This page outlines various limits and limitations in AdWords scripts that you should be aware of. These limits can change at any time without warning, so ensure that your scripts are flexible and contain error handling.
Execution time limits
AdWords scripts for advertiser accounts can execute for a maximum of 30 minutes, after which they will be cancelled. All of the changes made before the script was cancelled will be applied.
MCC scripts can normally execute for a maximum of 30 minutes after which
they will be cancelled. However, if an MCC script uses the
method to process accounts in parallel, and specify a callback method, then it can
execute up to a maximum of 60 minutes before being cancelled. This is
illustrated in the figure below, where
processAccount is the parallel function,
allFinished is the callback method when calling executeInParallel.
All of the changes made before the script was cancelled will be applied.
- A single iterator will return at most 50,000 entities (keywords, ads,
ad groups, or campaigns).
falseafter that, and a warning will be logged.
- A single selector can handle at most 10,000 IDs in
selector.withIds(). If 10,000 or more IDs are specified,
selector.get()will throw a runtime error. Similarly, specifying an
Id IN [LIST]condition with a list of IDs > 10,000 will result in a runtime error.
- A single script can process at most 250,000 entities of all types.
falseafterwards for any iterator, and a warning will be logged.
- A single script can create 250,000 keywords and ads at the most. Successive attempts to create entities will fail, and a warning will be logged.
- Logging output will be truncated at 100Kb. A warning will be logged if that happens.
- When using the
executeInParallelmethod, MCC scripts can process a maximum of 50 accounts.
Quotas for Google services
The underlying Google Apps Script services impose daily quotas and hard limits on some features. For a list of these quotas, refer to this page.
OAuth2 is used to authorize scripts. Each account has a limit of 250 authorized scripts. Beyond that limit, one of the previously authorized scripts will be deauthorized. This is only temporary, and the script can be reauthorized the next time it is opened.
AdWords Express and
AdWords for video accounts
These types of campaigns cannot be used with AdWords scripts. A CampaignSelector
(such as in
AdWordsApp.campaigns().get()) will automatically filter these
campaigns from the results. AdWords scripts can be used in accounts managed by
AdWords Express, but any campaigns created will be regular non-express campaigns.