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Title and description provided by the partner to Things to do are used for two
main purposes:
Depending on the surface and product, title and description may be displayed
to the user as part of Google's user experience. For example. Things to do Ads
display the title as part of the Ads carousel.
Used by Things to do processing pipeline as a signal to help determine
service type, related points of interest and destinations.
Product title
The product title should be a straightforward and concise description of the
product being offered. From the title, the users should be able to quickly
understand where and what is the product on offer. To have the best user
experience, the title should match the title of the landing page exactly and be
no longer than 150 characters. Titles must not contain emoji and other symbols,
as they are not allowed and be removed as part of processing.
Recommended: Include the location where
the product is being offered.
Recommended: Describe what is being
offered.
Recommended: Try to be concise and limit
the title to less than 50 characters if possible.
Not Recommended: Titles that don't
describe the product.
Not Recommended: Titles which are too long
or overly descriptive.
Not Allowed: Discounts or promotions in titles. Titles should only describe the experience that is being offered.
Examples
Recommended
Not recommended
Priority Access Entrance Ticket to the Louvre Museum
Fifa Museum: Skip the line ticket
One day guided tour around Paris
Adult Ticket
Fifa ⚽ Museum 🎟️
Product title and option title
If there is only a single product option, the product title may be the same as
the option title. If multiple product options are provided, the option title
must be unique to the option (i.e. no other options in the same product
can have this title).
Product description
The product description field can be used to provide detailed descriptions about
the product. In contrast with the title, the description field can accept up to
16k characters (though we recommend no more than 10k characters) and
support HTML tag based formatting of the content.
The following HTML tags are supported:
h1-h5
ul, ol, li
strong, italic, em
p, br
Tags outside of the preceding list are removed during processing and whitespace
/ newline based formatting is not supported.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-20 UTC."],[[["\u003cp\u003ePartner-provided titles and descriptions are crucial for Google's user experience (e.g., Things to do Ads) and internal processing (e.g., service type identification).\u003c/p\u003e\n"],["\u003cp\u003eProduct titles should be concise, location-specific descriptions of the offering, ideally under 50 characters and matching the landing page title.\u003c/p\u003e\n"],["\u003cp\u003eProduct descriptions allow for detailed information using supported HTML tags (h1-h5, ul, ol, li, strong, italic, em, p, br) up to 10k characters, complementing but not duplicating product features.\u003c/p\u003e\n"],["\u003cp\u003eWhen offering multiple product options, each option must have a unique title to avoid confusion and ensure clear presentation.\u003c/p\u003e\n"]]],["Titles and descriptions provided for \"Things to do\" are used to display information to users and determine service details. Product titles should be concise, under 150 characters, and accurately describe the product and its location. Option titles must be unique if multiple options exist. Descriptions can be up to 10,000 characters, formatted with specific HTML tags, and should not duplicate product features. Promotions and symbols are not allowed in titles.\n"],null,[]]