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Image and photography guidelines
Use the following guidelines for Things to do to better reach users and drive
performance for your business. While many of these guidelines are considered
best practice, and therefore not mandatory, all ads and assets must comply with
the Google Ads Policy.
The quality of photos are a very crucial element of Things to do. The images are
used for Things to do Ads as well as the Things to do experience module. The
guidance below will help you tactically understand what makes a good vs. bad
image for Things to do and avoid common mistakes and pitfalls that can hurt
are generally the same as for other image or shopping ads. The images will be
scaled down and/or cropped as needed but must be big enough to fill the space.
While the minimum image size is 300x300, we recommend to provide
content that's at least 1024 x 683 px with best case to be 2048 x 1366 px.
This ensures sharpness is maintained after cropping and resizing.
The aspect ratio can be any however we recommend 4:3 or 1:1, with preference
for 1:1 ratio which will allow more versatility in cropping the image. Vertical
or horizontal subjects should be always centered and in focus.
The images can not be animated. Supported formats are JPG and PNG.
Quality best practices
In today’s visually-driven world, great photos are no longer a nice-to-have.
They’re a necessity — especially for the new generation of travelers. There are
some key ways that improving photo quality can benefit a business. Images help
users understand your business, products and brand as well as critical to ads
that perform well. Providing users with the highest quality visual content
possible is critical to success. Quality means many things to us, from the
conceptual (telling authentic stories) to the technical (showing subjects in
Photography is one of the primary ways people learn about Things to do on
Google. That means it plays a critical role in whether they decide to book.
Following some simple photography fundamentals can transform average photos into
great ones. We created this guide to break them down for you.