Google uses structured data to understand the content on the page. You can help us by providing specific information about your site, which can help your site display in richer features in search results. If you’re just getting started, visit Understand how structured data works.
| Features | Filter column | |
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A news, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images. Get started |
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News, Sports |
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Book actions that enable users to buy the book that they find directly from Search results. Get started |
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Entertainment, Education and Science, Ecommerce |
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Breadcrumb Navigation that indicates the page's position in the site hierarchy. Get started |
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Generic |
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Carousel Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course, Restaurant, Movie. Get started |
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Food and Drink, News, Education and Science, Entertaiment, Sports |
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Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description. Get started |
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Education and Science |
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Critic review A snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews can be about Book, Movie, and Local business. Get started |
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Organizations, Education and Science, Entertainment |
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Large data sets that appear in Google Dataset Search. Get started |
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Education and Science |
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An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google. Get started |
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Jobs |
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An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Get started |
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Entertainment |
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Fact Check A summarized version of a credible site's evaluation of a claim made by others. Get started |
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News |
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FAQ A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Get started |
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Ecommerce, Organizations |
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Home Activities An interactive rich result where people can discover online activities that they can do from home. Get started |
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Education and Science, Organizations |
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How-to A How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text. Get started |
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Education and Science, Organizations |
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Image License In Google Images, the Licensable badge tells people that license information is available for the image, and provides a link to the license in the Image Viewer, which offers more detail on how someone can use the image. Get started |  |
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An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. Get started |
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Jobs |
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Job Training (beta) An interactive rich result that helps job seekers and prospective students find a job training program. Get started |  |
Jobs, Education and Science |
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Local Business Business details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items. Get started |
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Organizations |
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Your organization's logo in search results and Google Knowledge Graph. Get started |
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Organizations, Jobs |
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The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2019"). You can provide details about the movies, such as the title of each movie, director information, and images. Get started |
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Entertainment |
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Estimated salary Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. Get started |
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Jobs |
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Podcast Enable your podcast to appear in Google Search with a playable link, or in other Google Podcasts platforms such as the Google Podcasts app, Google Assistant, and more. Get started |
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Entertainment, News |
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Information about a product, including price, availability, and review ratings. Get started |
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Ecommerce |
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Q&A Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Get started |
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Recipes that display as an individual rich result or part of a host carousel. Get started |
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Food and Drink |
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Review snippet A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. Get started |
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Organizations, Ecommerce, Food and Drink, Entertainment |
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Sitelinks Search box A search box that is scoped to your website when it appears as a search result. Get started |
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Software App (beta) Information about a software app, including rating information, a description of the app, and a link to the app. Get started |
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Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Get started |
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News |
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Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines. Get started |
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News |
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Video information in search results, with the option to play the video, specify video segments, and live-stream content. Get started |
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Food and Drink, News, Education and Science, Sports |