AdWords manager accounts provide your collection of accounts with structure, allowing you to scale by operating on sub-trees of the complete hierarchy. They also help you provide classification to the accounts you manage.
- Visit this manager accounts page and click Start using manager accounts.
Enter the email address you want to use for this account. The email address must not already be associated with other AdWords accounts.
Give your manager account a name. This is the name that your merchants will see listed as client manager if they log into AdWords, then choose Settings (Gear icon) > Account settings > Account access.
Choose how you plan to use the account, either as an account to manage your own set of AdWords accounts, or to manage accounts for other businesses.
Select your country and time zone.
Select a permanent currency for your account. This selection will associate your manager account with an appropriate currency for any specific billing needs for your account. It is recommended to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies.
Check the box to accept the rules of use and click Save and continue.
Once your email is verified, your new manager account will be active.
You cannot create manager accounts automatically. You can modify the associations between them and client accounts through the API though, which is covered in other sections of this guide.