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AdWords scripts

AdWords automation made easy

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many AdWords accounts.

Getting started
Only entry-level familiarity with JavaScript is needed—the IDE helps with syntax highlighting, auto-complete, and previewing. All you need is an AdWords account to start writing your first script!

What's new

January 23, 2015
  • AdWords scripts can now access the following Display criteria of an account: keywords, placements, topics, audiences.
  • AdWords scripts can now manage bidding for campaigns, ad groups, and criteria.
January 12, 2015
Bulk upload is now supported in Scripts--bulk manage entities such as campaigns, ad groups, ads and keywords, or bulk upload offline conversions.
December 11, 2014
Builders for ads and keywords were added; existing ad group and ad extension builders were standardized.
December 2, 2014
AdWords scripts has integrated with some Advanced APIs.
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