The Things to do platform enables qualifying partners to show travel activity related items on Google-owned surfaces. The feed is currently used for advertising campaigns in Things to do ads and powering the Things to do search experience.

Data ingestion

Product data is sent by you to Google via SFTP using SSH authentication. Things to do processing pipleline will then take place and convert the data to an internal format, which is then used by the Things to do platforms to serve content to the users.

The supported upload format is JSON. If there are too many activities to be uploaded in a single file, you can upload the data using multiple files by having the correct metadata fields in each of the uploaded files. The Things to do processing pipeline will then consider those uploads as a single feed.

Upload cadence

How frequently the data is uploaded should be based on how often the content of the data changes and how much it changed by. In general, Google recommends you upload a new version of the data once per day, however you can upload more or less often based on the size of the feed and the frequency at which the content changes.

Validation errors and warnings

A partner frontend will be made available to you as part of the integration. The frontend provides up-to-date transfer status of your feed uploads, a listing of product uploaded and any error messages which occurred during processing.

The URL and credentials will be shared once integration work has begun.

Things to do policies

Contents uploaded must comply with Things to do policies. Products which violate the policies may be taken down by Google without notice.

Getting support

For integration-related technical support, please contact ttd-support@google.com.

For contractual questions, please speak to your Google representative.