Employer Aggregate Rating

If your site publishes user-generated ratings about hiring organizations, you should add EmployerAggregateRating structured data to your site. EmployerAggregateRating is an evaluation of a hiring organization compiled from many users. Adding EmployerAggregateRating can provide job seekers with ratings about a hiring organization to help them choose a job. It also offers prominent brand placement in the enriched job search experience on Google.

Example

Here's an example for EmployerAggregateRating using JSON-LD code in the Structured Data Testing Tool.

Here's how ratings about hiring organizations may look in the enriched job search experience on Google.

Employer rating example in search results

Add aggregate ratings

  1. Ensure that Googlebot can crawl your web pages that post employer aggregate ratings (not protected by a robots.txt file or robots meta tag).
  2. Follow our guidelines.
  3. Add EmployerAggregateRating structured data to your web page.
  4. Validate your code using the Structured Data Testing Tool. Paste your code into the tool and click the validate button.
  5. Deploy a few pages using your structured data and use Fetch as Google to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by robots, noindex, or login requirements. If the page looks okay, use that tool to request an index of the page. Read here to find out how to test a page hosted on a local server or behind a firewall.
  6. To monitor errors, verify your site ownership in Search Console. If Search Console notices any dramatic changes in error rates, you might be notified by email about the change.
  7. After Google has indexed the page, look for errors and properly processed data using the Structured Data report in Search Console. Ideally you should see an increase of rich results or structured data types and no increase in error rates.
    • If you see your structured data being crawled without errors, update your sitemap to have Google crawl those pages regularly.
    • If you find problems in your structured data, fix it, retest on Fetch as Google, and request another index until everything looks good in the reports. Then deploy the rest of your pages.
  8. Monitor your error rates periodically using the Rich Cards or Structured Data report, especially after releasing new templates or updating your code.

Guidelines

You must follow these guidelines to be eligible to appear in the Google job search experience.

Technical guidelines

  • Make sure that the ratings are available to users from the page where you add EmployerAggregateRating structured data. It should be immediately obvious to users that the page has rating content.
  • Provide rating information about a specific hiring organization, not about a category or a list of items. For example, “top 10 best places to work” and “tech companies” aren't specific hiring organizations.
  • By default, Google assumes that your site uses a 5-point scale, where 5 is the best possible rating and 1 is the worst, but you can use any other scale. If you use a different scale, you can specify the best and worst ratings, and Google scales that to the 5-star system.

Content guidelines

  • Users must be able to post their own ratings on your site and your site must host those user ratings.
  • The number of ratings should reflect actual ratings that users provide.
  • The aggregate score should be accurately derived from the provided ratings.

Structured data type definitions

This section describes the structured data types related to employer aggregate ratings.

You must include the required properties for your structured data to display in search results. You can also include the recommended properties to add more information to your structured data, which could provide a better user experience.

EmployerAggregateRating

Properties
@type Set @type to "EmployerAggregateRating".
bestRating

Number, required if the rating system is not a 5-point scale. If bestRating is omitted, 5 is assumed.

The highest value allowed in this rating system.

itemReviewed

Thing, required

The organization that is being rated. The itemReviewed property must point to a schema.org/Organizaton that represents the company being rated. For example:

{
  "@context" : "http://schema.org/",
  "@type": "EmployerAggregateRating",
  "itemReviewed": {
    "@type": "Organization",
    "name" : "World's Best Coffee Shop",
    "sameAs" : "http://www.worlds-best-coffee-shop.example.com"
  }
}

ratingCount

Number, required

The total number of ratings of the organization on your site.

ratingValue

Number, required

A numerical quality rating for the organization.

worstRating

Number, required if the rating system is not a 5-point scale. If worstRating is omitted, 1 is assumed.

The lowest value allowed in this rating system.

Feedback geben zu...