Google Search indexes AMP pages to provide a fast, reliable web experience. When an AMP page is available, it can be featured on mobile search as part of rich results and carousels. For more information on the benefits of using AMP, see the AMP Project case studies.
On mobile search, the AMP icon helps users quickly identify pages that load quickly and smoothly. When users select an AMP page, Google Search retrieves the page from the Google AMP Cache, enabling a variety of load optimizations that often make these pages appear instantly, such as prerendering. Currently, AMP pages on desktop don’t display with rich features (such as the AMP logo and carousels) and aren't served from the Google AMP Cache/AMP Viewer. Canonical AMP Pages behave like standard results.
Your AMP pages in Google Search results
Your AMP content could appear in Google Search results in carousels and rich results. A carousel is a container for multiple rich results of the same type. A carousel can also contain recipes, articles, and visual stories from different sites in one carousel (for example, Top stories). A rich result is a result that includes styling, images, and other features. For more information, see About Search Features.
Search features that work with AMP
You can add structured data to your content to make your page eligible to appear in carousels and rich results. Being eligible for a certain Search feature doesn’t guarantee display of that feature.
If you have duplicate pages for the same content, we recommend placing the same structured data on all page duplicates, not just on the canonical page. For more information on placement, see the Structured Data General Guidelines.
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Top stories carousel: A container that includes articles, live blogs, and videos. To help Google better understand your page, add structured data to your page for one or more of the following schema types (depending on your content type):
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Host carousel: A container for multiple rich results of the same type on your site. To help Google better understand your page, add structured data to your page for one or more of the following schema types (depending on your content type):
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Rich result: A result that includes styling, images, and other features. To help Google better understand your page, add structured data to your page for one or more of the following schema types (depending on your content type):
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Visual stories: A visual storytelling format in Google Search results that
immerses the user in a tap-through full-screen experience. To help Google better understand
your page, add the
amp-story component, follow the
AMP
Project best practices for AMP stories, and add the applicable
structured data feature(s). For more
information about what AMP stories are, see
AMP stories. |
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The Google AMP Viewer
When your AMP content is linked from Google Search, it may be shown in the Google AMP Viewer. Your content is cached and served by the Google AMP Cache in order to optimize the delivery of content for a better user experience. At the top of the Google AMP Viewer, the domain of your content is displayed so that users understand who published it.
The Google AMP Viewer is a hybrid environment where you can collect data about the user. Data collection by Google is governed by Google’s privacy policy. As an AMP page publisher whose content is displayed in the Google AMP Viewer, your data collection is governed by your privacy policy. Because you choose the behaviors and vendor integrations in your AMP page, you are responsible for fulfilling the compliance obligations that result from those choices.