Google Ads scripts work with the following Google Ads entities:
- Account
- Get account information.
- Ad groups
- Pause/enable or change default keyword max CPC bid. Create keywords, expanded text ads, and negative keywords.
- Ad params
- Create or remove ad params.
- Ad media
- Upload or query ad media.
- Ads
- Pause/enable/remove or get an ad.
- Ad schedule
- Get or remove an ad schedule. Set bid modifier.
- Bidding Strategy
- Access account-level flexible bidding strategies. More about bidding.
- Budget orders
- Query budget orders.
- Budgets
- Get or set budget amount.
- Campaigns
- Pause/enable or modify budget. Create ad groups and negative keywords.
- Display
- Create, remove, or change CPM and max CPC bid for keywords, placements, topics, or audiences.
- Extensions
- Create or remove ad extensions: callout, message, mobile app, phone number, review, sitelink, or snippet.
- Keywords
- Pause/enable, remove, or change max CPC bid. Search keywords only.
- Labels
- Create, remove, apply to, or remove from entities.
- Negative keywords
- Create or remove.
- Reports
- Support for all listed reports.
- Shared sets
- Includes supports for both excluded placement list and negative keyword list.
- Share negative keyword or placement lists across campaigns.
- Shopping campaigns
- Set up or manage Shopping campaigns.
- Targeting
- Access campaign-level targeting. Available targets include location, proximity, platforms, language, content labels, and audiences.
- User lists
- Query or manage user lists.