Landing page guidelines

Following are a list of recommendations for landing pages:

  • The product landing page should prominently display the product.

  • Product landing page should not be a list view, while other products are allowed on the landing page but they should take less space than the product the user clicked on.

  • Price and product details (such as ratings) should match what is shown on Things to do Ads and Search. You shouldn’t link directly to a checkout page.

  • The list view landing page should be a list page, however the product which the user clicked must be prominently shown in the list page.

  • When present the list view URL will be used by Things to do Ads in preference of the product landing page URL. If list view is not provided by you, then the product landing page URL will be used.

For more information see Things to do policies.