Article

Adding structured data to your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features can include placement in the Top stories carousel, host carousel, Visual stories, and rich result features such as headline text and larger-than-thumbnail images. Your page may be eligible for different features depending on how you code your page:

• AMP with structured data: [Recommended] AMP pages with structured data can appear in the Top stories carousel, host carousel of rich results, Visual stories, and rich results in mobile Search results. These results can include images, page logos, and other interesting search result features.
• Non-AMP web page with structured data: Non-AMP article pages that include structured data can increase the likelihood of appearing in search results with rich result features.

By structuring your content according to this guide, your content may be automatically turned into an action on the Google Assistant. You can learn more about Content Actions on the Actions on Google docs.

Examples

Here's an example of JSON-LD code for an Article object.

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://google.com/article" }, "headline": "Article headline", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "datePublished": "2015-02-05T08:00:00+08:00", "dateModified": "2015-02-05T09:20:00+08:00", "author": { "@type": "Person", "name": "John Doe" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://google.com/logo.jpg" } }, "description": "A most wonderful article" } </script>

Here's an example of JSON-LD code for a Video object.

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "VideoObject", "name": "Introducing the self-driving bicycle in the Netherlands", "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.", "thumbnailUrl": "https://www.example.com/thumbnail.jpg", "uploadDate": "2016-03-31T08:00:00+08:00", "duration": "PT1M54S", "publisher": { "@type": "Organization", "name": "Google Nederland", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.jpg", "width": 600, "height": 60 } }, "contentUrl": "https://www.example.com/video/123/file.mp4", "embedUrl": "https://www.example.com/embed/123", "interactionCount": "5647018" } </script>

Implementation

AMP with structured data

AMP pages that have structured data can appear in a carousel of stories in search results. Without structured data, AMP pages may only appear as standard blue links in Google Search results. For more information about AMP in search results, see About AMP on Google Search.

To create an AMP page with structured data:

1. Follow the AMP Project specifications.
2. Follow the additional page guidelines to ensure that Google can crawl your page.
3. Add a structured data element describing the article or video on the page.
   If you have duplicate pages for the same content, we recommend placing the same structured data on all page duplicates, not just on the canonical page. For more information on placement, see the Structured Data General Guidelines.
4. Test your structured data using the Structured Data Testing Tool.

Non-AMP page with structured data

Non-AMP pages can be shown as a rich result in a rich result list, or in a carousel of similar non-AMP pages. Rich results can include headlines and images. Although Google can try to extract enough information from your page automatically to qualify for these features, if you include structured data on the page it can help Google better understand your page content and increase the likelihood of a rich or carousel result.

Non-AMP search results can include a headline and an image, as shown here:

Two non-carousel results for non-AMP web pages.	Carousel results for non-AMP web pages

To add structured data to your non-AMP article page:

1. Add a structured data element to your page, describing the article or video on the page.
2. Read the guidelines to ensure that Google can crawl your page.
3. Test your structured data using the Structured Data Testing Tool.

Google recommends creating an AMP version of your page to provide a better user experience on mobile devices. Read more about the benefits of AMP on mobile devices.

Guidelines

You must follow these guidelines to enable structured data to be eligible for inclusion in Google Search results.

Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.

• Webmaster guidelines
• General structured data guidelines
• Technical guidelines
• AMP logo guidelines (if applicable)
• AMP story metadata requirements (if applicable)

Technical guidelines

• If you offer subscription-based access to your website content, or if users must register for access, you should add structured data for subscription and paywalled content.
• For multi-part content, proper pagination markup using rel=next and rel=prev can help our algorithms correctly identify the extent of those articles. In addition, it's important that canonicalization is done correctly, with a rel=canonical pointing at either each individual page, or a "view-all" page (and not to page 1 of a multi-part series). Learn more about pagination and canonicalization.

AMP logo guidelines

The following guidelines apply to logos for all AMP pages, including AMP stories.

• The file must be a raster file, such as .jpg, .png, or .gif. Don't use vector files, such as .svg or .eps.
• Don't use animation.
• The graphic part of the logo should be legible on the background color.

The following guidelines apply to logos used for general AMP pages, not AMP stories. There are different logo requirements for AMP stories.

• The logo must be a rectangle, not a square.
• The logo should fit in a 60x600px rectangle, and either be exactly 60px high (preferred), or exactly 600px wide. For example, 450x45px would not be acceptable, even though it fits within the 600x60px rectangle.

  

• Publishers should use only one logo per brand that is consistent across general AMP pages.
• Use full wordmark or full logo; not an icon.
• The text in word-based logos should be at most 48px tall and centered vertically within the 60px image height. Add additional space to pad the height to 60px.

  

• Logos with a solid background should include 6px minimum padding around the graphic.

Structured data type definitions

The following sections describe the properties requirements for Article and Video structured data.

You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

Article objects

Article objects must be based on one of the following schema.org types: Article, NewsArticle, BlogPosting.

AMP

The following properties apply to AMP pages.

Required properties
author	Person or Organization The author of the article.
author.name	Text The name of the author.
datePublished	DateTime The date and time the article was first published, in ISO 8601 format. Best practices: The date shouldn't change over time. We recommend including the hour information in addition to the day in the timestamp. The value for dateModified should be more recent than the value for datePublished.
headline	Text The headline of the article. Headlines should not exceed 110 characters. For AMP stories, the headline should match the text in the first cover page in the AMP Story.
image	Repeated field of ImageObject or URL The URL to an image that is representative of the article or AMP story. Due to format differences in search results, the following image guidelines only apply to general AMP pages, not AMP stories. AMP stories have different requirements for images. Only a marked-up image that directly belongs to the article should be specified. Images should be at least 1200 pixels wide. Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or .gif format. For best results, provide multiple high-resolution images (minimum of 800,000 pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: { "@context": "https://schema.org", "@type": "NewsArticle", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ] }
publisher	Organization The publisher of the article.
publisher.logo	ImageObject The logo of the publisher. See the AMP logo guidelines for details.
publisher.logo.height	Number The height of the logo, in pixels.
publisher.logo.url	URL The URL of the logo.
publisher.logo.width	Number The width of the logo, in pixels.
publisher.name	Text The name of the publisher.

Recommended properties
dateModified	DateTime The date and time the article was most recently modified, in ISO 8601 format.
description	Text A short description of the article.
mainEntityOfPage	URL The canonical URL of the article page. Specify mainEntityOfPage when the article is the primary topic of the article page.

Non-AMP

The following properties apply to non-AMP pages.

Recommended properties
dateModified	DateTime The date and time the article was most recently modified, in ISO 8601 format. Add the dateModified property if you want to provide more accurate date information to Google. The Structured Data Testing Tool doesn't show a warning for this property, as it's only recommended if you decide that it's applicable to your site.
datePublished	DateTime The date and time the article was first published, in ISO 8601 format. Add the datePublished if you want to provide more accurate date information to Google. The Structured Data Testing Tool doesn't show a warning for this property, as it's only recommended if you decide that it's applicable to your site.
headline	Text The headline of the article. Headlines should not exceed 110 characters.
image	Repeated field of ImageObject or URL The URL to an image that is representative of the article. Only a marked-up image that directly belongs to the article should be specified. Images should be at least 696 pixels wide. Additional image guidelines: Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or. gif format. For best results, provide multiple high-resolution images (minimum of 300,000 pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: { "@context": "https://schema.org", "@type": "NewsArticle", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ] }

Video objects

Video objects must be based on the schema.org type VideoObject.

Właściwości wymagane
description	Text Opis filmu.
name	Text Tytuł filmu.
publisher.logo	ImageObject Logo wydawcy. W przypadku technologii AMP zapoznaj się z wytycznymi dotyczącymi stosowania logo na stronach AMP.
publisher.logo.url	URL Adres URL logo.
publisher.name	Text Nazwa wydawcy.
thumbnailUrl	Powtórzone pole URL Adres URL wskazujący plik miniatury filmu. Dodatkowe wytyczne dotyczące obrazów: Na każdej stronie musi znajdować się co najmniej jeden obraz (niezależnie od tego, czy są do niego dodane znaczniki). Google wybierze obraz najlepiej pasujący do wyników wyszukiwania pod względem rozdzielczości i współczynnika proporcji. Adresy URL obrazów muszą być dostępne do pobrania i zindeksowania. Obrazy muszą symbolizować treści objęte znacznikami. Obrazy muszą być w formacie JPG, PNG lub GIF. Najlepsze efekty zapewni użycie wielu obrazów o wysokiej rozdzielczości (składających się z co najmniej 50 tys. pikseli) i o tych współczynnikach proporcji: 16:9, 4:3 i 1:1. Na przykład: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]

Właściwości zalecane
contentUrl	URL Zalecamy podanie adresu URL filmu. Możesz to zrobić, używając właściwości contentUrl lub embedUrl albo obu naraz. Adres URL wskazujący multimedialny plik wideo. Przykład "contentUrl": "https://www.example.com/video/123/file.mp4" Przestrzegaj naszych sprawdzonych metod dotyczących filmów. Wskazówka: aby mieć pewność, że tylko Googlebot ma dostęp do Twoich treści, skorzystaj ze wstecznego wyszukiwania DNS.
duration	Duration Czas trwania filmu podany w formacie ISO 8601.
embedUrl	URL Zalecamy podanie adresu URL filmu. Możesz to zrobić, używając właściwości contentUrl lub embedUrl albo obu naraz. Adres URL prowadzący do odtwarzacza konkretnego filmu. Ta informacja znajduje się zwykle w elemencie src tagu <embed>. Przykład "embedUrl": "https://www.example.com/embed/123" Przestrzegaj naszych sprawdzonych metod dotyczących filmów. Wskazówka: aby mieć pewność, że tylko Googlebot ma dostęp do Twoich treści, skorzystaj ze wstecznego wyszukiwania DNS.
expires	Text Data, po której film nie będzie już dostępny, podana w formacie ISO 8601. Nie podawaj tej informacji, jeśli Twój film wideo będzie dostępny przez cały czas.
interactionCount	Text Liczba obejrzeń filmu.