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Step 4: Ads
Overview
By uploading products to Google Merchant Center, merchants can participate in
free listings. Just as Google doesn't charge sites to be part of Google Search
organic text results, merchants can have their products appear in organic search
results across different Google properties free of charge. However,
merchants cannot actively promote their products unless they use paid ad
campaigns such as Performance Max. By providing the ability to create a campaign
within your platform, you are giving merchants a more frictionless way to drive
growth for their businesses.
This guide covers only basic ad features. If you want to provide your merchants
with additional ad features, you can find more information on the Google Ads API
website. Your merchants can also access advanced features by logging in to the
Google Ads platform (without any additional integration work from your side).
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eGoogle Merchant Center allows for free product listings in organic search results across Google properties.\u003c/p\u003e\n"],["\u003cp\u003eTo actively promote products and drive growth, merchants need to utilize paid ad campaigns like Performance Max.\u003c/p\u003e\n"],["\u003cp\u003eThis guide focuses on basic ad features; advanced features can be accessed through the Google Ads API or platform directly.\u003c/p\u003e\n"]]],["Merchants can list products for free in Google's organic search results by uploading them to Google Merchant Center. Paid ad campaigns, like Performance Max, are required for actively promoting products. Platforms can enable merchants to create these paid campaigns directly, streamlining their growth efforts. While this guide covers basic ad features, the Google Ads API offers more advanced functionalities. Merchants can also access advanced features directly on the Google Ads platform.\n"],null,[]]
