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Integration Glossary
A list of terms has been compiled to help you understand at a high level which
terms to be aware about. They are reference throughout the integration guide.
General
Google Account: A Google account identifies you as a unique user
across all of Google's properties. Most of Google's products require you to
have a Google Account.
Help Center (HC): There are multiple Google product help centers and
the specific focus for this integration is the
Google Merchant Center Help Center. It contains useful merchant
information about policies, account creation, setup, and optimization
strategies.
Merchant Center
Google Merchant Center (GMC): is a tool merchants use to upload
their store and product data to Google and make it available for Free Listings,
Paid Ads and other Google services.
Multi-Client Account (MCA): "Manager" account used to organize
Merchant Center sub-accounts for clients. If you plan to create MC sub accounts
on behalf of merchants, an MCA is required to programmatically create new MC
accounts and to submit data feeds for multiple GMC's (domains).
Merchant Center ID (MCID): This is the numerical code that allows you and
Google to specifically identify your merchants' account. This can be found in
Merchant Center, at the end of the URL of a merchant center account
(for example, https://merchants.google.com/mc/overview?a=#######) or pulled
using the Content API. Also, Multi Client Accounts have a similar ID too.
Content API for Shopping: Lets you integrate your applications with
Google Merchant Center, so that you can programmatically manage products,
inventory, orders, accounts, and more.
Paid Ads
Performance Max campaigns: Performance Max is a campaign type which
integrates with the GMC product and automates ad creation, targeting and bidding
on Google Search, YouTube, Gmail, the Display Network and more.
Limit: 100 campaigns per account.
Google Ads Manager Account (MA or MCC): The MCC is your primary
account and helps you monitor and manage all the Google Ads accounts of your
merchants from a single dashboard. Limits: 85K Google Ads account limit.
Google Ads Account (CID): Each of your merchants requires one
account to manage their advertising with Google across Google's online
properties. Limit: 1 per Advertiser.
Ads API: Lets you integrate your applications with Google Ads and
programmatically manage complex setups with efficiency.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eThis glossary defines key terms related to Google Merchant Center, Google Ads, and their integration.\u003c/p\u003e\n"],["\u003cp\u003eUnderstanding these terms is crucial for navigating the Google Merchant Center and Ads platforms effectively.\u003c/p\u003e\n"],["\u003cp\u003eMerchants use Google Merchant Center to upload product data and make it available for Google services like Free Listings and Paid Ads.\u003c/p\u003e\n"],["\u003cp\u003eThe Content API for Shopping and the Ads API allow for programmatic management of products, inventory, and advertising campaigns.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides tools like Multi-Client Accounts and Google Ads Manager Accounts for managing multiple merchant accounts.\u003c/p\u003e\n"]]],["This document defines key terms related to Google integrations. Merchants use **Google Merchant Center (GMC)** to upload store data for Free Listings and Paid Ads. **Multi-Client Accounts (MCA)** manage multiple GMC sub-accounts, each identified by a unique **Merchant Center ID (MCID)**. The **Content API for Shopping** allows programmatic management of GMC data. **Performance Max campaigns** integrate with GMC. **Google Ads Manager Accounts (MCC)** oversee merchants' **Google Ads Accounts**, managed via the **Ads API**.\n"],null,["Integration Glossary\n--------------------\n\nA list of terms has been compiled to help you understand at a high level which\nterms to be aware about. They are reference throughout the integration guide.\n\n### General\n\n- **[Google Account](https://www.google.com/account/about/):** A Google account identifies you as a unique user\n across all of Google's properties. Most of Google's products require you to\n have a Google Account.\n\n- **[Help Center (HC)](https://support.google.com/):** There are multiple Google product help centers and\n the specific focus for this integration is the\n [Google Merchant Center Help Center](https://support.google.com/merchants). It contains useful merchant\n information about policies, account creation, setup, and optimization\n strategies.\n\n### Merchant Center\n\n- **[Google Merchant Center (GMC)](https://www.google.com/intl/en_us/retail/solutions/merchant-center/):** is a tool merchants use to upload\n their store and product data to Google and make it available for Free Listings,\n Paid Ads and other Google services.\n\n- **[Multi-Client Account (MCA)](https://support.google.com/merchants/answer/188487):** \"Manager\" account used to organize\n Merchant Center sub-accounts for clients. If you plan to create MC sub accounts\n on behalf of merchants, an MCA is required to programmatically create new MC\n accounts and to submit data feeds for multiple GMC's (domains).\n\n- **[Google Merchant Center Account (MC account or MC sub account)](https://support.google.com/merchants/answer/188924?ref_topic=3163841&visit_id=638193004785170420-4000719524&rd=1):**\n A merchant's specific account to which manages their products. Generally,\n a merchant normally has one account which is managed under your MCA or is an\n [account linked](/merchant/storebuilder/online/sections/1_3_account_linking) to your integration.\n\n- **Merchant Center ID (MCID):** This is the numerical code that allows you and\n Google to specifically identify your merchants' account. This can be found in\n Merchant Center, at the end of the URL of a merchant center account\n (for example, `https://merchants.google.com/mc/overview?a=#######`) or pulled\n using the Content API. Also, Multi Client Accounts have a similar ID too.\n\n- **[Content API for Shopping](https://developers.google.com/shopping-content/guides/quickstart):** Lets you integrate your applications with\n Google Merchant Center, so that you can programmatically manage products,\n inventory, orders, accounts, and more.\n\n### Paid Ads\n\n- **[Performance Max campaigns](https://ads.google.com/home/campaigns/performance-max/):** Performance Max is a campaign type which\n integrates with the GMC product and automates ad creation, targeting and bidding\n on Google Search, YouTube, Gmail, the Display Network and more.\n Limit: 100 campaigns per account.\n\n- **[Google Ads Manager Account (MA or MCC)](https://ads.google.com/home/tools/manager-accounts/):** The MCC is your primary\n account and helps you monitor and manage all the Google Ads accounts of your\n merchants from a single dashboard. Limits: 85K Google Ads account limit.\n\n- **[Google Ads Account (CID)](https://support.google.com/google-ads/answer/1704344):** Each of your merchants requires one\n account to manage their advertising with Google across Google's online\n properties. Limit: 1 per Advertiser.\n\n- **[Ads API](https://developers.google.com/google-ads/api/docs/start):** Lets you integrate your applications with Google Ads and\n programmatically manage complex setups with efficiency."]]
