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2.3 Auto Sync
Introduction and Business Impact
It is imperative to sync your merchants catalog and settings changes automatically and frequently. This prevents any disruption of their business with potential needed and fast changes (for example, sales prices changing or out of stock) which can help maximize their impressions and clicks.
Tech Guidance
Sync products Overview
The Products API allows a merchant to create an online store catalog, which is the list of products and products that are available on Shopping.To create and upload per-product information using the Content API, use the Products resource, which contains the fields described by the Product data specification along with some other fields needed for per-product information upload. For more information about making a request, see Making Requests.
We recommend syncing your merchants catalog to the content API as much as possible so merchants can make adjustments (for example, prices) to reflect accurate product data.
Syncing products - Recommendations and best practices
To improve your integration and make the end user experience better, below are recommendations to follow:
Avoid Product expirations: Make sure to call products.insert or products.update to reset the expiration time of the item before it expires. Ideally, updating products to match your merchants inventory & price changes is recommended. This needs to happen every 25 days, at the latest and we recommend not waiting longer.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-03 UTC."],[[["\u003cp\u003eFrequent and automated syncing of merchant catalogs and settings is crucial for preventing business disruptions and maximizing impressions and clicks.\u003c/p\u003e\n"],["\u003cp\u003eThe Products API enables merchants to create and manage their online store catalogs, reflecting accurate product data through frequent updates.\u003c/p\u003e\n"],["\u003cp\u003eGoogle recommends enriching product data, targeting free listings in multiple countries, using batch requests, and keeping product data current for optimal performance.\u003c/p\u003e\n"],["\u003cp\u003eTo avoid product expirations, merchants should update products before the 25-day expiration period using \u003ccode\u003eproducts.insert\u003c/code\u003e or \u003ccode\u003eproducts.update\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eAdhering to API quotas and reviewing Google's best practices will ensure smooth integration and a better user experience.\u003c/p\u003e\n"]]],["Merchants should frequently and automatically sync their product catalogs to prevent business disruptions. Utilize the Products API to create online store catalogs, using the `products.update` method for changes like price or quantity. Send rich product data, target multiple countries, and use batch requests. Prevent product expirations by updating items every 25 days. Adhere to API quotas and consult the Best Practices guide to improve integration and end-user experience.\n"],null,["2.3 Auto Sync\n-------------\n\n### Introduction and Business Impact\n\n*** ** * ** ***\n\nIt is imperative to sync your merchants catalog and settings changes automatically and frequently. This prevents any disruption of their business with potential needed and fast changes (for example, sales prices changing or out of stock) which can help maximize their impressions and clicks.\n\n### Tech Guidance\n\n*** ** * ** ***\n\n#### Sync products Overview\n\nThe [Products API](https://developers.google.com/shopping-content/guides/products/overview) allows a merchant to create an online store catalog, which is the list of products and products that are available on Shopping.To create and upload per-product information using the Content API, use the [Products resource](https://developers.google.com/shopping-content/reference/rest/v2.1/products), which contains the fields described by the [Product data specification](https://support.google.com/merchants/answer/188494) along with some other fields needed for per-product information upload. For more information about making a request, see [Making Requests](https://developers.google.com/shopping-content/v2/making-requests).\n\nWe recommend syncing your merchants catalog to the content API as much as possible so merchants can make adjustments (for example, prices) to reflect accurate product data.\n\n#### Syncing products - Recommendations and best practices\n\nTo improve your integration and make the end user experience better, below are recommendations to follow:\n\n- **[Uploading rich product data](https://developers.google.com/shopping-content/guides/products/rich-product-data):** We recommend rich product data to help improve clicks and impressions.\n\n- **[Targeting free listings in multiple countries](https://developers.google.com/shopping-content/guides/targeting-ads-in-multiple-countries):** We recommend having your merchant send product data in the most optimal way by specifying which countries they'd like to target.\n\n- **[Batch request](https://developers.google.com/shopping-content/guides/how-tos/batch):** Sending a batch request lets you group several API calls, known as \"entries\" into one single HTTP request.\n\n- **[Keeping product data up-to-date at any time](https://developers.google.com/shopping-content/reference/rest/v2.1/products/update):** use `products.update` to partially update product attributes which often change (for example, `price`, `quantity`).\n\n- **[Avoid Product expirations](https://developers.google.com/shopping-content/guides/best-practices#update-items-before-they-expire):** Make sure to call [`products.insert`](https://developers.google.com/shopping-content/reference/rest/v2.1/products/insert) or [`products.update`](https://developers.google.com/shopping-content/reference/rest/v2.1/products/update) to reset the expiration time of the item before it expires. Ideally, updating products to match your merchants inventory \\& price changes is recommended. This needs to happen every 25 days, at the latest and we recommend not waiting longer.\n\n- **[Make sure to respect API quotas](https://developers.google.com/shopping-content/guides/limits):** To ensure you are able to send your requests without issues. You can contact the [Content API for Shopping support team](https://support.google.com/merchants/contact/shopping_api_support_form) to request an increase.\n\n- **[Best practices](https://developers.google.com/shopping-content/guides/best-practices):** Read the [API Best Practices guide](https://developers.google.com/shopping-content/guides/best-practices) to learn additional best practices."]]
