Campaign Management

AI-generated Key Takeaways

• This guide details how to automate Google Ads campaign management using the Google Ads API, including account creation, campaign setup, and linking to Merchant Center.

• The process involves setting up Google Ads, obtaining API access, linking Merchant Center, managing Shopping campaigns, and configuring analytics for tracking and reporting.

• Developers can utilize Google Ads client libraries or the REST API for seamless integration with their applications.

This page outlines the steps to automate campaign management with the Google Ads API.

You can use the Google Ads API to do the following:

• Create and manage Google Ads accounts
• Manage ad campaigns
• Link Google Ads to Merchant Center.

The code samples in this guide use the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Google Ads

• Create a Google Ads manager account
• Create Google Ads accounts
• Administer an existing account

Get API Access

• Google Ads API

Link Merchant Center and Google Ads

• Accept link through Google Ads

Manage Shopping campaigns

• Create a campaign
• Manage a campaign
• Create product groups
• Filter products
• Set campaign priority

Set up analytics

• Conversion tracking
• Reporting