Google Analytics sends some event types automatically. This page describes optional, additional events you can configure to measure more behaviors and generate more useful reports for your business. These additional events take more effort to configure before you can use them, so Google Analytics 4 can't send them automatically. For step-by-step instructions on how to configure recommended and custom events for your website or app, see Set up events.
To view details of each event you can use, select your tag management platform:
add_payment_info
This event signifies a user has submitted their payment information in an ecommerce checkout process.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the event. Event-level and item-level coupon parameters are
independent.
|
payment_type |
string |
No | Credit Card | The chosen method of payment. |
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "add_payment_info", {
currency: "USD",
value: 30.03,
coupon: "SUMMER_FUN",
payment_type: "Credit Card",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
add_shipping_info
This event signifies a user has submitted their shipping information in an ecommerce checkout process.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the event. Event-level and item-level coupon parameters are
independent.
|
shipping_tier |
string |
No | Ground |
The shipping tier (e.g. Ground , Air ,
Next-day ) selected for delivery of the purchased item.
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "add_shipping_info", {
currency: "USD",
value: 30.03,
coupon: "SUMMER_FUN",
shipping_tier: "Ground",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
add_to_cart
This event signifies that an item was added to a cart for purchase.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "add_to_cart", {
currency: "USD",
value: 30.03,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
add_to_wishlist
The event signifies that an item was added to a wishlist. Use this event to identify popular gift items in your app.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "add_to_wishlist", {
currency: "USD",
value: 30.03,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
],
});
begin_checkout
This event signifies that a user has begun a checkout.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the event. Event-level and item-level coupon parameters are
independent.
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "begin_checkout", {
currency: "USD",
value: 30.03,
coupon: "SUMMER_FUN",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
close_convert_lead
This event measures when a lead has been converted and closed (for example, through a purchase).
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
Example
The following example is for gtag.js implementations:
gtag("event", "close_convert_lead", {
currency: "USD",
value: 30.03
});
close_unconvert_lead
This event measures when a user is marked as not becoming a converted lead, along with the reason.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
unconvert_lead_reason |
string |
No | Never responded | The reason the lead was unconverted. |
Example
The following example is for gtag.js implementations:
gtag("event", "close_unconvert_lead", {
currency: "USD",
value: 30.03,
unconvert_lead_reason: "Never responded"
});
disqualify_lead
This event measures when a user is marked as disqualified to become a lead, along with the reason for the disqualification.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
disqualified_lead_reason |
string |
No | Not looking to buy | The reason a lead was marked as disqualified. |
Example
The following example is for gtag.js implementations:
gtag("event", "disqualify_lead", {
currency: "USD",
value: 30.03,
disqualified_lead_reason: "Not looking to buy"
});
earn_virtual_currency
This event measures when a user is awarded virtual currency in a game. Log this along with spend_virtual_currency to better understand your virtual economy.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
virtual_currency_name |
string |
No | Gems | The name of the virtual currency. |
value |
number |
No | 5 | The value of the virtual currency. |
Example
The following example is for gtag.js implementations:
gtag("event", "earn_virtual_currency", {
virtual_currency_name: "Gems",
value: 5
});
generate_lead
This event measures when a lead has been generated (for example, through a form). Log this to understand the effectiveness of your marketing campaigns and how many customers re-engage with your business after remarketing to the customers.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
lead_source |
string |
No | Trade show | The source of the lead. |
Example
The following example is for gtag.js implementations:
gtag("event", "generate_lead", {
currency: "USD",
value: 30.03,
lead_source: "Trade show"
});
join_group
Log this event when a user joins a group such as a guild, team, or family. Use this event to analyze how popular certain groups or social features are.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
group_id |
string |
No | G_12345 | The ID of the group. |
Example
The following example is for gtag.js implementations:
gtag("event", "join_group", {
group_id: "G_12345"
});
level_end
This event signifies that a player has reached the end of a level in a game.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
level_name |
string |
No | The journey begins... | The name of the level. |
success |
boolean |
No | true | Set to true if the level was completed successfully. |
Example
The following example is for gtag.js implementations:
gtag("event", "level_end", {
level_name: "The journey begins...",
success: true
});
level_start
This event signifies that a player has started a level in a game.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
level_name |
string |
No | The journey begins... | The name of the level. |
Example
The following example is for gtag.js implementations:
gtag("event", "level_start", {
level_name: "The journey begins..."
});
level_up
This event signifies that a player has leveled up in a game. Use it to gauge the level distribution of your user base and identify levels that are difficult to complete.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
level |
number |
No | 5 | The level of the character. |
character |
string |
No | Player 1 | The character that leveled up. |
Example
The following example is for gtag.js implementations:
gtag("event", "level_up", {
level: 5,
character: "Player 1"
});
login
Send this event to signify that a user has logged in to your website or app.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
method |
string |
No | The method used to login. |
Example
The following example is for gtag.js implementations:
gtag("event", "login", {
method: "Google"
});
post_score
Send this event when the user posts a score. Use this event to understand how users are performing in your game and correlate high scores with audiences or behaviors.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
score |
number |
Yes | 10000 | The score to post. |
level |
number |
No | 5 | The level for the score. |
character |
string |
No | Player 1 | The character that achieved the score. |
Example
The following example is for gtag.js implementations:
gtag("event", "post_score", {
score: 10000,
level: 5,
character: "Player 1"
});
purchase
This event signifies when one or more items is purchased by a user.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
transaction_id |
string |
Yes | T_12345 | The unique identifier of a transaction. The transaction_id parameter helps you avoid getting duplicate events for a purchase. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the event. Event-level and item-level coupon parameters are
independent.
|
shipping |
number |
No | 3.33 | Shipping cost associated with a transaction. |
tax |
number |
No | 1.11 | Tax cost associated with a transaction. |
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "purchase", {
transaction_id: "T_12345",
// Sum of (price * quantity) for all items.
value: 72.05,
tax: 3.60,
shipping: 5.99,
currency: "USD",
coupon: "SUMMER_SALE",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
},
{
item_id: "SKU_12346",
item_name: "Google Grey Women's Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 3.33,
index: 1,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "gray",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 21.01,
promotion_id: "P_12345",
promotion_name: "Summer Sale",
quantity: 2
}]
});
qualify_lead
This event measures when a user is marked as meeting the criteria to become a qualified lead.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
Example
The following example is for gtag.js implementations:
gtag("event", "qualify_lead", {
currency: "USD",
value: 30.03
});
refund
This event signifies when one or more items is refunded to a user.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
transaction_id |
string |
Yes | T_12345 | The unique identifier of a transaction. |
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the event. Event-level and item-level coupon parameters are
independent.
|
shipping |
number |
No | 3.33 | Shipping cost associated with a transaction. |
tax |
number |
No | 1.11 | Tax cost associated with a transaction. |
items |
Array<Item>
|
No* | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "refund", {
currency: "USD",
transaction_id: "T_12345", // Transaction ID. Required for purchases and refunds.
value: 30.03,
coupon: "SUMMER_FUN",
shipping: 3.33,
tax: 1.11,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
remove_from_cart
This event signifies that an item was removed from a cart.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "remove_from_cart", {
currency: "USD",
value: 30.03,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
search
Log this event to indicate when the user has performed a search. You can use this event to identify what users are searching for on your website or app. For example, you could send this event when a user views a search results page after performing a search.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
search_term |
string |
Yes | t-shirts | The term that was searched for. |
Example
The following example is for gtag.js implementations:
gtag("event", "search", {
search_term: "t-shirts"
});
select_content
This event signifies that a user has selected some content of a certain type. This event can help you identify popular content and categories of content on your website or app.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
content_type |
string |
No | product | The type of selected content. |
content_id |
string |
No | C_12345 | An identifier for the content that was selected. |
Example
The following example is for gtag.js implementations:
gtag("event", "select_content", {
content_type: "product",
content_id: "C_12345"
});
select_item
This event signifies an item was selected from a list.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. Ignored if set at the item-level. |
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. Ignored if set at the item-level. |
items |
Array<Item> |
Yes* | The items for the event. * The items array is expected to have a single
element, representing the selected item. If multiple elements are
provided, only the first element in items will be used.
|
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "select_item", {
item_list_id: "related_products",
item_list_name: "Related products",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
select_promotion
This event signifies a promotion was selected from a list.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
creative_name |
string |
No | summer_banner2 | The name of the promotional creative. Ignored if set at the item-level. |
creative_slot |
string |
No | featured_app_1 | The name of the promotional creative slot associated with the
event. Ignored if set at the item-level. |
promotion_id |
string |
No | P_12345 |
The ID of the promotion associated with the event. Ignored if set at the item-level. |
promotion_name |
string |
No | Summer Sale |
The name of the promotion associated with the event. Ignored if set at the item-level. |
items |
Array<Item>
|
No | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
creative_name |
string |
No | summer_banner2 | The name of the promotional creative. If set, event-level creative_name is ignored.
If not set, event-level creative_name is used, if
present. |
creative_slot |
string |
No | featured_app_1 | The name of the promotional creative slot associated with the
item. If set, event-level creative_slot is ignored.
If not set, event-level creative_slot is used, if
present. |
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
promotion_id |
string |
No | P_12345 |
The ID of the promotion associated with the item. If set, event-level promotion_id is ignored.
If not set, event-level promotion_id is used, if
present.
|
promotion_name |
string |
No | Summer Sale |
The name of the promotion associated with the item. If set, event-level promotion_name is ignored.
If not set, event-level promotion_name is used, if
present.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "select_promotion", {
creative_name: "Summer Banner",
creative_slot: "featured_app_1",
promotion_id: "P_12345",
promotion_name: "Summer Sale",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
creative_name: "summer_banner2",
creative_slot: "featured_app_1",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
promotion_id: "P_12345",
promotion_name: "Summer Sale",
quantity: 3
}
],
});
share
Use this event when a user has shared content.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
method |
string |
No | The method in which the content is shared. | |
content_type |
string |
No | image | The type of shared content. |
item_id |
string |
No | C_12345 | The ID of the shared content. |
Example
The following example is for gtag.js implementations:
gtag("event", "share", {
method: "Twitter",
content_type: "image",
item_id: "C_12345",
});
sign_up
This event indicates that a user has signed up for an account. Use this event to understand the different behaviors of logged in and logged out users.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
method |
string |
No | The method used for sign up. |
Example
The following example is for gtag.js implementations:
gtag("event", "sign_up", {
method: "Google"
});
spend_virtual_currency
This event measures the sale of virtual goods in your app and helps you identify which virtual goods are the most popular.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
value |
number |
Yes | 5 | The value of the virtual currency. |
virtual_currency_name |
string |
Yes | Gems | The name of the virtual currency. |
item_name |
string |
No | Starter Boost | The name of the item the virtual currency is being used for. |
Example
The following example is for gtag.js implementations:
gtag("event", "spend_virtual_currency", {
value: 5,
virtual_currency_name: "Gems",
item_name: "Starter Boost"
});
tutorial_begin
This event signifies the start of the on-boarding process. Use this in a funnel with tutorial_complete to understand how many users complete the tutorial.
Parameters
There are no parameters for this event.
Example
The following example is for gtag.js implementations:
gtag("event", "tutorial_begin");
tutorial_complete
This event signifies the user's completion of your on-boarding process. Use this in a funnel with tutorial_begin to understand how many users complete the tutorial.
Parameters
No parameters are suggested for this event.
Example
The following example is for gtag.js implementations:
gtag("event", "tutorial_complete");
unlock_achievement
Log this event when the user has unlocked an achievement. This event can help you understand how users are experiencing your game.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
achievement_id |
string |
Yes | A_12345 | The id of the achievement that was unlocked. |
Example
The following example is for gtag.js implementations:
gtag("event", "unlock_achievement", {
achievement_id: "A_12345"
});
view_cart
This event signifies that a user viewed their cart.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "view_cart", {
currency: "USD",
value: 30.03,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
view_item
This event signifies that some content was shown to the user. Use this event to discover the most popular items viewed.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the items associated with the event, in
3-letter
ISO 4217 format. * If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * Set value to the sum of (price * quantity) for all items in
items . Don't include shipping or tax .
* value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "view_item", {
currency: "USD",
value: 30.03,
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
view_item_list
Log this event when the user has been presented with a list of items of a certain category.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. Ignored if set at the item-level. |
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. Ignored if set at the item-level. |
items |
Array<Item> |
Yes | The items for the event. |
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "view_item_list", {
item_list_id: "related_products",
item_list_name: "Related products",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
quantity: 3
}
]
});
view_promotion
This event signifies a promotion was viewed from a list.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
creative_name |
string |
No | summer_banner2 | The name of the promotional creative. Ignored if set at the item-level. |
creative_slot |
string |
No | featured_app_1 | The name of the promotional creative slot associated with the
event. Ignored if set at the item-level. |
promotion_id |
string |
No | P_12345 |
The ID of the promotion associated with the event. Ignored if set at the item-level. |
promotion_name |
string |
No | Summer Sale |
The name of the promotion associated with the event. Ignored if set at the item-level. |
items |
Array<Item> |
Yes* | The items for the event. * The items array is expected to have a single
element, representing the item associated with the promotion. If multiple
elements are provided, only the first element in items will
be used.
|
Item parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
item_id |
string |
Yes* | SKU_12345 |
The ID of the item.
*One of |
item_name |
string |
Yes* | Stan and Friends Tee |
The name of the item.
*One of |
affiliation |
string |
No | Google Store |
A product affiliation to designate a supplying company or brick and
mortar store location. Note: `affiliation` is only available at the item-scope. |
coupon |
string |
No | SUMMER_FUN | The coupon name/code associated with the item. Event-level and item-level coupon parameters are
independent.
|
creative_name |
string |
No | summer_banner2 | The name of the promotional creative. If set, event-level creative_name is ignored.
If not set, event-level creative_name is used, if
present. |
creative_slot |
string |
No | featured_app_1 | The name of the promotional creative slot associated with the
item. If set, event-level creative_slot is ignored.
If not set, event-level creative_slot is used, if
present. |
discount |
number |
No | 2.22 | The unit monetary discount value associated with the item. |
index |
number |
No | 5 | The index/position of the item in a list. |
item_brand |
string |
No | The brand of the item. | |
item_category |
string |
No | Apparel | The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category. |
item_category2 |
string |
No | Adult | The second category hierarchy or additional taxonomy for the item. |
item_category3 |
string |
No | Shirts | The third category hierarchy or additional taxonomy for the item. |
item_category4 |
string |
No | Crew | The fourth category hierarchy or additional taxonomy for the item. |
item_category5 |
string |
No | Short sleeve | The fifth category hierarchy or additional taxonomy for the item. |
item_list_id |
string |
No | related_products | The ID of the list in which the item was presented to the user. If set, event-level item_list_id is ignored.
If not set, event-level item_list_id is used, if
present.
|
item_list_name |
string |
No | Related products | The name of the list in which the item was presented to the user. If set, event-level item_list_name is ignored.
If not set, event-level item_list_name is used, if
present.
|
item_variant |
string |
No | green | The item variant or unique code or description for additional item details/options. |
location_id |
string |
No | ChIJIQBpAG2ahYAR_6128GcTUEo (the Google Place ID for San Francisco) |
The physical location associated with the item (e.g. the physical
store location). It's recommended to use the
Google
Place ID that corresponds to the associated item. A custom location
ID can also be used. Note: `location id` is only available at the item-scope. |
price |
number |
No | 10.01 |
The monetary unit price of the item, in units of the specified currency
parameter.
If a discount applies to the item, set price to the discounted unit price and
specify the unit price discount in the discount parameter.
|
promotion_id |
string |
No | P_12345 |
The ID of the promotion associated with the item. If set, event-level promotion_id is ignored.
If not set, event-level promotion_id is used, if
present.
|
promotion_name |
string |
No | Summer Sale |
The name of the promotion associated with the item. If set, event-level promotion_name is ignored.
If not set, event-level promotion_name is used, if
present.
|
quantity |
number |
No | 3 |
Item quantity. |
items
array.
Example
The following example is for gtag.js implementations:
gtag("event", "view_promotion", {
creative_name: "Summer Banner",
creative_slot: "featured_app_1",
promotion_id: "P_12345",
promotion_name: "Summer Sale",
items: [
{
item_id: "SKU_12345",
item_name: "Stan and Friends Tee",
affiliation: "Google Merchandise Store",
coupon: "SUMMER_FUN",
creative_name: "summer_banner2",
creative_slot: "featured_app_1",
discount: 2.22,
index: 0,
item_brand: "Google",
item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve",
item_list_id: "related_products",
item_list_name: "Related Products",
item_variant: "green",
location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
price: 10.01,
promotion_id: "P_12345",
promotion_name: "Summer Sale",
quantity: 3
}
]
});
working_lead
This event measures when a user contacts or is contacted by a representative.
Parameters
Name | Type | Required | Example value | Description |
---|---|---|---|---|
currency |
string |
Yes* | USD |
Currency of the value of the event, in
3-letter
ISO 4217 format.* If you set value then currency is required
for revenue metrics to be computed accurately.
|
value |
number |
Yes* | 30.03 | The monetary value of the event. * value is typically required for meaningful reporting.
If you mark
the event as a key event then it's recommended you set
value .
* currency is required if you set value .
|
lead_status |
string |
No | Started conversations | The status of the lead. |
Example
The following example is for gtag.js implementations:
gtag("event", "working_lead", {
currency: "USD",
value: 30.03,
lead_status: "Started conversations"
});