Smart Banners

  • Smart Banners are responsive ad units that automatically adjust their size to fit the width of the device screen.

  • Smart Banners have three possible ad heights (32dp, 50dp, 90dp) depending on the screen height of the device.

  • When using Smart Banners, specify SMART_BANNER as the adSize and set the AdView width to match_parent.

  • Consider using newer adaptive banners instead of Smart Banners for enhanced functionality.
Select platform: Android iOS Unity

Smart Banners are ad units that render screen-width banner ads on any screen size across different devices in either orientation. Smart Banners detect the width of the device in its current orientation and create the ad view that size.

Three ad heights are implemented in smart banners:

Ad height Screen height
32 dp ≤ 400 dp
50 dp > 400 dp and ≤ 720 dp
90 dp > 720 dp

Typically, Smart Banners on phones have a height of 50 dp in portrait and 32 dp in landscape. On tablets, height is normally 90 dp in both orientations.

When an image ad isn't large enough to take up the entire allotted space, the image will be centered, and the space on either side will be filled in.

To use Smart Banners in XML, specify the constant SMART_BANNER for the ad size and set the width of the AdView to match_parent. For example:

<com.google.android.gms.ads.admanager.AdManagerAdView
  xmlns:ads="http://schemas.android.com/apk/res-auto"
  android:layout_width="match_parent"
  android:layout_height="wrap_content"
  ads:adSize="SMART_BANNER"
  ads:adUnitId="ca-app-pub-3940256099942544/6300978111">
</com.google.android.gms.ads.admanager.AdManagerAdView>

To create a Smart Banner programmatically, use AdSize.SMART_BANNER as the ad size:

Java

AdManagerAdView adView = new AdManagerAdView(this);
adView.setAdSizes(AdSize.SMART_BANNER);

Kotlin

val adView = AdManagerAdView(this)
adView.adSizes = AdSize.SMART_BANNER