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Introduction to Shopping Products
The goal of this guide is to make Google one of the best places for users to
start their shopping journeys. Regardless of where those journeys complete,
Google wants merchants to connect with users and help to drive sales.
Listings
There are two types of listings this integration guide aims to build:
Performance Max is the next generation of Smart Shopping campaigns. Like
SSC, Performance Max is goals-based which unlocks maximum performance across all
Google's ad Inventory and the following:
Goal-based campaign that focuses on achieving the performance objectives that
matter to you with automation and machine learning.
Path-to-purchase aware so the right ad can be served at the right time
according to your marketing objective.
Always serve on the best inventory across Google properties to reach customers
where they are efficiently and at scale.
Paid ads automatically serve across Google Search (next to search results),
the Shopping tab on Google Search, the Google Display network, Google
Images, Gmail , Discover, and YouTube.
Merchant Center
Google Merchant Center is a tool merchants use to upload their store and
product data to Google and make it available for Free Listings, Paid Ads and
other Google services.
Other areas to be aware about which this guide doesn't support:
Local Feed Partnership
Merchants who have a physical presence can benefit from
Local Inventory Ads, Free Local Listings through our
Local Feed Partnerships.
The local feeds partnership program helps retailers use local inventory ads or
free product listings through a point-of-sale (POS) or inventory data provider.
This guide doesn't have information on how to integrate with this; however,
plans to incorporate this in the future are underway. Merchants can integrate
directly with Local Inventory Ads in Merchant Center.
Youtube Shopping
YouTube Shopping is a feature that allows creators to sell products directly
through their videos. Creators can add product links to their videos, and
viewers can click the links to purchase the products directly from the
creator's website. YouTube Shopping is available in over 70 countries, and it is
growing in popularity as increasingly people turn to YouTube to find and
purchase products.
There are a number of benefits to using YouTube Shopping. For creators, YouTube
Shopping can be a great way to generate additional revenue from their videos.
For viewers, YouTube Shopping can be a convenient way to purchase products from
creators that they trust.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eGoogle Shopping enables businesses to connect with users and drive sales through free and paid product listings across Google's platforms.\u003c/p\u003e\n"],["\u003cp\u003eFree listings, managed through Google Merchant Center, provide organic visibility on the Shopping tab and other Google surfaces.\u003c/p\u003e\n"],["\u003cp\u003ePaid ads, powered by Google Ads and Performance Max, offer performance-based advertising across Search, Display, YouTube, and more.\u003c/p\u003e\n"],["\u003cp\u003ePerformance Max campaigns utilize automation and machine learning to optimize ad delivery and achieve marketing objectives.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Merchant Center serves as the central hub for uploading product data and managing both free and paid listings.\u003c/p\u003e\n"]]],["Google facilitates shopping through two types of listings: Free Listings and Paid Ads. Free Listings, powered by Google Merchant Center, offer free traffic to retailers' websites. Paid Ads, managed via Merchant Center, Google Ads, and Performance Max, provide pay-per-performance options across various Google platforms. Performance Max utilizes automation to optimize ad placement. Merchant Center enables merchants to upload product data for both types of listings. The document also mentions but does not describe Local Feed Partnership and Youtube Shopping integration.\n"],null,["Introduction to Shopping Products\n---------------------------------\n\nThe goal of this guide is to make Google one of the best places for users to\nstart their shopping journeys. Regardless of where those journeys complete,\nGoogle wants merchants to connect with users and help to drive sales.\n\n### Listings\n\nThere are **two types** of listings this integration guide aims to build:\n\n#### Free Listings\n\n- Powered by [Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/)\n- Free impressions and traffic to retailer's website\n- Includes free listings on the [Shopping tab and other various Google places](https://support.google.com/merchants/answer/9826670).\n- Monitor free clicks and impressions through Merchant Center\n- Add products, opt-in to free listings and start getting free traffic to your website!\n\n#### Paid Ads\n\n- Powered by [Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/), [Google Ads](https://ads.google.com/), and [Performance Max](https://ads.google.com/home/campaigns/performance-max/)\n- Pay per performance\n- Includes Shopping ads and other paid formats. Learn more about [paid ads and where they appear](https://support.google.com/merchants/answer/12446595?sjid=15851053623184189877-EU).\n\n### Integration tools of focus\n\n#### Performance Max\n\n[Performance Max](https://www.google.com/intl/en_us/retail/solutions/performance-max/) is the next generation of Smart Shopping campaigns. Like\nSSC, Performance Max is goals-based which unlocks maximum performance across all\nGoogle's ad Inventory and the following:\n\n- Goal-based campaign that focuses on achieving the performance objectives that\n matter to you with automation and machine learning.\n\n- Path-to-purchase aware so the right ad can be served at the right time\n according to your marketing objective.\n\n- Always serve on the best inventory across Google properties to reach customers\n where they are efficiently and at scale.\n\nPaid ads automatically serve across Google Search (next to search results),\nthe Shopping tab on Google Search, the [Google Display network](https://support.google.com/google-ads/answer/2404190), Google\nImages, Gmail , Discover, and YouTube.\n\n#### Merchant Center\n\n[Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/) is a tool merchants use to upload their store and\nproduct data to Google and make it available for Free Listings, Paid Ads and\nother Google services.\n\n### Other areas to be aware about which this guide doesn't support:\n\n#### Local Feed Partnership\n\nMerchants who have a physical presence can benefit from\n[Local Inventory Ads](https://www.google.com/intl/en_us/retail/solutions/local-inventory-ads/), [Free Local Listings](https://support.google.com/merchants/answer/9825611) through our\n[Local Feed Partnerships](https://support.google.com/merchants/answer/7683169?ref_topic=7676572).\nThe local feeds partnership program helps retailers use local inventory ads or\nfree product listings through a point-of-sale (POS) or inventory data provider.\n\nThis guide doesn't have information on how to integrate with this; however,\nplans to incorporate this in the future are underway. Merchants can integrate\ndirectly with [Local Inventory Ads in Merchant Center](https://support.google.com/merchants/topic/7258751).\n\n#### Youtube Shopping\n\nYouTube Shopping is a feature that allows creators to sell products directly\nthrough their videos. Creators can add product links to their videos, and\nviewers can click the links to purchase the products directly from the\ncreator's website. YouTube Shopping is available in over 70 countries, and it is\ngrowing in popularity as increasingly people turn to YouTube to find and\npurchase products.\n\nThere are a number of benefits to using YouTube Shopping. For creators, YouTube\nShopping can be a great way to generate additional revenue from their videos.\nFor viewers, YouTube Shopping can be a convenient way to purchase products from\ncreators that they trust.\n\nLearn more about how to integrate\n[Youtube Shopping with the Merchant Center](https://support.google.com/merchants/answer/12362804)."]]
