This page describes how to use product names.
Shortening Google product names
When referring to a Google product, sometimes you might want to abbreviate the product name. For example, when you're referring to Google Spreadsheets, it can be awkward to refer to it as Google Spreadsheets every time; sometimes you might want to call it Spreadsheets.
Use the full trademarked product name. Don't abbreviate product names except for cases where you are following the UI or are limited by space constraints (as in a table heading). In that case, make it clear that you're talking about the Google product and not some other thing with a similar name.
If you use a product name as a modifier, pay close attention to which article precedes the product name. For example, consider Firebase Authentication (the long name) and Authentication (the short name). You would write a Firebase Authentication environment, but an Authentication environment.
Possessives of product names
For information about forming possessives with product names, see Company- and product-name possessives.
Using "the" with product names
Don't use the before a product name unless you're using the name to qualify something else. Do use the before tool and API names.
Recommended: Using Cloud Datastore with Cloud Dataproc
Recommended: The Cloud Datastore options page
Recommended: The Google Cloud Console
Recommended: The Transcoder API
gcloud command-line tool
Not recommended: Using the Cloud Datastore with Cloud Dataproc
Using "service" to refer to multiple products
It's OK to refer to Google products as services, such as the Google Kubernetes Engine service or the Compute Engine service. However, if the term services leads to ambiguity, use the product names.
Using product names as verbs
Don't use product names or feature names as verbs.