Image guidelines

Use the following guidelines for Things to do to better reach users and drive performance for your business. While these guidelines are considered best practice, and therefore not mandatory, all ads and assets must comply with Google’s Google Ads Policy.

Marketing images

Images are a very crucial element of Things to do. The guidance below will help you tactically understand what makes a good vs. bad image for Things to do Ads and avoid common mistakes and pitfalls that can hurt performance.

Format requirements are generally the same as for other image or shopping ads. The images will be scaled down and/or cropped as needed but must be big enough to fill the ad space - this means sizes more than 300x300, it doesn't need to be any specific size. The aspect ratio is 1:1. It can not be animated. Supported formats are JPG and PNG.

Use high quality images

Images help users understand your business, products. and brand. They are critical to ads that perform well.

For best results, avoid images that are blurry, skewed, upside-down, unclear, have a border, are color-inverted, or excessively filtered.

Do use the natural lines of an image.

Do use images that are in focus.

Do use the raw, natural composition of photos.

Don't use visually skewed images.

Don't use blurry images.

Don't use inverted color or excessive filters.

No overlaid logos

Don’t overlay a logo on top of an image. Images where the logo is integrated in the photograph are OK.

Do preserve the original image, ensuring it’s the focus.

Don't overlay logos/other graphics on images.

Avoid overlaid text

Text is not allowed and general editorial guidelines will be applied. The format will have the same level of review as other google ads (e.g. text ads) and ads with non-compliant images / text will be disapproved and flagged with us.

Do preserve the original image, ensuring it’s the focus.

Don't overlay logos/other graphics on images.

Do not overlay buttons

Buttons (which promise non-existent functionality like “play”, “download” or “close”) violate Google’s Google Ads policy.

Do use the original image without button graphics that mislead functionality.

Do preserve the original image, ensuring it’s the focus.

Don't add buttons to your image as they aren’t a clickable element.

Make your product or service the focus of the image

Blank space should not take up more than 80% of the image. Your product or service should be the focus.

Avoid collage images

Use single images. Collages are not recommended.

Avoid digital composite backgrounds

Avoid displaying products over digital composite backgrounds, including an all-white background. Instead use quality photographs that have physical settings with organic shadows and lighting.