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Apparel
Introduction/Business Impact
Due to the nature of having numerous variations, apparel products require additional product data attributes to serve on Free Listing and Paid Ads. By meeting the Free Listing and Paid ads apparel product data requirements, this will help customers get the best experience to find their specific apparel products.
Apparel products have the potential to have many variants. For variant products, we recommend using the item_group_id attribute to group product variants in your product data. For apparel variants, these are attributes of similar products that only differ from one another like size, color, material, pattern, age_group, and gender.
Tech Guidance
We recommend following this guide to learn the best practices about how to approach submitting data to Merchant Center for apparel products. Below are additional recommendations:
Attribute mapper: We recommend building an attribute mapper which allows merchants to choose which field from their product catalog to source filling out the associated apparel attribute values. Or if the mapping is easy to do on behalf of the merchants, you can automate this without the merchant having to choose to make it easier for them. If you decide to automate, we recommend still providing the ability for your merchants to update specific product values to fix potential product issue errors.
Enhancing product titles: If it is possible and it is nice to have, we recommend restructuring the product titles sent on behalf of the merchants for apparel products. This can potentially improve performance. Otherwise and if you can’t, passing on product titles from your catalog is good enough.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["Apparel products need specific data attributes for optimal Free Listing and Paid Ads performance."],["Utilize the `item_group_id` attribute to effectively group product variants like size, color, and material."],["Consider building an attribute mapper to simplify the process of assigning apparel attributes."],["Enhance product titles if possible to potentially improve performance."]]],["Apparel products need extra attributes for Free Listings and Paid Ads to enhance customer experience. Use `item_group_id` to group variants like size, color, material, pattern, age, and gender. Create an attribute mapper, allowing merchants to map catalog fields to apparel attributes or automate mapping and give merchants the ability to change the product value if needed. Optionally, restructure product titles to improve performance. Refer to the provided guide for best practices on submitting apparel product data.\n"]]
