Google uses structured data to understand the content on the page. You can help us by providing specific information about your site, which can help your site display in richer features in search results. If you’re just getting started, visit Understand how structured data works.
| Features | Filter column | |
|---|---|---|
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Article A news, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images. Get started |
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News, Sports |
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Book Book actions that enable users to buy the book that they find directly from Search results. Get started |
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Entertainment, Education and Science, Ecommerce |
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Breadcrumb Navigation that indicates the page's position in the site hierarchy. Get started |
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Generic |
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Carousel Rich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories. This feature works best when used in combination with one of the following features: Article, Recipe, Course, Restaurant, Movie. Get started |
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Food and Drink, News, Education and Science, Entertaiment, Sports |
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Course Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description. Get started |
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Education and Science |
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Critic review A snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews can be about Book, Movie, and Local business. Get started |
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Organizations, Education and Science, Entertainment |
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Dataset Large data sets that appear in Google Dataset Search. Get started |
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Education and Science |
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Employer Aggregate Rating An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google. Get started |
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Jobs |
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Event An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Get started |
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Entertainment |
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Fact Check A summarized version of a credible site's evaluation of a claim made by others. Get started |
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News |
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FAQ A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Get started |
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Ecommerce, Organizations |
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How-to A How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text. Get started |
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Education and Science, Organizations |
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Job Posting An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. Get started |
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Jobs |
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Job Training (beta) An interactive rich result that helps job seekers and prospective students find a job training program. Get started |  |
Jobs, Education and Science |
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Local Business Listing Business details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items. Get started |
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Organizations |
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Logo Your organization's logo in search results and Google Knowledge Graph. Get started |
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Organizations, Jobs |
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Movie The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2019"). You can provide details about the movies, such as the title of each movie, director information, and images. Get started |
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Entertainment |
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Occupation Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google. Get started |
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Jobs |
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Product Information about a product, including price, availability, and review ratings. Get started |
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Ecommerce |
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Q&A Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Get started |
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Recipe Recipes that display as an individual rich result or part of a host carousel. Get started |
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Food and Drink |
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Review snippet A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. Get started |
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Organizations, Ecommerce, Food and Drink, Entertainment |
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Sitelinks Searchbox A search box that is scoped to your website when it appears as a search result. Get started |
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Software App (beta) Information about a software app, including rating information, a description of the app, and a link to the app. Get started |
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Speakable Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Get started |
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News |
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Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines. Get started |
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News |
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Video Video information in search results, with the option to play the video, specify video segments, and live-stream content. Get started |
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Food and Drink, News, Education and Science, Sports |