The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the new Search Ads 360 Reporting API.
Note that the get and getByCustomerId methods in the Search Ads 360 Conversion API are being deprecated in Q3 2025. To continue accessing conversion data, you must create a report using the conversion resource using the new Search Ads 360 Reporting API. See more details here.
For each column that you want returned or filtered in the report,
specify the columnName listed in the table below.
You can also optionally specify
headerText,
startDate,
and endDate.
Note that some columns cannot be filtered; refer to "Filterable" in the table below.
columnName
Description
Behavior
Type
Filterable
status
The status of the negative keyword: Active or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
attribute
Status
Yes
engineStatus
Additional status of the negative campaign keyword in the external engine account.
attribute
String
Yes
creationTimestamp
Timestamp of the negative keyword's creation, formatted in ISO 8601.
attribute
Timestamp
Yes
lastModifiedTimestamp
Timestamp of the negative keyword's most recent modification, formatted in ISO 8601.
attribute
Timestamp
Yes
agency
Agency name.
attribute
String
Yes
agencyId
DS agency ID.
attribute
ID
Yes
advertiser
Advertiser name.
attribute
String
Yes
advertiserId
DS advertiser ID.
attribute
ID
Yes
account
Engine account name.
attribute
String
Yes
accountId
DS engine account ID.
attribute
ID
Yes
accountEngineId
ID of the account in the external engine account.
attribute
String
Yes
accountType
Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
attribute
Engine type
Yes
campaign
Campaign name.
attribute
String
Yes
campaignId
DS campaign ID.
attribute
ID
Yes
campaignStatus
The status of the campaign that contains this item.
attribute
Status
Yes
negativeCampaignKeywordId
DS negative campaign keyword ID.
attribute
ID
Yes
negativeCampaignKeywordText
The keyword text.
attribute
String
Yes
negativeCampaignKeywordMatchType
Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis report provides configuration attributes for negative keywords specifically created at the campaign level.\u003c/p\u003e\n"],["\u003cp\u003eThe report is accessible only through an asynchronous request using the \u003ccode\u003eReports.request()\u003c/code\u003e method with \u003ccode\u003e"reportType": "negativeCampaignKeyword"\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eIt includes details such as status, match type, keyword text, and timestamps, along with identifiers for agency, advertiser, account, and campaign.\u003c/p\u003e\n"],["\u003cp\u003eUsers can filter and retrieve specific data by specifying column names like \u003ccode\u003estatus\u003c/code\u003e, \u003ccode\u003eengineStatus\u003c/code\u003e, \u003ccode\u003ecreationTimestamp\u003c/code\u003e, etc., in the request body.\u003c/p\u003e\n"]]],["To retrieve data on campaign-level negative keywords, use the `Reports.request()` method with `\"reportType\": \"negativeCampaignKeyword\"`. Specify desired columns in the request body using `columnName`, and optionally `headerText`, `startDate`, and `endDate`. You can filter the output with columns. Available columns include keyword status (`Active`, `Removed`), timestamps, agency/advertiser/account details, campaign information, keyword text, and match type (for Google Ads accounts). The columns available are `filterable`.\n"],null,["# Report Type: negativeCampaignKeyword\n\nConfiguration attributes for negative keywords that have been created at the campaign level.\n\n\nThis report can only be returned by an asynchronous request (that is, via the\n[Reports.request()](/search-ads/v2/reference/reports/request) method).\n\n### Request excerpt\n\n\nSend a regular\n[Reports.request()](/search-ads/v2/reference/reports/request)\nrequest body, but specify `\"reportType\": \"negativeCampaignKeyword\"`.\n\n```text\n{\n...\n \"reportType\": \"negativeCampaignKeyword\",\n \"columns\": [\n {\n \"columnName\": string,\n \"headerText\": string,\n \"startDate\": string,\n \"endDate\": string\n }\n ],\n \"filters\": [\n {\n \"column\": {\n \"columnName\": string,\n },\n ...\n },\n ...\n ],\n...\n}\n```\n\n\nFor each column that you want returned or filtered in the report,\nspecify the `columnName` listed in the table below.\nYou can also optionally specify\n[headerText](/search-ads/v2/reference/reports#request.columns.headerText),\n[startDate](/search-ads/v2/reference/reports#request.columns.startDate),\nand [endDate](/search-ads/v2/reference/reports#request.columns.endDate).\nNote that some columns cannot be filtered; refer to \"Filterable\" in the table below.\n\n| `columnName` | Description | Behavior | Type | Filterable |\n|------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|---------------|------------|\n| `status` | The status of the negative keyword: `Active` or `Removed`. Note that campaigns, ad groups, keywords, and ads each have their own status. See [status](https://support.google.com/searchads/answer/2405081). | attribute | `Status` | Yes |\n| `engineStatus` | Additional status of the negative campaign keyword in the external engine account. | attribute | `String` | Yes |\n| `creationTimestamp` | Timestamp of the negative keyword's creation, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `lastModifiedTimestamp` | Timestamp of the negative keyword's most recent modification, formatted in ISO 8601. | attribute | `Timestamp` | Yes |\n| `agency` | Agency name. | attribute | `String` | Yes |\n| `agencyId` | DS agency ID. | attribute | `ID` | Yes |\n| `advertiser` | Advertiser name. | attribute | `String` | Yes |\n| `advertiserId` | DS advertiser ID. | attribute | `ID` | Yes |\n| `account` | Engine account name. | attribute | `String` | Yes |\n| `accountId` | DS engine account ID. | attribute | `ID` | Yes |\n| `accountEngineId` | ID of the account in the external engine account. | attribute | `String` | Yes |\n| `accountType` | Engine account type: `Google AdWords`, `Bing Ads`, `Yahoo Japan Listing Ads`, `Yahoo Search Marketing`, `Yahoo Gemini`, `Baidu`, or `Comparison Shopping`. | attribute | `Engine type` | Yes |\n| `campaign` | Campaign name. | attribute | `String` | Yes |\n| `campaignId` | DS campaign ID. | attribute | `ID` | Yes |\n| `campaignStatus` | The status of the campaign that contains this item. | attribute | `Status` | Yes |\n| `negativeCampaignKeywordId` | DS negative campaign keyword ID. | attribute | `ID` | Yes |\n| `negativeCampaignKeywordText` | The keyword text. | attribute | `String` | Yes |\n| `negativeCampaignKeywordMatchType` | Match type of the negative keyword: `Broad`, `Exact`, `Phrase`, or `Content`. Currently only for Google Ads accounts. | attribute | `Match type` | Yes |"]]