountId
DS engine account ID.
attribute
ID
Yes
accountEngineId
ID of the account in the external engine account.
attribute
String
Yes
accountType
Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
attribute
Engine type
Yes
campaign
Campaign name.
attribute
String
Yes
campaignId
DS campaign ID.
attribute
ID
Yes
campaignStatus
The status of the campaign that contains this item.
attribute
Status
Yes
adGroup
Ad group name.
attribute
String
Yes
adGroupId
DS ad group ID.
attribute
ID
Yes
adGroupStatus
The status of the ad group that contains this item.
attribute
Status
Yes
negativeAdGroupKeywordId
DS negative ad group keyword ID.
attribute
ID
Yes
negativeAdGroupKeywordText
The keyword text.
attribute
String
Yes
negativeAdGroupKeywordMatchType
Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis report provides configuration attributes for negative keywords specifically created at the ad group level.\u003c/p\u003e\n"],["\u003cp\u003eIt is accessible only through an asynchronous request using the \u003ccode\u003eReports.request()\u003c/code\u003e method with \u003ccode\u003e"reportType": "negativeAdGroupKeyword"\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eThe report includes various attributes like status, engine status, timestamps, agency details, advertiser details, account details, campaign details, ad group details, and negative keyword details.\u003c/p\u003e\n"],["\u003cp\u003eYou can filter and retrieve specific data by specifying the desired \u003ccode\u003ecolumnName\u003c/code\u003e in the request body.\u003c/p\u003e\n"],["\u003cp\u003eRefer to the provided table for a comprehensive list of available columns, their descriptions, data types, and filterability.\u003c/p\u003e\n"]]],["To retrieve a report on ad group-level negative keywords, send an asynchronous `Reports.request()` with `\"reportType\": \"negativeAdGroupKeyword\"`. Specify the desired columns in the request body using `columnName`, `headerText`, `startDate`, and `endDate`. You can filter by column. Available columns include keyword status, creation and modification timestamps, agency and account details, campaign and ad group data, and negative keyword specifics like ID, text, and match type. All the columns are filterable.\n"],null,["# Report Type: negativeAdGroupKeyword\n\nConfiguration attributes for negative keywords that have been created at the ad group level.\n\n\nThis report can only be returned by an asynchronous request (that is, via the\n[Reports.request()](/search-ads/v2/reference/reports/request) method).\n\n### Request excerpt\n\n\nSend a regular\n[Reports.request()](/search-ads/v2/reference/reports/request)\nrequest body, but specify `\"reportType\": \"negativeAdGroupKeyword\"`.\n\n```text\n{\n...\n \"reportType\": \"negativeAdGroupKeyword\",\n \"columns\": [\n {\n \"columnName\": string,\n \"headerText\": string,\n \"startDate\": string,\n \"endDate\": string\n }\n ],\n \"filters\": [\n {\n \"column\": {\n \"columnName\": string,\n },\n ...\n },\n ...\n ],\n...\n}\n```\n\n\nFor each column that you want returned or filtered in the report,\nspecify the `columnName` listed in the table below.\nYou can also optionally specify\n[headerText](/search-ads/v2/reference/reports#request.columns.headerText),\n[startDate](/search-ads/v2/reference/reports#request.columns.startDate),\nand [endDate](/search-ads/v2/reference/reports#request.columns.endDate).\nNote that some columns cannot be filtered; refer to \"Filterable\" in the table below.\n\n| `columnName` | Description | Behavior | Type | Filterable |\n|-----------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|---------------|------------|\n| `status` | The status of the negative keyword: `Active` or `Removed`. Note that campaigns, ad groups, keywords, and ads each have their own status. See [status](https://support.google.com/searchads/answer/2405081). | attribute | `Status` | Yes |\n| `engineStatus` | Additional status of the negative ad group keyword in the external engine account. | attribute | `String` | Yes |\n| `creationTimestamp` | Timestamp of the negative keyword's creation, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `lastModifiedTimestamp` | Timestamp of the negative keyword's most recent modification, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `agency` | Agency name. | attribute | `String` | Yes |\n| `agencyId` | DS agency ID. | attribute | `ID` | Yes |\n| `advertiser` | Advertiser name. | attribute | `String` | Yes |\n| `advertiserId` | DS advertiser ID. | attribute | `ID` | Yes |\n| `account` | Engine account name. | attribute | `String` | Yes |\n| `accountId` | DS engine account ID. | attribute | `ID` | Yes |\n| `accountEngineId` | ID of the account in the external engine account. | attribute | `String` | Yes |\n| `accountType` | Engine account type: `Google AdWords`, `Bing Ads`, `Yahoo Japan Listing Ads`, `Yahoo Search Marketing`, `Yahoo Gemini`, `Baidu`, or `Comparison Shopping`. | attribute | `Engine type` | Yes |\n| `campaign` | Campaign name. | attribute | `String` | Yes |\n| `campaignId` | DS campaign ID. | attribute | `ID` | Yes |\n| `campaignStatus` | The status of the campaign that contains this item. | attribute | `Status` | Yes |\n| `adGroup` | Ad group name. | attribute | `String` | Yes |\n| `adGroupId` | DS ad group ID. | attribute | `ID` | Yes |\n| `adGroupStatus` | The status of the ad group that contains this item. | attribute | `Status` | Yes |\n| `negativeAdGroupKeywordId` | DS negative ad group keyword ID. | attribute | `ID` | Yes |\n| `negativeAdGroupKeywordText` | The keyword text. | attribute | `String` | Yes |\n| `negativeAdGroupKeywordMatchType` | Match type of the negative keyword: `Broad`, `Exact`, `Phrase`, or `Content`. Currently only for Google Ads accounts. | attribute | `Match type` | Yes |"]]
