在 COVID-19 公告中加入結構化資料 (Beta 版)

因應 COVID-19 疫情,許多機構 (例如政府機關、公衛機構和學校等) 都開始發布會對時程和日常生活其他層面造成影響的緊急公告,包括設施關閉、活動延期,以及設立新醫療設施 (例如檢測中心)。以下是一些特殊公告範例:

  • 居家避疫命令公告
  • 關閉通知 (例如學校停課或大眾運輸暫停營運)
  • 政府補助公告 (例如失業給付、帶薪假或一次性紓困補助)
  • 檢疫隔離規範
  • 旅遊限制
  • 新的免下車檢測中心設立通知
  • 宣布現場活動改為線上舉行或取消的公告
  • 服務時間調整和購物限制公告
  • 疾病傳播統計資料和地圖
Google 搜尋中的 COVID-19 公告範例

如何導入 COVID-19 公告

您可以透過以下兩種做法導入 COVID-19 公告:

  • 在網頁中新增 SpecialAnnouncement 結構化資料 (建議做法):結構化資料是一種標準化格式,作用是提供網頁相關資訊和將網頁內容分類。如果您是第一次使用結構化資料,請參閱這篇文章,進一步瞭解結構化資料的運作方式。如要導入 COVID-19 公告結構化資料,請按照這些步驟操作
  • 透過 Search Console 提交公告內容:如果您沒有存取網站 HTML 的權限,或是需要快速提交公告 (但沒時間導入結構化資料),可以透過 Search Console 提交公告內容。這項工具僅適用於張貼後一個月內就會失效的短期公告。此外,您目前無法在 Search Console 中更新公告內容 (如果使用結構化資料則可以更新公告,藉此提供其他詳細資訊或延長公告日期)。瞭解詳情

如何新增結構化資料

結構化資料是一種標準化格式,作用是提供網頁相關資訊以及將網頁內容分類。如果您是第一次使用結構化資料,請參閱這篇文章進一步瞭解結構化資料的運作方式。

以下簡要說明如何建立、測試及發布結構化資料。如需在網頁中新增結構化資料的逐步指南,請前往結構化資料程式碼研究室

  1. 新增必要屬性。如要瞭解應在網頁上的何處插入結構化資料,請觀看「JSON-LD 結構化資料:網頁上的插入位置」影片。
  2. 遵循指南
  3. 使用複合式搜尋結果測試驗證程式碼。
  4. 部署幾個包含結構化資料的網頁,並使用網址檢查工具測試 Google 轉譯網頁的情形。請確認 Google 可以存取您的網頁,且網頁並未遭到 robots.txt 檔案或 noindex 標記封鎖,也未設有登入規定。如果網頁看起來沒問題,您可以要求 Google 重新檢索您的網址
  5. 為了讓 Google 掌握異動內容,建議您提交 Sitemap。您可以使用 Search Console Sitemap API 自動執行這項操作。

透過 Search Console 為您的網站提交 COVID-19 公告 (Beta 版)

這項工具可以協助政府機關和官方衛生機構為自身的官方網站提交有關 COVID-19 的重要公告,特別適合無法使用結構化資料的機構使用。包括設施關閉、活動延期,以及設立新醫療設施 (例如檢測中心)。Google 搜尋可以根據這項資訊有效掌握貴機構的網頁內容,除了為相關使用者提供網頁搜尋結果外,也會一併顯示重要公告。

開啟 COVID-19 公告提交工具

功能適用情況

在 COVID-19 疫情蔓延之際,為因應各機構的迫切需求,我們正積極開發這項功能,因此您可能會發現相關的需求或指南有所變更。請注意,這項工具是為了方便醫療和政府機構張貼公告而設。此外,您可能不會立即在 Google 搜尋中看到相關結果;但您可以先提供結構化資料,也可透過 Search Console 提交公告內容,日後當這項功能正式上線後,Google 搜尋就能以正確的格式來顯示您的公告。這麼做有助於 Google 瞭解 COVID-19 公告背後的資料,我們也會致力於拓展工具,以支援更多用途。

範例

居家避疫公告

以下是會影響多個縣市的居家避疫公告範例。

JSON-LD


<html>
  <head>
    <title>Shelter-in-place announcement</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "SpecialAnnouncement",
      "name": "Shelter-in-place for 3 California counties",
      "text": "As of 11:59 pm on March 17, 2020, all individuals in the 3 counties must strictly follow the provisions in this new Order. This new Order will be in effect through March 30, 2020.",
      "datePosted": "2020-03-17T08:00",
      "expires": "2020-03-24T23:59",
      "quarantineGuidelines": "https://example.org/california/shelter-in-place/",
      "diseasePreventionInfo": "https://example.org/california/prevention-tips/",
      "category": "https://www.wikidata.org/wiki/Q81068910",
      "spatialCoverage": [
        {
          "type": "AdministrativeArea",
          "name": "San Francisco County, CA"
        },
        {
          "type": "AdministrativeArea",
          "name": "Marin County, CA"
        },
        {
          "type": "AdministrativeArea",
          "name": "Santa Clara County, CA"
        }
      ]
    }
    </script>
  </head>
  <body>
  </body>
</html>

微資料


<html itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
<head>
  <title itemprop="name">Shelter-in-place for 3 California counties</title>
</head>
<body>
  <p itemprop="datePosted" content="2020-03-17T08:00">March 17, 2020</p>
  <meta itemprop="expires" content="2020-03-30T08:00" />
  <p itemprop="text">As of 11:59 pm on March 17, 2020, all individuals in the 3 counties must strictly follow the provisions in this new Order. This new Order will be in effect through March 30, 2020.</p>
  <p itemprop="quarantineGuidelines" content="https://example.org/california/shelter-in-place/"><a href="https://example.org/california/shelter-in-place/">Learn more</a>.</p>
  <meta itemprop="diseasePreventionInfo" content="https://example.org/california/prevention-tips/" />
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="San Francisco County, CA" />
    </div>
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="Marin County, CA" />
  </div>
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="Santa Clara County, CA" />
  </div>
</body>
</html>

在單一網頁顯示多項更新

以下是含有多個公告的單一更新網頁範例。

JSON-LD


<html>
  <head>
    <title>CA Updates on COVID-19</title>
    <script type="application/ld+json">
  [{
      "@context": "https://schema.org",
      "@type": "SpecialAnnouncement",
      "name": "Shelter-in-place for 3 California counties",
      "text": "<a href=https://example.org/california/executive-order-123>Executive order 123</a> requires residents to shelter-in-place through April 30. Additional disease prevention and quarantine guidelines are also available.",
      "datePosted": "2020-04-01T08:00",
      "expires": "2020-05-03T23:59",
      "quarantineGuidelines": "https://example.org/california/shelter-in-place",
      "diseasePreventionInfo": "https://example.org/california/prevention-tips",
      "category": "https://www.wikidata.org/wiki/Q81068910",
      "spatialCoverage": [
        {
          "type": "AdministrativeArea",
          "name": "Santa Clara County, CA"
        },
        {
          "type": "AdministrativeArea",
          "name": "Marin County, CA"
        },
        {
          "type": "AdministrativeArea",
          "name": "Santa Clara County, CA"
        }
      ]
    },
  {
      "@context": "https://schema.org",
      "@type": "SpecialAnnouncement",
      "name": "New information regarding worker benefits during COVID-19",
      "text": "A new summary chart explains the benefits for workers that are impacted by COVID-19. <a href=https://example.org/california/summary-of-benefits>Learn more</a>.",
      "datePosted": "2020-03-30T08:00",
      "expires": "2020-04-06T23:59",
      "newsUpdatesAndGuidelines": "https://example.org/california/worker-benefits-covid-19",
      "category": "https://www.wikidata.org/wiki/Q81068910",
      "spatialCoverage":
        {
          "type": "State",
          "name": "CA"
        }
    },
    {
      "@context": "https://schema.org",
      "@type": "SpecialAnnouncement",
      "name": "Updates on key federal changes to make food and health care more accessible",
      "text": "The Federal Government is making food and health care more accessible.",
      "datePosted": "2020-03-29T08:00",
      "expires": "2020-04-05T23:59",
      "newsUpdatesAndGuidelines": "https://example.org/california/food-health-guidelines",
      "diseasePreventionInfo": "https://example.org/california/prevention-tips",
      "category": "https://www.wikidata.org/wiki/Q81068910",
      "spatialCoverage":
        {
          "type": "State",
          "name": "CA"
        }
      }
  ]
    </script>
  </head>
  <body>
  </body>
</html>

微資料


<html>
<head>
  <title itemprop="name">CA Updates on COVID-19</title>
</head>
<body>
<div itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
  <h2 itemprop="name">Shelter-in-place for 3 California counties</h2>
  <meta itemprop="datePosted" content="2020-03-17T08:00" />
  <meta itemprop="expires" content="2020-03-30T08:00" />
  <p itemprop="text"><a href=https://example.org/california/executive-order-123>Executive order 123</a> requires residents to shelter-in-place through April 30. Additional disease prevention and quarantine guidelines are also available.</p>
  <p itemprop="quarantineGuidelines" content="https://example.org/california/shelter-in-place/"><a href="https://example.org/california/shelter-in-place/">Learn more</a>.</p>
  <meta itemprop="diseasePreventionInfo" content="https://example.org/california/prevention-tips/" />
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="San Francisco County, CA" />
    </div>
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="Marin County, CA" />
  </div>
  <div itemprop="spatialCoverage" itemtype="http://schema.org/AdministrativeArea" itemscope>
    <meta itemprop="name" content="Santa Clara County, CA" />
  </div>
</div>
<div itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
  <h2 itemprop="name">New information regarding worker benefits during COVID-19</h2>
  <meta itemprop="datePosted" content="2020-03-30T08:00" />
  <meta itemprop="expires" content="2020-04-06T23:59" />
  <p itemprop="text">A new summary chart explains the benefits for workers that are impacted by COVID-19. <a href=https://example.org/california/summary-of-benefits>Learn more</a>.</p>
  <meta itemprop="newsUpdatesAndGuidelines" content="https://example.org/california/worker-benefits-covid-19" />
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="spatialCoverage" itemtype="http://schema.org/State" itemscope>
    <meta itemprop="name" content="CA" />
    </div>
</div>
<div itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
  <h2 itemprop="name">Updates on key federal changes to make food and health care more accessible</h2>
  <meta itemprop="datePosted" content="2020-03-29T08:00" />
  <meta itemprop="expires" content="2020-04-05T23:59" />
  <p itemprop="text">The Federal Government is making food and health care more accessible.</p>
  <meta itemprop="newsUpdatesAndGuidelines" content="https://example.org/california/food-health-guidelines" />
  <meta itemprop="diseasePreventionInfo" content="https://example.org/california/prevention-tip" />
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="spatialCoverage" itemtype="http://schema.org/State" itemscope>
    <meta itemprop="name" content="CA" />
    </div>
</div>
</body>
</html>

政府補助公告

以下是政府針對小型企業提供新補助的公告範例。

JSON-LD


<html>
  <head>
    <title>New Paycheck Protection Program for small business</title>
    <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "SpecialAnnouncement",
    "name": "New Paycheck Protection Program for small business",
    "text": "Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.",
    "datePosted": "2020-03-30T08:00",
    "expires": "2020-04-24T23:59",
    "category": "https://www.wikidata.org/wiki/Q81068910",
    "spatialCoverage": {
      "type": "Country",
        "name": "US"
        },
    "governmentBenefitsInfo": {
      "@type": "GovernmentService",
      "name": "Paycheck Protection Program",
      "url":  "https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp",
      "provider": {
        "@type": "GovernmentOrganization",
        "name": "US Small Business Administration"
       },
      "serviceType": "http://schema.org/BusinessSupport",
      "audience": {
        "@type": "Audience",
        "name": "Small businesses"
        }
      }
    }
  }
    </script>
  </head>
  <body>
  </body>
</html>

微資料


<html itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
<head>
  <title itemprop="name">New Paycheck Protection Program for small business</title>
</head>
<body>
  <meta itemprop="datePosted" content="2020-03-30T08:00" />
  <meta itemprop="expires" content="2020-04-24T23:59" />
  <p itemprop="text">Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.</p>
  <div itemprop="spatialCoverage" itemtype="http://schema.org/Country" itemscope>
    <meta itemprop="name" content="US" />
  </div>
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="governmentBenefitsInfo" itemtype="http://schema.org/GovernmentService" itemscope>
    <meta itemprop="url" content="https://www.example.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program-ppp" />
    <div itemprop="provider" itemtype="http://schema.org/GovernmentOrganization" itemscope>
      <meta itemprop="name" content="US Small Business Administration" />
    </div>
    <div itemprop="audience" itemtype="http://schema.org/Audience" itemscope>
      <meta itemprop="name" content="Small businesses" />
    </div>
    <meta itemprop="serviceType" content="http://schema.org/BusinessSupport" />
  </div>
</body>
</html>

學校停課公告

以下是學校停課公告的範例。

JSON-LD


<html>
  <head>
    <title>COVID-19 School Announcements</title>
    <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "SpecialAnnouncement",
    "name": "COVID-19 School Announcements",
    "text": "All schools will remain closed through a minimum of May 1 in alignment with school
    districts across all Bay Area counties.",
    "datePosted": "2020-03-17T08:00",
    "expires": "2020-03-24T23:59",
    "category": "https://www.wikidata.org/wiki/Q81068910",
    "schoolClosuresInfo": "https://example-school-district.org/announcements/extended-closure-notice",
    "announcementLocation": {
      "@type": "CivicStructure",
      "name": "Example School",
      "url": "https://example-school.org/",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "123 West Chestnut Drive",
        "addressLocality": "Palo Alto",
        "postalCode": "13478",
        "addressRegion": "CA",
        "addressCountry": "US"
      }
    }
  }
    </script>
  </head>
  <body>
  </body>
</html>

微資料


<html itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
<head>
  <title itemprop="name">COVID-19 School Announcements</title>
</head>
<body>
  <p itemprop="datePosted" content="2020-03-17T08:00">March 17, 2020</p>
  <meta itemprop="expires" content="2020-03-30T08:00" />
  <p itemprop="text">All schools will remain closed through a minimum of May 1 in alignment with school districts across all Bay Area counties.</p>
  <p itemprop="schoolClosuresInfo" content="https://example-school-district.org/announcements/extended-closure-notice"><a href="https://example-school-district.org/announcements/extended-closure-notice">Learn more</a>.</p>
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="announcementLocation" itemtype="http://schema.org/CivicStructure" itemscope>
    <meta itemprop="name" content="Example School" />
    <meta itemprop="url" content="https://example-school.org/" />
    <div itemprop="address" itemtype="http://schema.org/PostalAddress" itemscope>
      <meta itemprop="streetAddress" content="123 West Chestnut Drive" />
      <meta itemprop="addressLocality" content="Palo Alto" />
      <meta itemprop="postalCode" content="13478" />
      <meta itemprop="addressRegion" content="CA" />
      <meta itemprop="addressCountry" content="US" />
    </div>
  </div>
</body>
</html>

COVID-19 檢測設施公告

以下是 COVID-19 檢測設施公告的範例。

JSON-LD


<html>
  <head>
    <title>COVID-19 testing facility announcement</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "SpecialAnnouncement",
      "name": "Example Health Care announces COVID-19 testing facility",
      "text": "Example Health Care’s same-day primary care program is offering drive-through testing, by appointment, for SARS-CoV-2, the coronavirus that causes COVID-19.",
      "datePosted": "2020-03-16T08:00",
      "expires": "2020-03-24T23:59",
      "gettingTestedInfo": "https://med.example.edu/news/covid-19-testing-facility.html",
      "category": "https://www.wikidata.org/wiki/Q81068910",
      "announcementLocation" : {
        "@type": "CivicStructure",
        "name": "Example Health Care",
        "url": "https://examplehealthcare.org/",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "123 West Chestnut Drive",
          "addressLocality": "Palo Alto",
          "postalCode": "13478",
          "addressRegion": "CA",
          "addressCountry": "US"
          }
        }
      }
    </script>
  </head>
  <body>
  </body>
</html>

微資料


<html itemscope itemprop="SpecialAnnouncement" itemtype="https://schema.org/SpecialAnnouncement">
<head>
  <title itemprop="name">Example Health Care announces COVID-19 testing facility</title>
</head>
<body>
  <p itemprop="datePosted" content="2020-03-17T08:00">March 17, 2020</p>
  <meta itemprop="expires" content="2020-03-30T08:00" />
  <p itemprop="text">Example Health Care’s same-day primary care program is offering drive-through testing, by appointment, for SARS-CoV-2, the coronavirus that causes COVID-19.</p>
  <p itemprop="gettingTestedInfo" content="https://med.example.edu/news/covid-19-testing-facility.html"><a href="https://med.example.edu/news/covid-19-testing-facility.html">Learn more</a>.</p>
  <meta itemprop="category" content="https://www.wikidata.org/wiki/Q81068910" />
  <div itemprop="announcementLocation" itemtype="http://schema.org/CivicStructure" itemscope>
    <meta itemprop="name" content="Example Health Care" />
    <meta itemprop="url" content="https://examplehealthcare.org/" />
    <div itemprop="address" itemtype="http://schema.org/PostalAddress" itemscope>
      <meta itemprop="streetAddress" content="123 West Chestnut Drive" />
      <meta itemprop="addressLocality" content="Palo Alto" />
      <meta itemprop="postalCode" content="13478" />
      <meta itemprop="addressRegion" content="CA" />
      <meta itemprop="addressCountry" content="US" />
    </div>
  </div>
</body>
</html>

指南規範

您必須遵守以下指南規範,才能讓您的公告在 Google 搜尋中以特殊公告的形式呈現。

結構化資料類型定義

您的內容必須包含必要的屬性,才能在 Google 搜尋中以特殊公告的形式呈現。如果您擁有相關資訊,建議您一併新增建議的屬性。

SpecialAnnouncement

schema.org 內提供 SpecialAnnouncement 的完整定義。SpecialAnnouncement 在 Schema.org 上仍處於開發階段,但您還是可以開始使用這項屬性。

必要屬性
datePosted

DateTime

COVID-19 公告的發布日期 (採用 ISO-8601 格式)。

name

Text

COVID-19 公告的簡短標題,例如:"Stanford announces COVID-19 testing facility"

text 或指向其他資訊的特定屬性

您必須加入 text,或根據公告的主題,加入下列其中一個指向其他公告相關資訊的屬性:

建議屬性
announcementLocation

LocalBusinessCivicStructure

SpecialAnnouncement 相關聯的特定地點,例如特定檢測設施或有特殊營業時間的商家。如果是較大的地理區域 (例如宣布對整個區域實施檢疫隔離),建議您使用 spatialCoverage

announcementLocation.address

PostalAddress

公告內容主要涉及的詳細街道地址。

announcementLocation.name

Text

公告內容主要涉及的地點名稱,例如檢測設施的名稱。

announcementLocation.url

URL

可供使用者進一步瞭解公告內容涉及地點的網址,例如說明檢測設施位置、服務時間和適用對象的網址。

category

URL

描述特殊公告類別的網址。請將類別設為 COVID-19 的 Wikipedia 網頁:https://www.wikidata.org/wiki/Q81068910

diseasePreventionInfo

URLWebContent

疾病預防相關資訊 (如適用於公告)。

diseaseSpreadStatistics

URLWebContentDatasetObservation

與疾病傳播情形相關的統計資訊 (如適用於公告),可以是 WebContent、直接以 Dataset 描述,或資料集內的特定 Observation。如果提供 WebContent 網址,其所表示的網頁也可能會包含其他標記。

expires

DateTime

內容失效日 (採用 ISO-8601 格式)。在這個日期之後,內容就會下架或沒有用處。 如果您不知道內容何時會失效,請不要加入這個屬性。

gettingTestedInfo

URLWebContent

針對 MedicalCondition 接受 COVID-19 檢測的相關資訊 (如適用於公告)。

governmentBenefitsInfo

GovernmentService

與 COVID-19 相關的新政府補助資訊 (如適用於公告)。如果選擇使用 governmentBenefitsInfo,則必須新增下列屬性:

如需這些屬性運作方式的完整範例,請參閱政府補助公告範例

governmentBenefitsInfo.audience

Audience

符合政府補助領取資格的對象。以適用於小型企業的政府補助為例:


{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "governmentBenefitsInfo" : {
    "@type": "GovernmentService",
    "audience": {
        "@type": "Audience",
        "name": "Small businesses"
     }
  }
}
governmentBenefitsInfo.audience.name

Text

符合政府補助領取資格的對象名稱。以適用於小型企業的政府補助為例:


{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "governmentBenefitsInfo" : {
    "@type": "GovernmentService",
    "audience": {
        "@type": "Audience",
        "name": "Small businesses"
     }
  }
}
governmentBenefitsInfo.name

Text

政府補助的名稱。例如:"Paycheck Protection Program"

governmentBenefitsInfo.provider

GovernmentOrganization

提供補助的政府機構。例如:


{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "governmentBenefitsInfo" : {
    "@type": "GovernmentService",
    "provider": {
        "@type": "GovernmentOrganization",
        "name": "US Small Business Administration"
     }
  }
}
governmentBenefitsInfo.provider.name

Text

提供補助的政府機構名稱。例如:


{
  "@context": "https://schema.org",
  "@type": "SpecialAnnouncement",
  "governmentBenefitsInfo" : {
    "@type": "GovernmentService",
    "provider": {
        "@type": "GovernmentOrganization",
        "name": "US Small Business Administration"
     }
  }
}
governmentBenefitsInfo.serviceType

GovernmentBenefitsType

為了因應 COVID-19 疫情而發放的政府補助類型。請使用以下列舉的其中一種屬性:

governmentBenefitsInfo.url

URL

政府補助的詳細資訊網址。

newsUpdatesAndGuidelines

URLWebContent

包含 COVID-19 最新消息和相關規範的網頁 (如適用於公告)。這可以是網站上包含 SpecialAnnouncement 標記的主網頁,但也可以是其他網頁。

publicTransportClosuresInfo

URLWebContent

與 COVID-19 相關的大眾運輸關閉資訊 (如適用於公告)。

quarantineGuidelines

URLWebContent

與 COVID-19 相關的檢疫隔離規則指南 (如適用於公告)。

schoolClosuresInfo

URLWebContent

與 COVID-19 相關的學校停課資訊 (如適用於公告)。

spatialCoverage

Place

特殊公告內容主要涉及的地理區域 (如適用)。舉例來說,公告可能是會影響多個區域的居家避疫命令。 如果公告會同時影響某個區域和某個特定地點 (例如服務整個區域的圖書館因疫情關閉),請同時使用 spatialCoverageannouncementLocation

text

Text

COVID-19 公告的文字摘要,可以包含連結和清單等 HTML 內容。有效的 HTML 標記包括:<h1><h6><br><ol><ul><li><a><p><div><b><strong><i><em>

例如:"Stanford Health Care’s same-day primary care program is offering drive-through testing, by appointment, for SARS-CoV-2, the coronavirus that causes COVID-19."

travelBans

URLWebContent

與 COVID-19 相關的旅遊禁令資訊 (如適用於公告)。

說明與支援

加入我們的技術支援群組:除了參考下列最佳做法外,凡是負責發布 COVID-19 相關資訊的國家衛生部和美國州級機構,皆可加入我們新成立的技術支援群組。如果貴機構網站有 Google 搜尋方面的問題,這個群組可以幫忙解答。如要申請加入這個技術支援群組,請填寫這份表單

申請

透過 Search Console 監控複合式搜尋結果

Search Console 這項工具能協助您監控網頁在 Google 搜尋中的成效。 Google 會主動將您的網頁納入搜尋結果,您無需為此申請使用 Search Console,但是您可以藉由這項服務瞭解並改善 Google 檢索您網站的方式。建議在下列情況查看 Search Console:

  1. 首次部署結構化資料後
  2. 發布新範本或更新程式碼後
  3. 定期分析流量

首次部署結構化資料後

在 Google 為網頁建立索引後,請透過相關複合式搜尋結果狀態報告查看是否存在任何問題。 理想情況下,有效網頁會增加,但錯誤或警告不會變多。如果您在結構化資料中發現問題,請依下列步驟操作:

  1. 修正錯誤
  2. 檢查線上網址,查看問題是否仍繼續發生。
  3. 透過狀態報告要求驗證

發布新範本或更新程式碼後

當您對網站進行大幅變更時,請留意結構化資料中錯誤和警告的數量是否增加。
  • 如果錯誤增加,代表新推出的範本可能無法正常運作,或者網站採用新方式與現有範本互動,但效果不佳。
  • 如果有效項目減少,但錯誤並未隨之增加,代表您的網頁可能已不再內嵌結構化資料。請使用網址檢查工具找出問題的原因。

定期分析流量

透過成效報表分析您的 Google 搜尋流量。 這些資料會顯示您的網頁在 Google 搜尋中呈現為複合式搜尋結果的頻率、使用者點擊的頻率,以及您的搜尋結果平均排名。您也可以使用 Search Console API 自動提取這些結果。

疑難排解

如果您無法順利導入結構化資料,請參考下列資源。