Optimizing your feed increases the chance of your products surfacing on various Things to do surfaces. The general feed recommendations in this document is applicable to all product types and across multiple surfaces.
In addition to the following recommendations, see also the following guides to optimise for various product types and surfaces:
- Attractions products optimization guide
- Experiences products optimization guide
- Operator booking module optimization guide
Provide the default adult price as the only price option
Supply the default price as the only price option for each product Option
for distinct geo criteria.
While the Things to do Feed Specification allows supplying multiple prices, only the lowest matched price is used. To prevent accidentally displaying a child price to users, you should only upload default adult ticket prices.
Provide the total price of group bookings
For products that require a minimum number of attendees (group bookings), send Google the total price of the group booking (instead of the average single person price).
Provide the higher of the residence versus non-residence price
If a product has a resident price and non resident price, provide the higher of the two prices. As a general principle, the price provided to Google must be the price at which any adult is able to participate.
Provide detailed product description
Google makes use of product descriptions in several ways including extracting key information about the product as well as displaying it to the user on certain surfaces. Writing an accurate product description improves the chances the product is shown as well as conversions when the user clicks through to see the details.
For more information see Title and description guidelines.
Localize languages to provide a better user experience
To offer a better user experience and improve click through rate, it is recommended that you provide localized language strings.
Treat zh-CN, zh-HK and zh-TW, zh-hans, zh-hant as separate languages
Due to differences in written character set and dialect, explicitly treat zh-CN, zh-HK, zh-TW and zh-SG as independent languages. That is even in the case where the same landing page is used for the different dialects, provide separate entries for each language.
Provide rating and other optional data to generate additional user interest
Optional informational fields such as ratings and fulfillment_type get
additional UI treatment on certain surfaces. Seeing these additional information
builds user trust, generates additional interest and improves the overall user
experience. It is recommended to include ratings if the data is
available.
The following fields are particularly important across multiple surfaces:
ratingfulfillment_typeconfirmation_typerelated_media
Provide accurate POI & product category
Points of interest information helps Things to do to more quickly and accurately determine related points of interest of a product and thus decrease the chance your product is incorrectly served. Product category similarly helps to categorize your products more accurately and increase the chance your products are shown when users browse experiences and other categorical searches.