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4.3.3 Promotional Coupon Call-Out
By joining the Google Partners program, you are able to give promotional
offers, such as Google Ads credits, to eligible new advertisers in
your manager account.
UX Guidance
Once you become a Google Partner, you can call out associated promotional offers
within your core platform and Ads integration, as a way to incentivize merchants
to give Google Ads a try.
Suggested places in the experience to call out the promotional coupon are:
On the initial landing page of the integration
In any Google Ads upsell messages you may show for the case when the user has
skipped or aborted Google Ads in the initial onboarding
At the Google Ads account connection step
At the Campaign setup step
On the post-onboarding overview page (for coupon status if applicable)
In the Google Ads details view (for coupon status if applicable)
Communicate clearly to the merchant:
If you can identify merchants that are not eligible for the coupon, don't
expose coupon information to them.
If you can't determine a merchant's eligibility, communicate that clearly and
provide a way for the merchant to access an eligibility checklist so they can
determine themselves if they can get the coupon.
If you can identify key dates (for example, when the coupon has been applied),
communicate them to the merchant.
If you can't identify key dates, provide ways for the merchant to check the
current status themselves. This may include redirecting them to their billing
overview in Google Ads to check if their account received the Google Ads credit.
Tech Guidance
These offers are usually applied automatically, once Google Ads has determined
that the advertiser has met the eligibility requirements. Whilst additional
development work is not necessary to support this, you may have to be thoughtful
about how you set up your payment profiles if you are using consolidated
billing.
Considerations when using consolidated billing
The value and spend requirement of the coupons that are provided as part of the
incentives program are granted based on the billing country of the payment
profile for an invoice. When using consolidated billing, this can be a challenge
as there is often a single payment profile in use supporting multiple
currencies.
As the coupon value is always based on the currency of the payment profile
country and the exchange rate is dynamic, this means that the spend requirement
and coupon value is variable depending on the date the customer qualifies
for the coupon. This has implications on implementation, UX and go-to-market
approaches.
As a result, two options can be used when supporting incentive coupons:
Option 1: Create additional Payment Profiles with the billing country in
relevant country for the currency (US, GB, JP etc) to have static coupon values.
Option 2: Support dynamic coupon values relative to the value in the user
currency (for example, 1500 shekels converted to USD)
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eGoogle Partners can offer promotional coupons, like Google Ads credits, to new eligible advertisers within their manager account.\u003c/p\u003e\n"],["\u003cp\u003ePlatforms should clearly communicate coupon eligibility and status to merchants, including key dates or redirection to resources for self-service checks.\u003c/p\u003e\n"],["\u003cp\u003eCoupons are typically applied automatically when eligibility criteria are met, but consolidated billing setups require careful consideration due to currency and payment profile configurations.\u003c/p\u003e\n"],["\u003cp\u003eTo manage coupon values in consolidated billing, platforms can either create separate payment profiles for each currency or implement a system that supports dynamic coupon values based on user currency.\u003c/p\u003e\n"]]],["Google Partners can offer Google Ads credits to new advertisers. Promotional coupon information should be displayed on integration landing pages, Google Ads upsell messages, account connections, campaign setup, and overview pages. Eligibility, key dates, and status must be clearly communicated. Merchants receive automated emails upon claiming and redeeming coupons. Coupon values are based on the billing country of the payment profile, presenting challenges with consolidated billing; solutions involve either static coupon values via multiple payment profiles or dynamic coupon values.\n"],null,["4.3.3 Promotional Coupon Call-Out\n\nBy joining the [Google Partners program](https://www.google.com/partners/become-a-partner/), you are able to give promotional\noffers, such as Google Ads credits, to eligible new advertisers in\nyour manager account.\n\nUX Guidance\n\n*** ** * ** ***\n\nOnce you become a Google Partner, you can call out associated promotional offers\nwithin your core platform and Ads integration, as a way to incentivize merchants\nto give Google Ads a try.\n\nSuggested places in the experience to call out the promotional coupon are:\n\n- On the initial landing page of the integration\n\n- In any Google Ads upsell messages you may show for the case when the user has\n skipped or aborted Google Ads in the initial onboarding\n\n- At the Google Ads account connection step\n\n- At the Campaign setup step\n\n- On the post-onboarding overview page (for coupon status if applicable)\n\n- In the Google Ads details view (for coupon status if applicable)\n\nCommunicate clearly to the merchant:\n\n- If you can identify merchants that are not eligible for the coupon, don't\n expose coupon information to them.\n\n- If you can't determine a merchant's eligibility, communicate that clearly and\n provide a way for the merchant to access an eligibility checklist so they can\n determine themselves if they can get the coupon.\n\n- If you can identify key dates (for example, when the coupon has been applied),\n communicate them to the merchant.\n\n- If you can't identify key dates, provide ways for the merchant to check the\n current status themselves. This may include redirecting them to their billing\n overview in Google Ads to check if their account received the Google Ads credit.\n\n| **Note:** merchants receive an automated email from Google when they claim the coupon, and a second one when they redeem it.\n\nTech Guidance\n\n*** ** * ** ***\n\nThese offers are usually applied automatically, once Google Ads has determined\nthat the advertiser has met the eligibility requirements. Whilst additional\ndevelopment work is not necessary to support this, you may have to be thoughtful\nabout how you set up your payment profiles if you are using consolidated\nbilling.\n\nConsiderations when using consolidated billing\n\nThe value and spend requirement of the coupons that are provided as part of the\nincentives program are granted based on the billing country of the payment\nprofile for an invoice. When using consolidated billing, this can be a challenge\nas there is often a single payment profile in use supporting multiple\ncurrencies.\n| **Example:** If the billing country configured for the payment profile is Israel, the value and spend requirement for all coupons is the 1500 shekels (converted to the currency of the account). A customer with an account in USD using this payment profile would need to spend 1500 shekels worth of USD, which is (as of this writing) \\~$438 USD, and they would then get a coupon worth $438 USD applied to their account.\n\nAs the coupon value is always based on the currency of the payment profile\ncountry and the exchange rate is dynamic, this means that the spend requirement\nand coupon value is variable depending on the date the customer qualifies\nfor the coupon. This has implications on implementation, UX and go-to-market\napproaches.\n\nAs a result, two options can be used when supporting incentive coupons:\n\n- **Option 1:** Create additional Payment Profiles with the billing country in\n relevant country for the currency (US, GB, JP etc) to have static coupon values.\n\n- **Option 2:** Support dynamic coupon values relative to the value in the user\n currency (for example, 1500 shekels converted to USD)"]]
