Privacy strategies

  • The Google Mobile Ads SDK now uses Publisher first-party ID (formerly same app key) to deliver more relevant ads using app data.

  • Publisher first-party ID is enabled by default in Google Mobile Ads SDK 21.4.0 and higher.

  • You can disable Publisher first-party ID using MobileAds.putPublisherFirstPartyIdEnabled(false) in your code.

  • While the name and API have changed, existing same app key activations for SDK versions 21.4.0 to 22.5.0 remain unaffected.

  • Refer to the Privacy strategies for Android page for key considerations regarding Google Play and Android privacy changes.
Select platform: Android iOS Unity

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

Publisher first-party ID

Prerequisites: Google Mobile Ads SDK 22.6.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID, to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

Kotlin

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false)

Java

// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false);