Mark up your course lists with structured data so prospective students find you through Google Search. You can provide details including the course name, who's offering it, and a short description.
Example
Here's an example of a course in JSON-LD using the Structured Data Testing Tool:
Guidelines
In addition to the general structured data guidelines, Course markup should follow these additional guidelines:
- Only use course markup for educational content that fits the following definition of a course: A series or unit of curriculum that contains lectures, lessons, or modules in a particular subject and/or topic.
- A course must have an explicit educational outcome of knowledge and/or skill in a particular subject and/or topic, and be led by one or more instructors with a roster of students.
- A general public event such as “Astronomy Day” is not a course, and a single 2-minute “How to make a Sandwich Video” is not a course.
- Each course's name and
provider must be a valid
name and have a valid title. For example, the following naming practices are not valid:
- Promotional phrases: "Best school in the world"
- Prices in course titles: "Learn ukulele - only $30!"
- Using a non-course for a title, such as: "Make money fast with this class!"
- Discounts or purchase opportunties, such as: "Leaders in their fields share their secrets — 25% off!"
Structured data type definitions
You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.
Course
The full definition of Course is available at
schema.org/Course.
| Required properties | |
|---|---|
description |
A description of the course. Display limit of 60 characters. |
name |
The title of the course. |
| Recommended properties | |
|---|---|
provider |
The organization that publishes the source content of the course. For example, UC Berkeley. |
ItemList
Use the following ItemList properties to define a carousel that is specific to
your site. While ItemList isn't required, you must add the following properties
if you want your course to be eligible for a host carousel. In addition to the
course guidelines, follow
our guidelines for generating
carousels.
| Required properties | |
|---|---|
itemListElement |
Annotation for a single item page. |
ListItem.position |
Ordinal position of the item page in the list. |
ListItem.url |
The canonical URL of the item page. Every item should have a unique URL. |