AdWords automation made easy

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many AdWords accounts.

Getting started
Only entry-level familiarity with JavaScript is needed—the IDE helps with syntax highlighting, auto-complete, and previewing. All you need is an AdWords account to start writing your first script.

Get Started

What's new

May 1, 2015

AdWords scripts can now manage product listings and Merchant Center accounts through the Shopping Content Service.

AdWords scripts can now access the following account-level ad extensions: callout, mobile app, and review.

April 2, 2015

Shopping channel and channel exclusivity are now supported.

Setting or clearing bid strategies at the keyword level is now possible.

March 10, 2015

AdWords scripts now supports Upgraded URLs.

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AdWords Scripts