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Custom events let you add waterfall mediation for an ad network that isn't a
supported ad network. You do this by implementing
a custom event adapter for the ad network you want to integrate.
Prerequisites
Before you can create custom events, you must first integrate one of the
following ad format into your app:
The fully-qualified name of the class that implements the custom event
adapter—for example,
com.google.ads.mediation.sample.customevent.SampleCustomEvent. As a best
practice, we recommend using a single adapter class for all custom event ad
formats.
Label
A unique name defining the ad source.
Parameter
An optional string argument passed to your custom event adapter.
Initialize the adapter
When
Google Mobile Ads SDK
initializes,
initialize()
is invoked on all supported third-party adapters and custom events configured
for the app within the Ad Manager UI. Use this method to
perform any necessary setup or initialization on the required third-party SDK
for your custom event.
Java
packagecom.google.ads.mediation.sample.customevent;importcom.google.android.gms.ads.mediation.Adapter;importcom.google.android.gms.ads.mediation.InitializationCompleteCallback;importcom.google.android.gms.ads.mediation.MediationConfiguration;publicclassSampleAdNetworkCustomEventextendsAdapter{privatestaticfinalStringSAMPLE_AD_UNIT_KEY="parameter";@Overridepublicvoidinitialize(Contextcontext,InitializationCompleteCallbackinitializationCompleteCallback,List<MediationConfiguration>mediationConfigurations){// This is where you will initialize the SDK that this custom// event is built for. Upon finishing the SDK initialization,// call the completion handler with success.initializationCompleteCallback.onInitializationSucceeded();}}
Kotlin
packagecom.google.ads.mediation.sample.customeventimportcom.google.android.gms.ads.mediation.Adapterimportcom.google.android.gms.ads.mediation.InitializationCompleteCallbackimportcom.google.android.gms.ads.mediation.MediationConfigurationclassSampleCustomEvent:Adapter(){privatevalSAMPLE_AD_UNIT_KEY="parameter"overridefuninitialize(context:Context,initializationCompleteCallback:InitializationCompleteCallback,mediationConfigurations:List<MediationConfiguration>){// This is where you will initialize the SDK that this custom// event is built for. Upon finishing the SDK initialization,// call the completion handler with success.initializationCompleteCallback.onInitializationSucceeded()}}
Report version numbers
All custom events must report to
Google Mobile Ads SDK
both the version of
the custom event adapter itself and the version of the third-party SDK the
custom event interfaces with. Versions are reported as
VersionInfo
objects:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eCustom events enable waterfall mediation for unsupported ad networks by implementing a custom event adapter.\u003c/p\u003e\n"],["\u003cp\u003eBefore creating custom events, you must integrate a supported ad format (Banner, Interstitial, Native, or Rewarded) into your app.\u003c/p\u003e\n"],["\u003cp\u003eA custom event needs to be defined in the Ad Manager UI with a class name, label, and optional parameter.\u003c/p\u003e\n"],["\u003cp\u003eCustom event adapters must report their version and the third-party SDK version to the Google Mobile Ads SDK using \u003ccode\u003eVersionInfo\u003c/code\u003e objects.\u003c/p\u003e\n"],["\u003cp\u003eAd requests are handled differently for each ad format; refer to the specific instructions for Banner, Interstitial, Native, or Rewarded ads.\u003c/p\u003e\n"]]],[],null,["# Setup\n\nCustom events let you add waterfall mediation for an ad network that isn't a\n[supported ad network](/ad-manager/mobile-ads-sdk/android/choose-networks). You do this by implementing\na custom event adapter for the ad network you want to integrate.\n\nPrerequisites\n-------------\n\nBefore you can create custom events, you must first integrate one of the\nfollowing ad format into your app:\n\n- [Banner](/ad-manager/mobile-ads-sdk/android/banner)\n- [Interstitial](/ad-manager/mobile-ads-sdk/android/interstitial)\n- [Native](/ad-manager/mobile-ads-sdk/android/native)\n- [Rewarded](/ad-manager/mobile-ads-sdk/android/rewarded)\n\nCreate a custom event in the UI\n-------------------------------\n\nA custom event must first be created in the Ad Manager\nUI. See the instructions in\n\n[Create and manage yield\ngroups](//support.google.com/admanager/answer/7390828).\n\n\nYou need to supply the following:\n\nClass Name\n\n: The fully-qualified name of the class that implements the custom event\n adapter---for example,\n\n `com.google.ads.mediation.sample.customevent.SampleCustomEvent`. As a best\n practice, we recommend using a single adapter class for all custom event ad\n formats.\n\nLabel\n\n: A unique name defining the ad source.\n\nParameter\n\n: An optional string argument passed to your custom event adapter.\n\nInitialize the adapter\n----------------------\n\nWhen\n\nGoogle Mobile Ads SDK\n\ninitializes,\n\n`initialize()`\n\nis invoked on all supported third-party adapters and custom events configured\nfor the app within the Ad Manager UI. Use this method to\nperform any necessary setup or initialization on the required third-party SDK\nfor your custom event. \n\n### Java\n\n package com.google.ads.mediation.sample.customevent;\n\n import com.google.android.gms.ads.mediation.Adapter;\n import com.google.android.gms.ads.mediation.InitializationCompleteCallback;\n import com.google.android.gms.ads.mediation.MediationConfiguration;\n\n public class SampleAdNetworkCustomEvent extends Adapter {\n private static final String SAMPLE_AD_UNIT_KEY = \"parameter\";\n\n @Override\n public void initialize(Context context,\n InitializationCompleteCallback initializationCompleteCallback,\n List\u003cMediationConfiguration\u003e mediationConfigurations) {\n // This is where you will initialize the SDK that this custom\n // event is built for. Upon finishing the SDK initialization,\n // call the completion handler with success.\n initializationCompleteCallback.onInitializationSucceeded();\n }\n }\n\n### Kotlin\n\n package com.google.ads.mediation.sample.customevent\n\n import com.google.android.gms.ads.mediation.Adapter\n import com.google.android.gms.ads.mediation.InitializationCompleteCallback\n import com.google.android.gms.ads.mediation.MediationConfiguration\n\n class SampleCustomEvent : Adapter() {\n private val SAMPLE_AD_UNIT_KEY = \"parameter\"\n\n override fun initialize(\n context: Context,\n initializationCompleteCallback: InitializationCompleteCallback,\n mediationConfigurations: List\u003cMediationConfiguration\u003e\n ) {\n // This is where you will initialize the SDK that this custom\n // event is built for. Upon finishing the SDK initialization,\n // call the completion handler with success.\n initializationCompleteCallback.onInitializationSucceeded()\n }\n }\n\nReport version numbers\n----------------------\n\nAll custom events must report to\n\nGoogle Mobile Ads SDK\n\nboth the version of\nthe custom event adapter itself and the version of the third-party SDK the\ncustom event interfaces with. Versions are reported as\n\n[`VersionInfo`](/ad-manager/mobile-ads-sdk/android/reference/com/google/android/gms/ads/VersionInfo)\n\nobjects: \n\n### Java\n\n package com.google.ads.mediation.sample.customevent;\n\n public class SampleCustomEvent extends Adapter {\n\n @Override\n public VersionInfo getVersionInfo() {\n String versionString = new VersionInfo(1, 2, 3);\n String[] splits = versionString.split(\"\\\\.\");\n\n if (splits.length \u003e= 4) {\n int major = Integer.parseInt(splits[0]);\n int minor = Integer.parseInt(splits[1]);\n int micro = Integer.parseInt(splits[2]) * 100 + Integer.parseInt(splits[3]);\n return new VersionInfo(major, minor, micro);\n }\n\n return new VersionInfo(0, 0, 0);\n }\n\n @Override\n public VersionInfo getSDKVersionInfo() {\n String versionString = SampleAdRequest.getSDKVersion();\n String[] splits = versionString.split(\"\\\\.\");\n\n if (splits.length \u003e= 3) {\n int major = Integer.parseInt(splits[0]);\n int minor = Integer.parseInt(splits[1]);\n int micro = Integer.parseInt(splits[2]);\n return new VersionInfo(major, minor, micro);\n }\n\n return new VersionInfo(0, 0, 0);\n }\n }\n\n### Kotlin\n\n package com.google.ads.mediation.sample.customevent\n\n class SampleCustomEvent : Adapter() {\n override fun getVersionInfo(): VersionInfo {\n val versionString = VersionInfo(1,2,3).toString()\n val splits: List\u003cString\u003e = versionString.split(\"\\\\.\")\n\n if (splits.count() \u003e= 4) {\n val major = splits[0].toInt()\n val minor = splits[1].toInt()\n val micro = (splits[2].toInt() * 100) + splits[3].toInt()\n return VersionInfo(major, minor, micro)\n }\n\n return VersionInfo(0, 0, 0)\n }\n\n override fun getSDKVersionInfo(): VersionInfo {\n val versionString = VersionInfo(1,2,3).toString()\n val splits: List\u003cString\u003e = versionString.split(\"\\\\.\")\n\n if (splits.count() \u003e= 3) {\n val major = splits[0].toInt()\n val minor = splits[1].toInt()\n val micro = splits[2].toInt()\n return VersionInfo(major, minor, micro)\n }\n\n return VersionInfo(0, 0, 0)\n }\n }\n\nRequest ad\n----------\n\nTo request an ad, refer to the instructions specific to the ad format:\n\n- [Banner](/ad-manager/mobile-ads-sdk/android/custom-events/banner)\n- [Interstitial](/ad-manager/mobile-ads-sdk/android/custom-events/interstitial)\n- [Native](/ad-manager/mobile-ads-sdk/android/custom-events/native)\n- [Rewarded](/ad-manager/mobile-ads-sdk/android/custom-events/rewarded)"]]